Robert Baesman’s Post

It's not a hard question to answer--why should exhibitors be prioritizing interacitves? It's the best way to provide all the styles of education that attendees value--while adding a stylish hub of brand visibility to your booth. #eventtech #martech #interactivemediakit

It's not a hard question to answer--why should exhibitors be prioritizing interacitves? It's the best way to provide all the styles of education that attendees value--while adding a stylish hub of brand visibility to your booth. #eventtech #martech #interactivemediakit

It’s this time of year again! Time to prepare for ALT’s Annual Conference, pack your gadgets, conference shoes, pin badges, stickers, research notes and gala dinner outfit(s) and make your way to Warwick or indeed online (although in that case most of the above applies likely only to the top half of you which may be on camera 🙂 . Also, don’t forget to pack a piece of #edtech or #altc history for the onsite display/museum. It’s a collaborative effort and only as good as what we can bring together. I am VERY MUCH looking forward to this year’s editions of our conference, and I hope you are, too. It’s no small feat to run a successful conference for THIRTY years, and I am so proud to have been to quite a few (but definitely not the most, as plenty of others have been to more). Before we jump into the fun, here is the usual reminder to register if you haven’t done so, as the early bird deadline is approaching (6 August 2023). Why I love this conference! As you can tell from the long list of posts in the blog post, I am a big fan of our conference, and over the years I have reflected a lot on why that is – and why it matters. Having worked my way through the posts (and pictures) from 2008 to this year, I have come up with three things that I feel make a big difference to this event, and that to me make it very special indeed. ... #altc23 https://lnkd.in/eiVBZK34

Conference season never stops! At DEMEO.IO, we’re constantly reflecting on what it means for teams to not just have presence, but purpose at these events. With the ongoing chaos, it’s easy to forget to be PURPOSEFUL on what outcomes you're looking to achieve when you have visitors walking through your conference booth. Some learnings we’re taking away to help our clients get more leads and drive conversions out of their booths: 🖼️ Polished content shows you care. Teams are often scrambling for content to place on 4-5 screens, often resulting in broken demos or videos on loop. There’s plenty of tools to help organize this content so it’s more digestible. 🎆 Don’t let booths be boring. Screens are valuable real estate .. what can you do differently to draw people in? What call-to-actions can you add to grab some attention? 🤯 When demoing, tell a short, simple story. We’ve all been there .. 2 minutes into a technical demo we’re knee deep into the complexity of this one feature that just launched. You have 2-3 minutes to tell a story, lean on your audience for how to tell it. 🏆 Present with a Purpose. At the NVIDIA booth we 3x’d the number of workshops because we came in with a purpose and presented with intent. Have a conversation with your audience, not a sales pitch. What else are you iterating on amidst conference season? If you need help getting more traction out of your conference booths, say hello@demeo.io 👋

Read our blog article about Day 1 of #ISE2024 In short: - lots and lots and lots of walking - gigantic pavilions - great conversations - impressive tech - awesome people Anything to add? #avtweeps #digitalsignage #Kitcast #technology

Looking for advice -- If you've attended CES in the past, what should I know ahead of time? What are the best ways to make the most of the experience in Las Vegas? I'm looking forward to: - Expanding my professional network, but with an emphasis on quality connections over quantity. My #1 concern is that the show will be so noisy that I never get the chance to dive deep into a topic with someone new. - Getting to know what new game-changing technologies are out there in the pipeline, on their way to mass adoption. I love the science fiction-y aspect of glimpsing what the future will look like. My #1 concern is that the expo hall will be too overwhelming and I'll be trying to navigate the floor with a super distracted mindset. If you know a curator or curated experience I can sign up for, I'm all ears! - Meeting with Russell Marketing partners and clients, because in-person connections beat video calls any day. No concerns here -- it's going to be great! - Ideating on new partnership opportunities for Russell Marketing's product launch strategies, by meeting with representatives at the platforms, software tools, and creative agencies who are also working in the product launch space. My #1 concern is that a few of these players have large, expansive booths and huge teams attending CES. In comparison, we're just a small team! How do we get the attention of the right people to make sure these important conversations are happening? With those goals in mind, any recommendations?

Did you know? 🤔 The first 'virtual tradeshow' was held in 1993, the recordings of exhibitor's booths were linked to an HTML floor map of the trade show. 🗺️ This shows that event technology has existed for quite some time now! 🤯 #eventtechnology #trivia #technology #innovation #eventprofs #conference #tradeshow #virtualevent

🌵 Howdy, Nora Johnson here! If you’ve ever swung by our booth at a trade show or simply seen a post about our upcoming events, you’re familiar with my work. 😉 Our external-facing events are where our tech comes to life — and as the Sr. Field Marketing Manager, that’s where I step in. From planning major events like GSX to managing a 6’ table at a partner roadshow, I handle all aspects of our presence. My goal: to ensure we deliver an "Ambient class"  experience. 👑 This means digging into the details, prepping our team for whatever comes their way, and deciding how best to showcase our world-class tech. 🙌 At these events, attendees can explore new features, test out our threat detection, and more. Back in April, we took ISC West by storm and became the talk of the expo with an immersive demo experience. Seeing the amazement on attendees’ faces as they “got it” made all my work leading up to ISC worth it. 🌎 Looking ahead, we have so much more in store for this year's events! Check out where we'll be next: https://lnkd.in/dXys4-Xj

CES 2024 tips and tricks: A guide to tech's biggest trade show

🚀 10 Tips That Will Bring You Potential Customers To See Your Technology! Ever wondered why some companies attract more visitors to their booths while others don't? One key reason is FOMO (Fear of Missing Out). When a booth is bustling with activity, more people gravitate towards it, fearing they might miss out on something interesting. ❌ However, you won't achieve this by playing on your mobile or computer. Instead, lock up all devices from your stand personnel to ensure everyone is focused on the show and is finding new customers! Discover other reasons and 10 additional tips in our free playbook to maximize your next trade show impact. Are there any major trade shows coming up that I should consider attending? 🤔 #water #technology #marketing