I found myself a bit restless, as I stood on the cliffs at Point Loma, San Diego last week.
With each step I could hear the scratch of the rocks and dust on the bottom of my sandals.
There's something that happens when you go near such a massive body of water. The sheer power of it. It just swallows you up.
So I stood there, swallowed up, absorbed in a moment of nothingness.
After a few moments, I felt the crisp breeze of the evening cutting into my exposed collar, reminding me that summer had finally ended.
I closed my eyes and took in a slow and delightful breath, not a single atom of oxygen escaping my notice as I welcomed its life energy into my being.
And there it was.
In this pure experience I saw a moment of pure human experience, unaltered in any way.
An inkling of something more than just myself, of the binding fabric connecting us all together.
It's these moments that need to be cultivated. Whether through technology, media, or product, the end goal must always be blissful delight.
For it is this blissful delight that binds us all together, and it's the thing that makes life worth living, so we must strive to create more of it.
That's the true essence of good branding.
It's the attempt we make to replicate the beautiful packaging and experience given to us by nature and our beautiful planet and world.
#branding #marketing #brandidentity #purpose #advertising
Senior Traffic Coordinator at True Media Services
1moI am sending this to my husband. 😂