Rosalind Angus’ Post

🚀 Maximize Your Martech Investment with Cella by Randstad Digital! 🚀 Is your martech stack fully optimized? According to our latest findings, 67% of martech capabilities remain underutilized. Are you part of this statistic? Contact us today to discover how we can help you leverage your martech to its fullest potential! #MarketingTechnology #CellaByRandstadDigital Randstad Digital

Today, most businesses are struggling to exploit the full potential of Martech and are only using 33% of their Martech investments. Randstad Digital's Digital Martech Services Offering is uniquely positioned to help you optimize your Martech investments and meet key business objectives by leveraging the strength of #technology and #talent. Explore here : https://lnkd.in/g6-ZYNhu #digitalmarketing #customerengagement #martechservices

Harnessing our CX and marketing advisory practice at Cella with our global technology delivery capabilities to bring our clients unparalleled excellence in leveraging their Martech stack to drive customer acquisition and retention.

🎯 Mad About Marketing Consulting: Your Go-To for MarTech Transformation! 🎯 Did you know that 85% of companies overspend on MarTech, and CMOs typically allocate 30% of their annual budgets to MarTech tools? 🤯 While investing in MarTech is key to digitalization, personalization, and optimization, it's not a kitchen sink approach—unless you want a dirty and clogged sink! 🧼🚫 Having the right processes and enablement is crucial to avoid dreaded "stack bloat." 🛠️✨ Mad About #Marketing #Consulting Company offers expert services to streamline your MarTech stack and optimize your investments. Let's transform your MarTech strategy together! 🤝💡 Need help reviewing or recommending the right MarTech tools and processes? Contact us today! visit to know more: https://lnkd.in/g_HNg7qr DIGITALCONFEX Mad About Marketing Consulting #MadAboutMarketing #MarTech #DigitalTransformation #MarketingInnovation #CMO #TechOptimization #BusinessGrowth #MarketingTools #Innovation #MarketingStrategy

I've noticed that many companies are not fully utilising their martech potential. With the rapid evolution of marketing technology, many businesses are investing in various tools and platforms, but are not effectively integrating them into their overall marketing strategy. This results in missed opportunities for improved customer engagement, streamlined marketing operations, and ultimately, a competitive edge in the market. Companies must assess their martech stack and ensure that it aligns with their marketing goals and objectives. This includes evaluating the effectiveness of current tools, identifying gaps in capabilities, and implementing a cohesive strategy for leveraging martech to its full potential. By doing so, businesses can not only enhance their marketing performance but also drive better ROI from their tech investments. At Marketing Moves we're dedicated to connecting talented marketers with forward-thinking companies that recognise the importance of optimising their martech capabilities. If your company is looking to elevate its marketing efforts through the effective use of martech, I would love to connect and discuss how we can assist in finding the right talent for your team. #martech #digitalmarketing #techrecruitment

🔨 Breaking Through the 4 Challenges Marketers Face in the Digital Era 🔨 Are you facing any or all of these roadblocks in your marketing journey? 🤔 🚀 Problem #1: Working with MarTech Solution Providers 🛠️ Do you find it challenging to effectively collaborate with MarTech solution providers? How do you effectively unlock the power of your data with the right tools by overcoming the hurdles of integration and implementation? 🚀 Problem #2: Evangelizing Internal Data and Product Teams 🕊️ Are you facing difficulties in getting your internal teams to embrace the potential of data-driven marketing? How do you develop effective tactics to foster collaboration, enhance communication, and make them co-creators in this journey? 🚀 Problem #3: Gaining Executive Buy-In 💼 Do you struggle to secure executive support for your personalised marketing efforts? How do you articulate the limitations of a one-size-fits-all approach and convince executives of the potential business impact of personalised and relevant communication? 🚀 Problem #4: Adapting to Ever-Changing Customer Behavior 📈 Are you finding it difficult to keep up with the constantly evolving preferences and behaviours of customers? How do you continuously assess uplift, optimize rapidly, and leverage insights to stay ahead in the ever-changing digital landscape. MarTech has immense potential as a growth enabler, but that journey is anything but straightforward. My vision with MarTech Nexus is to make that journey less bumpy and contribute towards 🔓 those growth opportunities for the Marketer. Reach out to learn more! #MarketingTech #MarTech #MarTechSolutions #PersonalisationJourney

🌉 Bridging the Divide: How a Martech Person Can Unite Marketing and IT I recently came across some riveting material from my favorite Merkle (link in comments) discussing the perennial challenge businesses face—the misalignment between Marketing and IT departments and the divergence between the CMO and CIO. The consequences? A lot. 🔗 Martech as the Solution One of the solutions named was the role of a Martech person. I can't emphasize enough how crucial this role can be. Drawing from my extensive experience, specifically when I was at the helm of CRM and Data, a Martech person can indeed serve as that connecting bridge. 🗨️ The Power of Bilingualism in Tech and Marketing When you can speak both "Marketing" and "IT," the conversations change. You're not just translating; you're strategizing in real-time, spotting synergies that others can't see. In our case, this dual fluency led IT to entrust us with the management of all martech solutions. 🤔 Strategically Good or Just Convenient? Was this a strategic win? I'm still pondering that one. But was it beneficial for us? Absolutely. We could move more swiftly, innovate more freely, and drive real results. Anyway, I strongly believe that Marketing and IT should work together as a single team with a strategic approach. #martech #technology #strategy #marketing #collaboration #merkle

Global MarTech Summit: Dec 7, 2023 Know more:- https://lnkd.in/dCie-8P3 BEETc The MarTech Summit #martech #martechcubenews #marketingtechnology #marketingdigital #marketingtech #martechcube

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The 2024 list of Martech tools on the market has just been released by Scott Binkler. The total number is now a staggering 14,106. This indicates accelerated growth over the last year. 📈 The number of tools grew by 12% year on year, but last year, it grew by 28%! At the same time, we found in our study "The Marketing Department '23" that ⚠️ Martech investments deliver lower than expected or uncertain impact. ⚠️ They cost more time and money than expected. ⚠️ Investment in Martech will continue to grow. In our experience, Martech investments are driven mainly by opportunities pushed by vendors and tech consultants but often lack a solid business case. At least one that covers all aspects of the time and money involved in the project. Download link for the report in the comments. #martech #marketing #strategy #advertising