A great question that prompts us to reconsider the 'trade show' role in the customer journey.
The SEMA Show, with its electric atmosphere and showcases like the carbon-kevlar Porsche 356, is a prime example of how these events excel at raising awareness rather than closing deals.
As exhibitors, if we enter these shows with the expectation of immediate orders, we might need to adjust our mindset. Trade shows are about planting seeds, not necessarily harvesting them on the spot. They're a platform for sparking interest, forging connections, and telling our brand's story.
The real magic happens in the follow-up, where the relationships nurtured at the show are developed into deals - and this can be enhanced by digital experiences.
So, perhaps the question isn't just whether trade shows are worth the investment, but also if we're leveraging them effectively within our broader sales strategy.
A hybrid approach could be the key, combining the immersive experience of physical shows with the extended reach of digital platforms, ensuring our brand resonates with customers long after the event has ended.
#CustomerJourney Newgate Business Consulting #BrandAwareness #SalesStrategy #HybridEvents
Trade shows aren't what they used to be.
I've been to the SEMA Show in Las Vegas seven times, but this was my first time actually seeing the show. It felt so good to reconnect with the automotive industry (and see unreal projects like this carbon-kevlar Porsche 356 😍).
Going from feeling the immense pressure of being an exhibitor, to now having the time to absorb the complete show experience, I can appreciate the incredible effort brands put into their booths. But that has me wondering...
With the advances in digital experiences, and the power of sales intelligence software, are trade shows still worth the investment in time and money?
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1moNice job guys! Very Impressive!