Associate Director at Good Relations | Influencer Specialist | Social & Influencer Strategy
ICYMI Marc Jacobs marketing team is winning at TikTok with their influencer-first strategy. Partnering with absolute icons of the platform - Sylvanian Drama, Teletubbies, queen of edits @jessechrisss - they've generated 3m average views per video and the community comments are the stuff of every social media managers dreams. My take on why it's just so good... 1. letting the creators do what they do best - no overly key-messaged creative, no product shoehorned in, just great content. 2. picking creators that are part of the cultural fabric of Tiktok itself - so when you see the video, it's like the best kind of in-joke. 3. doing it with frequency & conviction - they've built a community of people hanging on for the next video. When I bang on to clients about leaning into a creators' own style, this is why! Jessica Millner you need to see the Sylvanian Drama video! #influencermarketing #tikok #socialstrategy
