Reyes Coca-Cola Bottling’s Post

How does a brand stay relevant for 138 years? I believe it's by being consumer centric.. obsessive with understanding the target audience.

Day 6 of Failing Better at Building Strong Brands Never Struggle with Value Propositions Again. When you are building a product, you know what its features are, which problem it is solving , who all can be your stakeholders, when put in a concise statement, it becomes your value proposition. And you need it, you need it for your clients, you need it to get to the right audience and most definitely for sales. Value proposition is not necessarily service costs, edge over competitors and most definitely not your time. It’s summertime and every time I am outside my eyes are searching for that classic red bottle. Of course I am talking about The Coca-Cola Company . 🥤Functional Benefits Variety of Options: Whether you prefer a classic can, a sleek bottle, or a larger family-sized option, Coca-Cola caters to your needs. Wide Availability: You can find Coca-Cola practically anywhere - at grocery stores, mall or even at pan vadis. No matter where you are, refreshment is just an arm's reach away. 🥤Emotional Benefits Iconic Taste: The unique Coca-Cola flavour ignites memories of good times and shared experiences. Perfect for Celebrations: Coca-Cola is synonymous with joy, making it the ideal drink for parties, gatherings, and creating lasting memories. 🥤Self-Expressive Benefits: Classic Choice: Choosing Coca-Cola signifies your appreciation for timeless taste and quality. Global Connection: Coca-Cola's worldwide presence connects you to a sense of global community and shared experiences. A value proposition has a concise statement of functional, emotional and self-expressive benefits. This is literally the only framework you need to make a value proposition about absolutely anything in the world. Try using the template below 👇 to create a value proposition for your personal brand and share it in the comments, I hope it reaches to the right people. #cocacola #globalbrand #valueproposition Check out Day 5 here, https://lnkd.in/dAk7M9KP

Diageo's Bold Ambition: Taking Tequila Global with CEO Debra Crew 🌎🥃 As the new CEO of Diageo, the world's largest spirits maker, Debra Crew has set her sights on a groundbreaking goal: to globalize tequila. Following its surge in popularity in the U.S., where it's on track to become the country's largest spirit, Crew is determined to replicate this success worldwide. "Tequila has already captivated the U.S. and Mexico, making up 85% of its sales, but my ambition is simple: I want to take tequila around the world," Crew stated to investors. Diageo, home to renowned tequila brands like Don Julio and Casamigos, is promoting the Paloma cocktail as a key strategy to change perceptions in Europe. The goal is to shift the view of tequila from a shot-based drink to a sophisticated choice that pairs well with food. However, Crew faces challenges in core markets, including a recent profit warning and questions about Diageo's heavy reliance on tequila. Despite this, Crew, a former U.S. Army captain, and a 52-year-old Texas native, brings a wealth of experience from her time at Kraft Foods, Mars, Nestlé, Pepsi, and as the CEO of Reynolds American. Under her leadership and the legacy of her predecessor, Ivan Menezes, tequila's contribution to Diageo's net sales has risen from 1% to 12%. Menezes's acquisition of brands like Casamigos has been pivotal in this growth. Diageo's expansion strategy includes targeting big cities like London and Glasgow and collaborating with influential figures like Belgian DJ Charlotte de Witte. This approach aims to make tequila a global phenomenon, as stated by Campari CEO Bob Kunze-Concewitz. Despite the challenges, Crew remains committed to her vision, leveraging Diageo's capacity and innovation to introduce tequila to new markets and audiences, proving that this spirit has the potential to resonate globally. #GlobalTequila #Diageo #DebraCrew #SpiritsIndustry #TequilaExpansion #tequila #LuxurySpirits

What do you expect from the New Guy?? Innovation for the benefit of Coca Cola bottlers World Wide. If you put Coca Cola hire pallets end to end —it would stretch the distance between London & Beijing 33 times—this volume of hire pallets blinds the mind to the Horific maintenance cost being paid monthly by Coca Cola bottlers. Clamp 2800 pallets eliminates completely the damage sustained during Fork Lift Entry!!!! Clamp-pallet.com No nails Simply 4 Corner Fasteners Tested by Queen’s University & Orlando Test centre of Brambles. Clamp 2800 meets & exceeds USA standards. Maintenance virtually ZERO!!!

Who doesn't love tequila? Diageo's CEO, Debra Crew, is determined to take tequila global, aiming to replicate its U.S. success beyond North America. Despite comprising 85% of sales in the #U.S. and Mexico, tequila is encountering challenges in core markets, leading to a recent profit warning for Diageo. Nevertheless, Diageo envisions potential in international markets and intends to expand to cities such as #London and #Paris. #Tequila, featuring brands like Don Julio and Casamigos Tequila, is a central focus for Diageo, contributing to 12% of net sales. This is a great read continue here: https://lnkd.in/e2i8nDmt #Marketing #socialmedia #Markets #technology #innovation Eugene Khabensky Devin Nagy The Wall Street Journal

As we get closer to the year-end, I can’t help but reflect on 2023 which has been a great year for us. From Coke Studio showing up at music festivals across Europe to the launch of Jack Daniel’s & Coca-Cola RTD. Yet, amidst all the excitement, one of my absolute highlights has been witnessing the incredible journey of Coke Creations. We kicked things off with some stellar partnerships, bringing the likes of Rosalía and League of Legends into the family. But then we asked ourselves: "How do we take this to the next level?" Enter: AI.    Coca-Cola 3000 Zero Sugar is a collaboration with AI that took the digital transformation playbook and blended it with the human touch that defines our business. When consumers scanned the on-pack QR code, they found themselves in the Coca-Cola Creations Hub – a futuristic twist to our current reality.    The heart of Coke Creations has always been about bringing fresh expressions to the Coca-Cola brand through collaboration, creativity and connection. Each surprise drop, inspired by music, gaming, sports and other passion points, embodies our "Real Magic" philosophy with limited-edition flavours, unique designs and immersive experiences.    Now in its second year, our Coke Creations team are consistently pushing creative boundaries, delivering campaigns and experiences that are truly once-in-a-lifetime.    But we’re not stopping there – watch this space for more to come in 2024.    #CocaColaEurope  #CokeCreations #AI #LifeatCoke 

A Coca-Cola Tale Simplified! 📈🥤 Explore the strategy behind Coca-Cola's timeless appeal and global taste, making it a brand loved by all. 💬🌐 #CocaColaSuccess #SimpleStrategy #cocacola #cocacolawinningstrategies #cleverapeacademy #capes #digitalmarketing #digitalmarketingcourse

Who doesn't love tequila? Diageo's CEO, Debra Crew, is determined to take tequila global, aiming to replicate its U.S. success beyond North America. Despite comprising 85% of sales in the U.S. and Mexico, tequila is encountering challenges in core markets, leading to a recent profit warning for Diageo. Nevertheless, Diageo envisions potential in international markets and intends to expand to cities such as London and Paris. Tequila, featuring brands like Don Julio and Casamigos, is a central focus for Diageo, contributing to 12% of net sales. This is a great read continue here: https://lnkd.in/eK4X4mWh #Marketing #socialmedia #Markets #technology #innovation Eugene Khabensky Devin Nagy

Discover what creates a good time with Heineken®! Brewing good times has been in Heineken®'s DNA for 150 years now. That’s why Heineken is evolving the brand metrics to show that creating good times is as important as the beer the brand produces. But how can we measure good times? Heineken® collaborated with behavioral scientist Dr. Chris Brauer from Goldsmiths, University of London, to create the 'Good Times Index', scoring the brand’s contribution to creating the perfect conditions for good times. So what's there is at the heart of good times? Swipe on to know more! #Heineken #H150 #GoodTimesIndex

From cost inflation and ESG issues to changing consumer behaviour and investment in AI, senior executives at some of the biggest names in spirits give their take on what's to come in 2024. #spiritsindustry #2024outlook