On this #Juneteenth, QVC honors this significant day in history through reflection, celebration, and continued education.❤️
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Marketing @ the Intersection of Culture & Social Impact | 2022 Forbes 50 Most Entrepreneurial CMOs | Black Dollar Index Founder | Do It For The Equity
I'll be honest, I'm not seeing a ton of corporate Black History Month action yet this year and I am hoping that changes. With that said, everyone keeps looking for the ACCOUNTABILITY, so this year I want to discuss these campaigns more critically and constructively. Starbucks: Kudos for: ⚖️ Not backing down in light of racial justice attacks 🎨 Leaning into the BHM theme by enlisting Seattle artist Damon Brown. 💵 Donating to racial justice causes that help change policy Questions: 💰 How much are you committing to Black-centered nonprofits? How/when is that amount determined? 🧾 Do the proceeds from the cups go towards something equitable? Opportunities: I would love to see a BHM program that's more integrated into your business operations. A BHM kickoff that extends beyond February would be amazing. A couple of thought-starters: 1️⃣: Donate to nonprofits that directly benefit your industry and supply chain, such as Black farmer initiatives or a Black trade association. 2️⃣: I would personally love to see smaller Black-owned brands like Hella Tea Oakland and Brooklyn Tea get some sort of spotlight, partnership, or support from a big brand like Starbucks. I look forward to seeing how much goes to racial justice organizations and what stories you uplift during the remainder of the month. Sincerely, Kelle, a Racial Justice Advocate
Every year, the Association for the ASALH: Association for the Study of African American Life and History chooses a different Black History Month theme, and this year’s theme is “African Americans and the Arts”, so this month we are going to see a lot of artist partnerships. First up, Starbucks . The coffee giant partnered with Seattle artist Damon Brown to create something that can live beyond February. Take a look at their activation, some considerations, and the things we know about Starbucks. What are your thoughts — did Starbucks go #beyondthesurface? #blackhistorymonth #blackhistory #starbucks #corporate #brandcampaign #racialequity #blackdollarindex #blackdollarindexbhm
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Every year, the Association for the ASALH: Association for the Study of African American Life and History chooses a different Black History Month theme, and this year’s theme is “African Americans and the Arts”, so this month we are going to see a lot of artist partnerships. First up, Starbucks . The coffee giant partnered with Seattle artist Damon Brown to create something that can live beyond February. Take a look at their activation, some considerations, and the things we know about Starbucks. What are your thoughts — did Starbucks go #beyondthesurface? #blackhistorymonth #blackhistory #starbucks #corporate #brandcampaign #racialequity #blackdollarindex #blackdollarindexbhm
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Principal, Chappell Communications Group | Social Media Strategist | Social Justice & Culture Writer
Black love, does your brand have it? In a content saturation space, many brands are vying for Black love; the affinity and advocacy of the African American market. Like all relationships, trust plays a key role in the sustainability and success of the relationship. Black culture is often leveraged for social credence and as a way to gain traction with Black consumers. But as Lauryn Hill put it, ”How you gon' win when you ain't right within.” Black love starts with the brand’s internal practices and continues with holding a sense of reverence for culturally nuanced experiences and values. Hot combs on Sunday mornings, cookouts where uncles yell at you to “walk it off” after you get hurt playing, and often hearing, “you smell like outside” as a kid all elicit nostalgia that are unique to Black consumers. Black culture and Black issues illustrate a fuller narrative of Black experiences, which are not monolithic. It’s about seeing the white space and how your brand comes in a support role to evolve the storytelling. According to GlobeNewswire, the top ten brands that resonate with Black consumers are: Walmart, YouTube, Lysol Pro Solutions, Sprite, Visa, McCormick & Company, Dove, Febreze, Netflix, and Google. In particular, based on the insight of representation alone, Netflix has a dedicated Instagram handle titled Strong Black Lead, which acts as a digital hub for the streaming services’ Black storytelling vertical. There’s a pay divide between Black content creators and their white counterparts. Therefore, YouTube launched YouTube Black Voices, which connects Black content creators to funding and resources to help boost their content. Music and celebrities are just surface qualities that may get you in the door with Black consumers, but having and maintaining shared values is what builds relationships and Black love. #BlackLove #ValentinesDay #happyvalentinesday #brandloyalty #relationshipbuilding
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Reebok led by Todd Krinsky has circled back to sign their 1990’s ‘cash cows’, Shaquille O'neal and Allen Iverson to regain brand relevance plus save a struggling company experiencing massive decreasing revenue. The data shows that 88% of Reebok company value is extracted from commercializing Black Culture. (Harvard Cultural Intel Report 2022) Now owned by the Authentic Brands Group led by Jamie Salter that specializes in monetizing likeness rights, expect the grinding mill of cultural exploitation to amplify at the detriment of Black communities. We call forward Authentic Brands Group and Reebok to get a BLACK STAMP ethical trade certification for the commercial use of Black Culture. Learn more here about the stamp: https://lnkd.in/gbnX5juH Its not OK to take more than you give to Black communities. #WeCreate #CompaniesTake #CultureMakesProfits #WealthGapExpands #EthicalTradeMatters
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Gymshark right point Wrong Season... Unpopular opinion, I know But hear me out… Gymshark introduces us to the Diffuse Sweat Headband. This campaign launched this February. Now, don’t get me wrong I love Gymshark. They incorporate people of colour into their brand effortlessly. However, this campaign rubbed me the wrong way. I felt this went live this month for the sole purpose of Black History Month. And no, it's not a good thing. Strategically publishing a campaign for the - Exposure - Community it brings Feels lowkey like extortion. Be authentic; don’t wait until a black season to push out campaigns. There are 11 other months in the year 💗
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The commercial exploitation of Black Culture accounts for 68% of the wealth gap. (Cultural Intel Report 2022) It’s not OK to exploit Black creativity, likeness & influence without reinvesting in Black communities. We call forward Nike, New Balance, KITH, Aimé Leon Dore, SKIMS, fashionnova, Spotify,Bose Corporation,Sony Music Entertainment, GIVENCHY, Reebok, LVMH, Gap, G-Star RAW, PUMA Group, Complex NTWRK, Live Nation Entertainment, Tommy Hilfiger, National Football League (NFL), David Yurman, VF Corporation, Creative Artists Agency, Peloton Interactive to change how you participate with Black Culture. See ethical trade guide for the commercial use of Black Culture --> https://lnkd.in/ejeSZxCj #EthicalTrade #GetMADE
Systemic Exploitation Cycle
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Reflecting back to February 16th, 2009, I could never have predicted the whirlwind journey that awaited me at QVC. What initially began as a short-term commitment to cover a maternity leave soon evolved into an interesting 15-year trek filled with growth, laughter, and full of unforgettable moments. At QVC, we playfully acknowledge one of our unofficial "guiding principles" (😉) – the only constant is change. Embracing this mantra has been pivotal in navigating the twists and turns of my tenure here. From coding for the QVC Deutschland content team to spearheading digital initiatives For QVC Japan, each transition required adaptability and a steadfast demeanor. But amidst the ebb and flow of change, it's the extraordinary individuals I've had the privilege to collaborate with who have truly made this journey remarkable. To my countless leaders and colleagues, your camaraderie has transformed (almost) each day into an exciting adventure. Transitioning from local to global operations posed its fair share of challenges, particularly given my linguistic shortcomings at the time. Nevertheless, armed with determination and a trusty companion in Google Translate, I embraced the transition with gusto. Undoubtedly, there were moments of uncertainty – instances where I found solace in the age-old tactic of "closing my eyes and hoping for the best." Yet, it's through these trials and errors that I've gleaned invaluable lessons. I recall the moment with John Lauser, caught me off guard during an introductory session. It led me to spontaneously articulate my "why-I-am-in-IT statement," which amusingly emerged as "bringing light to the dark side," a playful nod to the beloved Star Wars movies. This unexpected turn became a pivotal crossroad, reaffirming my belief in my vision and the importance of staying true to my principles. As I reflect on the past 15 years, I'm grateful for the opportunities, the obstacles, and the delightful memories that have shaped this chapter of my life. And as I gaze towards the future, I do so with humility and excitement, eager to embrace whatever adventures lie ahead. Here's to 15 years of laughter, growth, and the boundless potential of what's to come! 🚀 #QVC #WorkAnniversary #AdventureTime #LoveMyQurateRetailGroupJob #IWorkAtQurateRetailGroup #LoveMyQVCJob #IWorkAtQVC
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👟 Collab Marketing Strategist 🔍 Decoding Sneaker Collab Secrets 🤝 Collabed with Converse, Saucony, Clarks 💼 Ex-Nike, adidas x Yeezy
Every major brand profits off Black culture and has a White Supremacy issue. The proof of this goes back to brands making $1 Billion commitments to Black communities in 2020 following George Floyd’s murder. Some even had the nerve to say they were focused on diversity. Now analyze what’s happening today. How many articles have you seen about brands divesting in diversity? A great majority of these brands have reneged on their promises because public pressure subsided. These brands received the publicity from making a commitment and then snuck out the back door without paying up. Supreme will likely leverage the same performative strategy as Gucci. Supreme will likely make a statement of their error, plans to educate themselves on diversity, and commit to hiring more Black folks in leadership. And when the smoke clears, it’s back to business. How does this change? We have to support Black owned brands. We must support us the same way we support White brands that leverage Black culture. We need to show up for us. 💜 #claimaseat
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First full-time Faculty of Entrepreneurship at Miami Dade College, Critically Acclaimed and Award Winning Filmmaker (Screenwriter, Producer), Prolific Best Selling Author, Impact Artist, sought out Public Speaker
Our findings, which build on and corroborate McKinsey’s recent research on the Black experience in corporate America, include the following: By addressing the persistent racial inequities, the industry could reap an additional $10 billion in annual revenues—about 7 percent more than the assessed baseline of $148 billion.1 Fewer Black-led stories get told, and when they are, these projects have been consistently underfunded and undervalued, despite often earning higher relative returns than other properties. The handful of Black creatives who are in prominent off-screen, “above the line” positions (that is, creator, producer, writer, or director) find themselves primarily responsible for providing opportunities for other Black off-screen talent. Unless at least one senior member of a production is Black, Black talent is largely shut out of those critical roles. Emerging Black actors receive significantly fewer chances early in their careers to make their mark in leading roles, compared with white actors, and they have a lower margin for error. Both film and TV still have very little minority representation among top management and boards; film in particular is less diverse than relatively homogenous sectors such as energy, finance, and transport. A complex, interdependent value chain filled with dozens of hidden barriers and other pain points reinforces the racial status quo in the industry. Based on our research, we catalogued close to 40 specific pain points that Black professionals in film and TV regularly encounter as they attempt to build their careers. #artsandentertainment #culturaldiversity There are four key steps that film and TV companies can take to advance racial equity in entertainment and beyond. These steps would need to be cross-cutting and, ideally, shepherded by an independent, third-party organization that the industry creates.
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Click the link below to listen to the full interview with Megan Rosen, CFE, Chief Development Officer at NEXT Brands. Megan talks about feeling ‘embarrassed’ that her family provided her so much opportunity when others may not have that same luxury. These feelings sent her on a self-discovery process. Listen in as she shares her journey, the mentors and education along the way and her now clear sense of identity and purpose. https://hubs.ly/Q01-HR8q0
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