QVC’s Post

dear dear brands, please don't just turn a rainbow logo to show that you care for #LGBTQIA people. Instead, give them jobs if they are truly qualified, hire them if they have the necessary skills. Please don't waste your valuable money to run phony Pride Month campaigns. Instead, donate that money queer/trans organizations, as ayden suggested. Do you genuinely care about queer people? Then foster a culture of acceptance and you will get some of the most empathetic people ever. Don't just use them to show that you are a company of diverse people. Ask them to talk about them to raise awareness and normalize their existence. Please don't hire them for the sake of it. Give them equal opportunity. Do you genuinely want to be a brand of diversity, equity, and inclusion? Then don't say it, prove it and gain people's trust. In return, you will get sheer dedication because they trust you. ------------------------------------------------------------------------------------- P.S. Including diverse talent will always take time for people to adapt and adjust. But this investment can take you on a new horizon of success. You will create a true social impact by doing this.  ------------------------------------------------------------------------------------- #Writing #PrideMonth #Diversity

Avoid performative allyship this Pride Month 🏳️🌈🏳️⚧️ Here are some of our top tips to consider ahead of June👇 🔵 Consider your reasoning for incorporating rainbow-themed symbolism or imagery. If this is the only action you are taking, this is rainbow-washing. ➡️ Instead, aim to implement more meaningful action, such as donating profits to LGBTQIA+ charities, uplifting activists and grassroots organisations, and implementing more inclusive policies which support LGBTQIA+ colleagues all year round. 🔵 Reconsider popular slogans. Is the "love is love" statement still as relevant today? ➡️ Consider the wider issues that LGBTQIA+ people, particularly the trans+ community, are facing, and call for change in your messaging. If you have an LGBTQIA+ staff network, you could consult with them on how best to frame this. 🔵 Is your Pride Month intersectional? Remember, LGBTQIA+ is not a homogenous group, and the protests which led to the creation of Pride month were driven by Black trans+ people and people of colour. ➡️ Ensure to include a diverse range of voices in your events and marketing, and remember that not all LGBTQIA+ people's experiences are the same. If you are going to hire speakers, ensure to pay them for their time, and be mindful of not demanding too much of them. Take time to think about what action you'd like to take in advance; think a little deeper beyond aesthetics, and consider the wider context of what is going on today in terms of LGBTQIA+ rights. #PerformativeAllyship #RainbowWashing #PrideMonth

Love this example of what #responsiblemarketing that solves real problems looks like. It's not just an ad or promo packaging that "features" or "celebrates" alone. It takes a brand relevant problem the intended beneficiaries experience, and addresses that problem in a meaningful way with the goal of making a long-term impact. Bonus, the corresponding documentary hits on telling real stories too, while the grant program creates real opportunities. Remember the 4 key outcomes of responsible marketing that transcends the performative: 👉🏾 solves real problems 👉🏾 creates real opportunities 👉🏾 tells real stories 👉🏾 influences real policies (each is a chapter in my upcoming book) Also love that The Absolut Company gets something important - this is relevant to post about, even beyond the month of June. They could teach their friends at AB InBev a thing or two. (yes shade)

🌈 Hey brands, your LGBTQIA+ support has to go beyond the rainbow 🌈 Changing your logo for Pride Month can be a start, but real support goes much further. Here are 5 impactful ways your brand can make a difference: 1) Inclusive Policies: Ensure your workplace policies protect and support LGBTQIA+ employees year-round. Equality should be embedded in your company's DNA. 2) Fund LGBTQIA+ Organizations: Put your money where your mouth is by donating to nonprofits that fight for LGBTQIA+ rights and provide essential services to the community. 3) Amplify LGBTQIA+ Voices: Use your platform to highlight LGBTQIA+ creators, influencers, and activists. Give them the stage and listen to their stories. 4) Support LGBTQIA+ Businesses: Partner with and promote LGBTQIA+-owned businesses. Collaboration strengthens the community and shows genuine commitment. 5) Hold Leaders Accountable: Ensure that your leadership team is committed to LGBTQIA+ inclusivity and holds them accountable for making real progress. 🌟It's about time to turn your words into actions and show true allyship 🌟 #LGBTQSupport #BrandResponsibility #EqualityForAll #TrueAllyship #MakeADifference #kultrstudio

Rainbow Washing during Pride Month 🌈 June has arrived, but what should we be doing as marketers to make sure we are supporting the LGBTQIA+ communities in the right way? If a company slaps a rainbow on their logo for a month does not mean they support the LGBTQIA+ community all year round. The LGBTQIA+ community is becoming more vocal in calling brands out for this type of false advertising. As an Influencer Marketing Specialist I actively work to include members of the LGBTQIA+ community in all campaigns I work on all year round as well as being inclusive of sizing & diversity in campaigns too. But how can we go above this year round? We can: - Avoid optical allyship. - Donate to & support LGBTQIA+ organizations/non-profits/policies (beyond pride month) - Elevate the voices of LGBTQ+ leaders.  - Speak out against injustice when you see it.

📣 𝐌𝐚𝐤𝐞 𝐂𝐒𝐃 𝐚𝐧 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐩𝐫𝐢𝐝𝐞 𝐞𝐯𝐞𝐧𝐭 𝐚𝐠𝐚𝐢𝐧! The end of the pride season is coming. But Christopher Street Days are not only a worldwide pride event for the LGBTIQ+ community anymore - it also became a big commercial event for companies, wanting to optimize their image. 👀 Visibility is a key element in the development of acceptance towards queer people. But unfortunately, it seems to be possible for big private companies to afford huge trucks, whereas nonprofit organizations fighting for LGBTIQ+ rights all year long walk with small banners in their shadows. Pavlo Stroblja questioned the quintessence of the pride march in an open letter to all the CSD organizers at the end of the pride season. #PrideIncDE 𝐖𝐡𝐚𝐭 𝐢𝐟... ↔ companies would have to draft principles that fit the respective CSD motto, in order to demonstrate their commitment not only during the Pride season, but beyond. ↔ each company that is part of a CSD would have to sponsor an LGBTIQ+ selected nonprofit organization with 20 percent of their Pride budget. ↔ the logo of the chosen nonprofit organization should be present on the truck and be made visible in all Pride communications. ↔ at least one-third of the available spaces on the truck should be reserved for volunteers and staff of this nonprofit organization. I'll bet it would be a powerful sign and process against the increase of #rainbowwashing. What is your opinion about this initiative? I signed Pavlo's letter - Fabian Grischkat Jochen Schropp Max Appenroth Brix Schaumburg Maximilian Pichlmeier Erik Jödicke Emre Celik Ariel Oscar Greith Cathérine Ngoli (no pronouns) Max Rogall (he/him) René Schwabe Nathalie Marie Pérez Sievers Melanie Esser Anika Freytag Jana Rogge Albert Kehrer Simon Pycha - TOO! #pinkwashing #community #queer #csd #pride #change

When you authentically support Pride, you support the fight for equality. And brands have the power to really soldify their position as allys of the LGBTQIA+ community. That's why we’re highlighting ecommerce brands who are actively making moves to support and improve the lives of LGBTQIA+ people around the world. Hopefully, their work can spark some great ideas for your brand too. 🌈 Here are the highlights: 🧦 Happy Socks - design Pride-themed products and donate profits to LGBTQIA+ organisations 👕 Ratchet Clothing - create t-shirts that incorporate people from all identities including asexual, non-binary and trans. 🏳️🌈🏳️⚧️ 🌍 gc2b - donate life afirming binders to organisations around the world 💄 MAC Cosmetics - partner with queer voices all year round 💋 Jecca Blac - remove gender bias from their marketing Learn more about these brands and how you can support LGBTQIA+ people all year round, head over to our full article in the comments. 👇

Pride Marches - growing numbers of allies! Since 2000, Pride marches worldwide have seen a remarkable increase in attendance, highlighting growing support for the LGBTQIA+ community. In countries like the United States, the United Kingdom, and Brazil, attendance numbers have skyrocketed, signaling a shift towards greater acceptance and allyship. 🌈 In the United States, New York City's Pride march saw around 2 million participants in 2023, up from 200,000 in 2000. 🌈 London Pride attracted over 1 million attendees in 2023, compared to just 40,000 in 2000. 🌈 Meanwhile, São Paulo's Pride Parade in Brazil has grown to become one of the largest in the world, drawing over 3 million participants annually. This surge in attendance not only reflects increased visibility and support within the LGBTQIA+ community but also indicates that more allies are joining the cause. Allies play a crucial role in advocating for equal rights and promoting inclusive workplaces for all. To show that you’re also an ally, you can 🌈 Educate yourself: Understand LGBTQIA+ issues, history, and terminology. 🌈 Speak Up: Challenge discriminatory remarks and behaviours. 🌈 Support LGBTQIA+ Organisations: Volunteer or donate to relevant charities. 🌈 Promote Inclusive Policies: Advocate for equal rights in workplaces and communities. 🌈 Celebrate Diversity: Participate in Pride events and celebrate LGBTQIA+ culture. By taking these actions, allies contribute to creating a more inclusive and supportive environment for everyone! If you’d like to understand more about all the letters, or if you'd like to think further about what you can do in your own organisation to support your LGBTQIA+ colleagues (whether they’re out or not!) I can help. #DiversityandInclusion #Inclusion #Leadership #GlobalAndInclusive Photo credit: doctorho from Hong Kong - 香港同志遊行/HONG KONG PRIDE PARADE 2014

We’re all allies-in-progress with the power to help create inclusive workplaces where everyone feels valued and respected for who they are 🏳️⚧️ When a transgender coworker feels confident that their team and manager support them, they can feel empowered to bring their authentic self to work. Check out George’s 3 ways that you can support a transgender team member at your #nonprofit. #TransgenderDayofVisibility #TDOV #ITDV #InternationalTransgenderDayofVisibility

Yesterday was International Transgender Day of Visibility, but there are steps you can take each and every day to help the trans and nonbinary people in your life feel supported, valued, and empowered to be their authentic selves. Here are three small things I'm doing in my personal life to try and be a better ally: 🏳️⚧️ Consuming more media created by trans people (particularly enjoying the films of Alice Maio Mackay right now) 🏳️⚧️ Introducing myself with my pronouns, especially in queer spaces (work in progress) 🏳️⚧️ Not calling everyone "guys" when referring to a group (BIG work in progress, why is this so ingrained??) How can we all be better allies in the workplace? Check out these three quick tips from George Evans for starters: