Richard Brandon Taylor’s Post

Very valid point. My reflection in the comment section

"Navigating Brand Challenges with Insightful Strategies" Oatly's unique brand journey, as shared by Kevin Lynch, its former Creative Director, offers key insights into innovative branding and handling market challenges. Emphasizing the importance of trust, revolutionary changes, and valuing debate in marketing, these lessons are crucial for brands aiming to stand out. Brands can learn to make a significant impact and effectively engage consumers in crowded markets by applying these strategies. Join the Conversation: Share your thoughts and insights on how brands can effectively engage consumers and stand out in the market. How can your brand implement these valuable lessons from Oatly's experience? Read about it: https://lnkd.in/eFyrsRtc #CreativeMarketing #BrandStrategy #ConsumerEngagement #BrandGrowth #FeedbackInMarketing #OatlyLessons #Marketing #Brands #BrandBuilding #ConsumerEngagement #MarketingLessons #OatlyExperience

5 Lessons for building an unstoppable brand from Oatly's ex creative director Kevin Lynch: 1. Start with Trust! 2. Think Revolution, Not Evolution! 3. Remember, No One Cares! 4. Better to Be Debated Than Ignored! 5. Read the article and let me know how you interpret this one 😅 Link in comments 👀 #branding #marketing #enterpreneurship #fmcg #foodandbeverage #retail

Too much oversight kills creativity. How many of us have tested the wazoo out of a piece of creative, ran it up and down the totem pole of people who want to weigh in (everyone) and then washed it through legal only to be left with…meh 🤷🏼♀️. I love this piece by the former creative director at Oatly with 4 lessons for disruptive creative: 1.) Trust: in the power of creativity and the people doing the work. Not testing. Not complicated approval processes that leave work stale and watered down. Empower the people doing the work to approve it. 2.) Care: about your audience more than yourself. Acknowledge and embrace the indifference: no one is thinking about your brand right now. No one, except you. Be consumer centric. Give them something they care about. For Oatly, that was entertainment over information. 3.) Be Single-Minded: in your message. Talk to me like I’m a 5th grader never rang more true. Say one thing and simply. People are busy and inundated with information. They don’t have time or capacity for more than one thing. 4.) Be Fearless: it’s better to be debated than to be ignored. When you’re trying to start a food revolution, subtlety doesn’t get the job done. Same goes for a massive turnaround of a much loved (years ago) brand. It comes down to a few principles. Trust your marketing team. Dismantle stifling processes that result in mediocrity. Know that indifference is your biggest competition, not other brands. And criticism, means you got someone to actually care about your brand and mission. Anything you’d add? https://lnkd.in/g34gsqcU #creative #marketingeffectiveness #brandbuilding #marketingleadership

Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love. We also talk about: • Building trust as a brand • Creating loyal fans instead of customers • The power of storytelling in marketing • Showing the good, the bad, and the ugly • Treating your brand like a reality show • Should every brand practice radical transparency? • Jake’s biggest learning lessons from being on social media • Dealing with criticism, haters, and negativity • Jake’s predictions for the future of CPG brands • What does influence mean to Jake?

Explore inspiring tales of renowned brands with Failure Lab, where setbacks prove to be temporary pauses, not permanent stops. Discover how Frito-Lay, Smith & Wesson, Gerber, and others faced failures but emerged stronger. #FailureLab #FailureLabTraining #Resilience #BusinessInsights #GrowthMindset #EmbraceChallenges #EmbraceTheFail #LearnFromFailure #FailureStories #GrowthThroughFailure #ShareYourFailure #TransformativeExperiences #EmpathyInAction #CorporateGrowth #CorporateTraining #LearningandDevelopment #LeadershipDevelopment #EventPlanning #Events #EventIdeas

Do you know what's a planned repositioning? OLIPOP PBC is a living case study of this. But what does it mean? A lot of times brands and their founders are aware of their vision but they are also aware of their market, their needs and the limitations they might have at certain stages as well as the edge they bring in. Most visionary brands penetrate a market with one positioning, being very niched, and true to their brand value. But as they grow they already have their larger vision planned out and so tap into that, once they penetrate a saturated market, they stop beating around the bush. And they go all in on their values, and scaleable vision. Like Olipop, they started with their messaging being a probiotic drink. Built their community, and penetrated their market. And as they got ready to scale they doubled down, now that they had their user base and market fit, they dived into their vision and execution. Repositioning to, the new kind of soda, allowing them to now tell their deeper vision and build towards it with a strong community of users. This is called planned repositioning. We do this with a lot of our clients who have a planned roadmap and also know the challenges they will have to face, so we execute the brand strategy in layers to meet the market needs. We don't shy away from what we stand for but rather double down as we get towards our growth. This is mainly done when brands have a vision they want to scale into but also are aware of their current limitations and instead of ignoring them their brand strategist addresses them and adds them to their growth strategy. So do you have a scaleable vision? Let's start working towards it! Always, Arcui #brandstrategy #brandpositioning #rebranding #packaging #gotomarketstrategy #vision

👉 𝘕𝘰 𝘰𝘯𝘦 𝘤𝘢𝘳𝘦𝘴 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥 👉 𝘐𝘵’𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘰 𝘣𝘦 𝘥𝘦𝘣𝘢𝘵𝘦𝘥 𝘵𝘩𝘢𝘯 𝘪𝘨𝘯𝘰𝘳𝘦𝘥 👉 𝘒𝘦𝘦𝘱 𝘵𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘴𝘵𝘶𝘱𝘪𝘥𝘭𝘺 𝘴𝘪𝘮𝘱𝘭𝘦 👉 𝘐𝘯𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 Some interesting lessons from Oatly’s ex-creative director, Kevin Lynch. 👇 Do these lessons resonate with you? #brand #strategy #marketing #oatly #brandbuilding

While marketing cannot save a terrible product, a great one will always be a huge factor in any marketing success. It’s worth starting with product because so often we ignore the most important P in marketing and assume it is not a factor for marketers.

Rollin' into the market and hoping to catch the purr-fect eye? 🐈 Get Creative! 🦥 Sometimes you need to take the odd ball approach to get your audience's attention. A great example of this is Oatly Oat Milk. Their packaging began as the typical branding you see on cartons of milk, but when they saw sales weren't taking off, they reinvented themselves with new packaging that looked a like a grade schooler drew on the carton. It worked! You can still find Oatly Oat milk in stores because they got creative. In fact, they replaced their marketing team with the "Creative Team." So, how can you make the competition "jelly"? #marketingstrategy101 #changetherecord #oddadvertising #thinkoutsidethebox