As oversight requirements of banks over their fintech partners increase, one of the oft-overlooked channels is ads. As consumers spend a lot of time online, fintechs rely on search (Google, Bing) and social media (Meta, Linkedin) ads to funnel their growth. Banks must include ads alongside websites and social media channels in their program monitoring. Fortunately, Meta, Google, and other platforms provide transparency on the ads and the advertisers by listing down all the ads, the assets used, and the dates. All you need to do is search for keywords or advertisers and review the ad results that come up. At Sei AI (backed by YC & PayPal) - we have built a real-time system that polls these channels for new ads launched by either advertisers or keywords and lets you validate the assets against your compliance policies. We have already increased the surface area of the "Ads Analysed" metric by 10X and reduced the review time spent by 40% for one of our customers. Reach out if you are looking for a holistic platform to monitor the websites, social media, and ads of your partners! #compliance #regulatorycompliance #ai #LLM #adsmonitoring #banks #fintechs
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🚀 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗧𝗼𝗽 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗔𝗽𝗽𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗔𝗰𝘁𝗶𝘃𝗲 𝗨𝘀𝗲𝗿𝘀 According to an analysis conducted by data.ai, the rankings for finance apps with the most active users per month in 2023 have been revealed. Excitingly, leading the pack are household names such as Nubank, Google Wallet, Splitwise Inc., and InvertirOnline.com, among others. Optimized apps are crucial in today's digital landscape. Did you know that if users cannot find the correct information or recognize transactions, it increases chargebacks? Shockingly, over 600 million chargebacks are expected to be filed this year alone, resulting in losses for financial institutions and distrust from users. Fortunately, tools like transaction enrichment can help enrich transaction data and ensure accurate information display. At Triple, we specialize in providing such solutions. For more information on how we can assist you, feel free to reach out; we're here to help 👇 https://lnkd.in/ePsP5ad7 Source: data.ai #financialservices hashtag#fintech hashtag#banking hashtag#bankingapp hashtag#financialtechnology hashtag#fintechindustry hashtag#bankingindustry
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Marketing & Comms - Reserve Bank Innovation Hub | Ex-The Ken, Fi Money, Economic Times | Reach me at gauravnoronha1@gmail.com
Just like dark matter in the physical universe, dark patterns are practically everywhere in the digital universe across apps and sites we use every day Recently, the Indian government took the first step towards regulating the practice with draft guidelines that define certain dark patterns like false urgency and interface intervention While the proposed rules are largely directed at e-commerce, dark patterns are arguably more harmful in fintech given the financial implications for users, Dharmesh BA 🕵🏽♂️ of 1990 Research Labs tells me So, who's to blame for the practice? Well, it's everyone and no one at the same time. From product managers to marketing to tech, each team end up creating dark patterns while trying to chase quarterly targets And firms find it more efficient to let these teams work in silos, preventing them from developing a holistic lens on the impact of those product tweaks to improve conversions What's the solution? Read today's edition of The Ken's Kaching newsletter for more - link in the comments Edited by Jonathan Ananda #fintech #darkpatterns #advertising #regulations #policy
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Unlock Unprecedented Advantages with Our Cutting-Edge Technology Expertise As a leading provider of innovative fintech solutions in emerging markets, Airvantage partners with financial institutions, mobile wallets, mobile networks, streaming services and utility providers, offering unparalleled access to our team of data science experts, state-of-the-art AI and machine learning capabilities. By seamlessly integrating deep learning and decision tree ensemble methods, our advanced technology and big data analytics profiles customers, scores their creditworthiness with unparalleled accuracy. We are able to predict customer behaviour and their evolving needs with remarkable precision, determining the optimal timing to offer digital products. Resulting in reduced risk, increased customer loyalty and new revenue streams for our clients. Our range of digital products include, mobile money and merchant loans, airtime and data advances, buy now, pay later options, personalised lending, convenient utility payment vouchers and more. Contact us to explore the limitless possibilities of our big data analytics and AI-powered technology to unlock new avenues for growth. Michael Roffey Antoinette Pillay #LATAM #Africa #Asia #AIExpertise #DataScience #CustomerExperience #FinTech #BigData #DigitalFinance #DigitalWallet #DigitalPayments #MobileOperators #Banks #CreditScoring #BuyNowPayLater #MoneyAdvance
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In a recent report from October 2023, McKinsey predicted that revenues in the FinTech industry will grow almost 3x faster than those in the traditional banking sector through 2028. What has become increasingly clear is that the winners in FinTech will be the firms that grow their user base the fastest and thereby scale assets under management (AUM). Insofar, the fintechs appear to be overtaking their more traditional banking counterparts in the use of AI, especially growth marketing. #fintech #fintechstartup #fintechtrends #aimarketing #growthmarketing https://lnkd.in/e_jexRWR
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You got the right post today, you shouldn't miss this news! Which? AI poweres future of payments and e-commerce industry 🤖✨ PayPal is diving into the world of artificial intelligence with a series of innovative products aimed at both merchants and users → https://lnkd.in/eQmUhRRF. If you're considering implementing AI in your fintech venture, we're here to help you navigate the process and ensure a seamless integration. See how we did it for one of our clients: https://lnkd.in/eBdrete6. Think of us as fintech AI experts who know how to make your business grow – drop us a message at sales@soft-innovation.ch or just comment under this post and let’s talk about your goals! #AI #Fintech #PayPal #Payments #Ecommerce
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💳 The payment landscape is evolving with the rise of e-money, BNPL, and digital currencies. https://lnkd.in/ddetRcqX These innovations are making transactions more secure and user-friendly. Tech founders should capitalize on these trends to offer flexible payment solutions and stay ahead in the competitive fintech market. #Fintech #Payments #Ecommerce #Innovation #TechFounders https://lnkd.in/ddetRcqX
Trends and Predictions: The Next Wave of Fintech Innovation in Europe
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Does the future of money belong to fintech? I'm placing my bet on yes. 👍 Before you dismiss that as hype, consider this: According to a recent survey, a whopping 75% of millennials would rather visit their dentist than their bank. Now if that doesn't tell us something about the future of banking, I'm not sure what does. As a Founder/CEO in the fintech industry, I am constantly looking at ways technology can improve our financial systems for the better - and from where I'm standing, the potential is enormous. Whether it's streamlining payments through secure money remittance systems or using artificial intelligence to give personalized financial advice, we're witnessing a revolution in how we interact with our money. And if you think this change is still years away, I beg to differ. It's already happening right under our noses. So next time you use that banking app or make an online payment effortlessly, remember that fintech is no longer just a buzzword - it's shaping your financial life as we speak. #fintech #AI #streamlining
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Empowering E-Commerce Success with 280+ Payment Solutions through Payment Orchestration | Fintech| Merchant Growth
Weekly update (22-26 Jan) on payment, Fintech and merchant ecosystem. 👉SumUp is launching new product features for SMBs to offer an integrated ecosystem. 👉PayPal gets 6 major AI-driven updates to enhance commerce. 👉Nuvei, a Canadian-based payment platform, is rapidly expanding. What are your highlights of the week? ——————————- Insightful - 👍 Feedback or question - comment Don't miss another one - follow me #fintech #payments #merchantservices #ai #growth
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Today we released new Rapyd Research in our ground-breaking report - 2024 State of Payments: High-Opportunity Industries. High-opportunity industries are fast-growing, highly profitable and have unmet payment needs. They include sectors covering Online Gaming, Influencer and Affiliate Marketing, the Creator Economy, Online Trading, eCommerce & Digital Goods, and Online Travel. This first-of-its-kind study looks at how high-growth industries are navigating payment challenges and opportunities including Generative AI, adoption of Virtual Cards and Multi-currency requirements. This comprehensive study covers insights from over 1,000 business leaders and payment decision-makers across ten key markets covering APAC, EMEA, North America, and LATAM. The report is packed with 70 pages of insights, analysis, and data including critical observations by Rapyd's Chief Regulation and Compliance Officer Dr. Shlomit Wagman, Chief Risk Officer Robert Gray, and General Manager of Disburse David Rosa. Grab your copy at URL in first comment! #rapydresearch #fintech #crossborderpayments
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Bigger banks are lagging behind on delivering a customer-forward service – and should take a leaf out of neobanks’ book. But why? Well, here are three reasons: 1. On their digital platforms, they have innovative features like real-time transaction notifications, budgeting tools and customizable savings goals. These give users more control and visibility over their finances. 2. They leverage data analytics and emerging technologies (like AI and ML!) to better understand customer behavior. This means they can offer personalized financial advice (among other benefits!) to their users, enhancing the overall customer experience. 3. Neobanks’ services are globally accessible. Through their seamless digital platforms, users can access their finances from anywhere in the world. Plus, new customers aren’t punished by tedious onboarding processes with never-ending paperwork and potential in-person visits. They can just download the app, enter their details – and open an account! Neobanks are fully positioned towards the customer – and I think we’ll see other banks trying to mimic their business models in the near future. #fintech #neobanks #digitaltransformation #bankingsector
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