Redbox Entertainment Inc.’s Post

This really is AdInMo's most important SDK release ever in our continued mission to deliver relevant, targeted and privacy-by-design advertising + hybrid monetization. For players, the magic is this rally complements the player+game experience, instead of interrupting or detracting from it. Dvelopers for first time ever can integrate a single SDK to power audio, display, image, video and Rewarded InGamePlay intrinsic ad formats into their games. And advertisers can target their message to hundreds of millions of players complementary to the gaming medium. I love it! #InGamePlay #ingameadvertising #mobileadvertising https://lnkd.in/d4CwRRZJ

#advertisers #brands #agencies #developers #publishers #platforms #mobilegames 🚀 Check this out 🎯

New Odeeo insights reveal more than 90% of mobile gamers choose to engage with in-game audio ads https://ow.ly/XV3f50QehXj #marketing #martech #technology #Odeeo

More reasons why audio should be your in-game ad format of choice... MarTech Series covered our latest internal data, which found that in-game audio drove low skip rates, higher-than-average CTRs and meaningful completion for advertisers. #ingameadvertising #mobilegaming #audioadvertising

A short story about how games are changing the marketing landscape. One of our recent clients was reluctant, they felt it was a huge risk to deviate from what had 'worked' for so many years. They realised that a key part of their future marketing campaign would be to track which media channel their customers came from and where their buying journey ended. The goal was post-purchase. (obviously) Initial findings showed that the media channels that had been prioritised with large budgets were delivering lower than expected results. The end result? Our Client was able to make calculated decisions about their marketing efforts and show up where their customers were in a meaningful way. This resulted in more purchases with increased basket sizes. But more importantly, a deeper connection between the brand and the customer. #gamification #playablead #playtowin #retailsales #userretention #businessdevelopment #retailindustry #fintech #growthmarketing #growthstrategy

It’s myth-busting time ☝🧐 While there’s an initial investment when it comes to playable advertising, the long-term benefits speak for themselves - more engagement and user retention! This makes playable ads a smart and cost-effective powerhouse for your brand 💰 Ready to level up your advertising game this year? Contact us to explore the power of playable ads! 🚀 #mythvsfact #mythbusting #myth #factcheck #playablead #gamify #playtowin #retailsales #retailindustry #businessdevelopment #advertising #engagement #userretention

More exciting news from TheTake.ai;

Check out our very own Adam Boucid, AV Director, predicting what 2024 might have in store for adland. From advances in technology to cookies to AVOD, 2024 is shaping up to be a big one. #2024trends #2024predictions #media #advertising

What is “couch commerce” 🛋  and how is it changing how you shop from your TV? 🛍 📺   William (Billy) Kinchin, Chief Product Officer at Vudoo, reveals how Connected TV (#CTV) is changing the retail scene and how QR codes turn passive TV viewing into interactive buying experiences. Key takeaways in Kochie's Business Builders: 🚀  QR codes are making instant purchases a reality 📊  Valuable data is being captured through second screen usage 🌐  The future of shopping with #AI Read more about how this innovative #tech is shaping the future of commerce  👉 https://lnkd.in/gXZskUzY #Vudoo #video #shoppable #adtech #marketing

Great outlook on #CTV and #FAST from our partner Wurl - Ron Gutman and MarTech Series. VideoElephant has seen double digit #growth in our KPIs for our #FAST channels - Travel Escapes and Beyond Paranormal. Both of which can be found on Plex, Inc. and more platforms in the works. The importance of having a Video Strategy for 2024 and beyond cannot be understated. Long form, short form, any form! Look for more #FAST news from VideoElephant in the coming months as we continue to partner and drive growth for publishers, FAST and monetization. #videocontent #video #videostrategy #videoeverything #videoeverywhere