Think you know your people? Sure, but does your team have a clue, or are they just nodding along to your briefs and insights?
I see this in so many teams. Despite launching numerous campaigns and efforts to spark interest, marketing or product development efforts repeatedly miss the mark. Resources dwindle, attempts are redoubled, yet outcomes remain unchanged...Why?
For businesses committed to sustainability, success isn't just about offering services or products that improve the well-being of all and the planet. It's also about about wrapping your arms around your customers, understanding their heartbeats, and delivering experiences that stick.
In the first session of my new #BrandTheraphy series, I asked you, “What is that one thing your business simply cannot do without?”
You all shouted, “People!”
And, that was absolutely right!
Organisations can't exist without the people who run them. Without people, there is no one to offer a product or service.
So, in this week’s #BrandTherapy session, we’ll talk about how understanding them can be your game-changer in crafting experiences that resonate and drive loyalty.
How do you drive loyalty in your business?
#SustainabilityInAction #EcoFriendlyBusiness #CustomerEngagement
CHIEF PEOPLE OFFICER Trusted Advisor • Collaborative Business Partner • Culture and Team Developer
4wWell deserved Cheryl!’