Guillaume Moubeche’s Post

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$0 to $26M ARR in 6 years bootstrapped | I share tips on how to grow a profitable SaaS business | Founder & CEO @lempire (lemlist, lemwarm, lemcal, taplio, tweethunter)

The worst and most popular way of building a startup: 1- Build an MVP without understanding what problem you’re solving and for whom 2- Buy an article on TechCrunch to announce the launch 3- Close a few enterprise deals because your besties work there 3- Raise funds 4- Buy another article on TechCrunch to announce you’re “out of beta” 5- Hire more sales 6- Realise that you don’t have product/market fit 7- Fire the sales team 8- Go to your board meeting every quarter promising that the next feature will drive “big growth” 9- Run out of cash 10- “Exit” the company for $0 after 5 years 11- Call yourself an exit SaaS founder for an “undisclosed amount of money” 12- Become a LinkedIn influencer as a "startup coach" The best way to build a startup: 1- Find the problem you’re truly passionate about 2- Talk to 20+ people having this problem 3- Find that ONE thing that can solve it for them 4- Have people pay as soon as you’ve launched the BETA 5- Build in public from day 1 to build a strong audience (it costs $0) 6- Keep a lean and agile team 7- Be profit-focused to make sure to understand the unit economics of your business 8- Scale at your own pace Build to last ✌️

Konrad Kirner ✌️

Entrepreneur, Product Specialist & Bubble.io Expert - Turning ideas into apps in no time ▶︎ Founder @ Impactful ▶︎ Partner @ Airdev.co

2w

 How do you buy an article on TechCrunch Guillaume? Just asking for a friend...😆

Eran B.

Hands-on Tech | CTO / Solutions / BA / Strategy | 2 successful startup exits | Author of "Barely-Bear Makes Money", "42" and "The Water Riddle"

2w

Most startups don't "solve a problem"; it's an industry urban legend, a mantra, the startup industry's religion. Which problem did Facebook solve? LinkedIn? WhatsApp? Upwork? Most startups *improve* existing solutions rather than solving a completely new problem. For instance, Uber didn't invent taxis; it improved the way we hail and pay for them. Airbnb didn't create the concept of short-term rentals; it made finding and booking them easier. Instagram didn't invent photo sharing; it just made it more accessible and social. The focus is often on enhancing convenience, efficiency, or user experience rather than addressing an entirely new issue.

Note, no VC in the ‘best way’. Don’t waste your time pitching, invest your time with customers. Don’t believe the VC propaganda that pitching is a ‘badge of honor’ for founders, it isn’t, it’s a very expensive debt. If you do, you’re just playing their game, according to their rules, and for their benefit.

Bajram Ilazi

Optimizing energy by integrating solar, battery systems, charging stations and heat pumps in a single solution.

2w

First do a customer discovery first, (understand all customer pain points, problems, challenges, etc). There you'll define product-market fit, then other processes are good. Instead of marketing, focus on validating the product. We have to take the stairs, otherwise taking the elevator can be risky. Over 42% of startups fail because they're unable to find product-market fit.

Klemen Hrovat

Co-founder/CRO @ Sellestial | HubSpot Deal pipeline management on autopilot | 3x Dad

2w

With the current economic environment and being a founder of Lemlist and an investor lately, do you think there is a chance for hyper-growth VC-backed companies to succeed Guillaume Moubeche?

Building in public from day one is such a powerful way to build trust and momentum!

Leif Eriksen

Engineer, entrepreneur, speaker, author, data geek

2w

Agee wholeheartedly...except maybe the last point. Some opportunities need to be scaled as fast as possible to create competitive advantage.

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Banafsha Wazir 🌐

I help BUSINESS OWNERS turn their websites into SALES MACHINES. AI-Powered Focused Conversion WordPress Website Designer & Developer.

2w

Building in public from day 1 is also a great way to build a strong audience without spending a lot of money. Guillaume Moubeche

Jorge Herna

Helping First-Time Founders build and scale their Products with Product Management & No-Code �� | Founder at @NocodePM | Fractional Product Lead | Product Coach & Mentor | Startup

2w

A great way I found to explain to my clients "Why Discovery is important" (the first step of your best way) is to demonstrate the cost and implications of not making the discovery step. After that, once we know about the consequences, we try to define the risk level of the idea they are trying to launch, to decide the minimum amount of Discovery about the Problem we need to achieve. I think only second time founders go directly for the best way of launching rather than the typical one 😅 Thanks for sharing your thoughts Guillaume Moubeche! 😊

Dr. Linette Montae

InterCultural Voices™✔️Redefining Rules of Success for Multicultural Entrepreneurs & Leaders ✔️Investor & Strategist 🏆100 WOMEN TO KNOW IN AMERICA🏆INTL HALL OF FAME 🏆WOMEN OF POWER 🔗ForbesBLK🔗NSBA Leadership Council

2w

Scale at your own pace is golden. So many people (buyers and sellers) are jumping on the “scaling” bandwagon when most aren’t clear what it is, what it takes, why they need to, and when they should do. Most concerning is many entrepreneurs I talk to feel pressured to scale even though that’s not the best course of action for their desired outcome.

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