QVC’s Post

One sure way to tell if a local celebration is coming up is to observe a grocery store. Whether you know which national festivity is coming up or not, you'll be able to spot a pattern: similar colors, similar characters - red for love and Valentine's Day, ghosts for Halloween, flags for independence and national days. But how do retailers know how to prepare their merchandise? Scott Heyer's written an easily digestible yet insightful article about the topic in Retail World Magazine, take a look at pp. 50-51! #Insight #Retail

One sure way to tell if a local celebration is coming up is to observe a grocery store. Whether you know which national festivity is coming up or not, you'll be able to spot a pattern: similar colors, similar characters - red for love and Valentine's Day, ghosts for Halloween, flags for independence and national days. But how do retailers know how to prepare their merchandise? Scott Heyer's written an easily digestible yet insightful article about the topic in Retail World Magazine, take a look at pp. 50-51! #Insight #Retail

One sure way to tell if a local celebration is coming up is to observe a grocery store. Whether you know which national festivity is coming up or not, you'll be able to spot a pattern: similar colors, similar characters - red for love and Valentine's Day, ghosts for Halloween, flags for independence and national days. But how do retailers know how to prepare their merchandise? Scott Heyer's written an easily digestible yet insightful article about the topic in Retail World Magazine, take a look at pp. 50-51! #Insight #Retail

via @PerilOfAfrica 19 Best Prime Day Cologne Deals 2023: Primo Scents for Less: GQ Amazon’s tentpole shopping bonanza—this time dubiously dubbed “Prime Big Deal Days”—brings with it a Prime Day cologne sale. Right now, the digital aisles are crowded with fall scents from big brands and soon-to-be household names, so fragrance connoisseurs and newbies alike will find something to spritz. But, as any deal hunter knows, when the […] The post 19 Best Prime Day Cologne Deals 2023: Primo Scents for Less first appeared on Africa Pearl.

Is it a bit early for Christmas 🎄 adverts? I do like this pre-advert by Asda. The integration of the staff, products available for sale and the classic Christmas tone 🎶 of Michael Bublé come together well to create a well-balanced teaser for the main advertisement. #christmasadverts #retailadvertising #seasonadverts #creative

TIME TO STAND(OUT) FOR SOMETHING DIFFERENT!? One of the hardest jobs any consumer goods brand has to do is standout on fixture. Liquid Death has done a great job in standing out in the purer than pure water category, with its cigarette inspired punk identity demanding that you 'Murder Your Thirst'. I was this week intrigued to see Zombie approaching the snacking bar category with an identity that shakes up the status quo in the category. It reminded me of Beavertown beers out of this galaxy cartoon identity that has served that particular brand well recently. Zombie shone brightly in Tesco, at first on a free standing display unit where I was trying to work out just what it was, but then more so on the fixture. Will it resonate with kids, most definitely. Will the pester power get past Mum or Dad, they hope so. In order to enter commoditised categories brands have to play a different game to catch our attention and even be considered in the first place. Challengers have to fight for something different, do it their way. We time and time again see brands that cut through the category wallpaper borrow visual languages from other categories to often appeal to our 'error' bias and catch our eye. We need to be jolted out of our zombie auto-pilot shopping mission. You never know Zombie snacking might just be onto something! #cpg #fmcg #brandidentity

☕️Love or Hate the STARBUCKS ! But, They will teach you these 3 important marketing lessons that I bet you can’t miss: 1. Make your customers feel rich. - Having an Italian names for sizes - ‘Venti’ or ‘Grande’. - It represents royality. 2. Make it personal - Asking your first name everytime you order a coffee. 3. Give them personalised experience - Giving free wifi and space to spend quality time with friends,collegues or soulmate. - feeling of importance. ————————————- Have you ever noticed these 3 subtle marketing techniques Starbucks using to make it’s coffee more than $100bn brand. ———————————— Follow AVIJEET KUMAR for more such marketing stories. ———————————— #marketingcampaign #marketinglessons #starbuckscoffee

Every day in October, I give a tip on how to build the perfect marketing plan. ➡️ Part 19/31: Positioning   Positioning describes what your brand or company wants to be known for in the consumer's mind. Example: whether you like their coffee or not, (almost) every Starbucks provides a welcoming experience. The company positions itself as The Third Place. As Starbucks says: “a place beyond home and work where people could gather, relax and talk.” ☕ Any action that Starbucks takes, contributes to this concept. That’s why Starbucks baristas (will try to) remember your name… -----------   It's October. Planning season. Time to get your marketing plan ready. Every day, I give practical tips on how to build the perfect marketing plan.   #marketing #planning #strategy

According to its current radio ad, Lidl ‘are’ supermarket of the year. Oh dear. Let’s conjugate the verb ‘to be’: I am you are he/she/it is we are they are   Where does Lidl fit in that verb paradigm? Well, it’s third person singular – it is. I know many people struggle, understandably, with which part of a verb to use when talking about single entities that are made up of a group of people. The government is or the government are? The team is or the team are?   The rule of thumb is that if you’re talking about them as a single entity, use the singular form, but if you’re emphasising the individuality of the people within that entity, use the plural form.   The team is at the top of the league./The team are delighted they’ve reached the top of the league.   Lidl (or its writers) shouldn’t have struggled with that one, because it was Lidl as a single corporate identity that won the award, and, what’s more, the rest of the ad is in the third person singular (so they fluffed it on consistency too).   A client contacted me yesterday with this query: XXX XXX Ltd [is or are?] excited about the future as we remain dedicated… My advice is, if you’re not sure, avoid it by rewording your sentence. In this case, ‘At XXX XXX Ltd we are excited about the future as we remain…’   Is this something that has you scratching your head? #GimletEyedGrammarTickler