Raj Seth’s Post

View profile for Raj Seth, graphic

Full Stack Developer | MERN | 3M Post Views 📈 | Hacktoberfest'22 | Open Source | IT Services & Solutions | SaaS | Business Development (⚒️,⚡)

A cautionary tale for e-grocery startups in India! ... Remember PepperTap? The online grocery delivery app that promised to save us from those fear of queues and limited parking? They were like a knight in shining armor...until they weren't. ️ So, what went wrong? Here's the lowdown: - Discounting themselves to death: PepperTap tried to win us over with deals we couldn't refuse. But these discounts ate into their profits, making it hard to stay afloat. - LESSON: Discounts are great for customers, but there needs to be a sustainable business model behind them. - Scaling too fast, failing too hard: They expanded like crazy before they were ready. This led to tech glitches and a messy user experience. Think of Items disappearing from your cart like magic (the bad kind). - LESSON: Slow and steady wins the race, especially when it comes to building a solid tech infrastructure. - Misunderstanding the Indian market : PepperTap forgot that for many Indians, grocery shopping is a social activity. We bump into neighbors, pick up fresh produce, and enjoy the whole experience. Turns out, not everyone wanted groceries delivered to their doorstep. - LESSON: Understanding your target market is crucial. Don't underestimate the power of tradition (and fresh air)! - High costs, low returns: Outsourcing inventory management and logistics added up quickly. Delivery fees, especially in smaller cities, were just too high for budget-conscious customers. - LESSON: There's no shortcut to efficiency. Building a strong internal system or finding the right partners is key. PepperTap's story is a valuable lesson for anyone venturing into the e-grocery space in India. Here's to learning from the past and building a grocery shopping experience that Indians truly love! #egrocery #startupindia #PepperTap #failureresilience #learningfrommistakes

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics