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Social media at Rare extends beyond the posts you see here — our Climate Culture program partners with social creators to help them share content on climate-friendly behaviors. We also conduct studies to find the right messaging to inspire more sustainable choices. Altogether, our posts have reached nearly 14 million people with messages nudging high-impact actions! Learn more about Rare’s Social Lab: https://lnkd.in/eYBdfuQE

Thanks to Natalia Paine and Travis Niles for their work creating and testing social media messaging and also thanks to Sania Ashraf for her qualitative research adding to our knowledge about what works (and what really doesn’t) for social media creators who are the gatekeepers of their audiences.

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