Sago’s Post

Are you applying a Diversity, Equity, and Inclusion (DEI) lens to your behavioral science research? By extending your commitment to diverse research beyond demographic insights to hiring diverse expertise will ensure the best chance of.creativity, relevance, and success in project outcomes. Behavioral health data can help DEI leaders ensure they are helping, and not unintentionally harming their mission. Download our article to see what top researchers are saying about driving diverse and inclusive behavioral science research. https://lnkd.in/gpTWjbtN #AvalereHealth #BehavioralHealthScience #HealthCareEcosystem

In 2024, I'm committing to Fogg's Behavioral Model. This framework offers a systematic approach to understanding and influencing human behavior. By targeting motivation, ability, and triggers, practitioners can create customized interventions to tackle specific factors that drive behavior. Fogg's emphasis on timing and context leads to nuanced interventions that achieve successful outcomes. Adopting this evidence-based model can empower individuals to work more efficiently and accurately. #BehavioralModel #HumanBehavior #EvidenceBased #Interventions #goals #efficiency

It's hard to believe 2023 is already over! When I look back on this year, a few words come to mind: Challenge, resilience, and evolution. In 2023, the behavioral health landscape witnessed a lot of change; and not all of that change is easy to navigate. We've seen a stronger focus on health equity, which has led to increased behavioral health access for many people. We've also seen plenty of technological innovation, such as the increased use of AI for behavioral health data management. What are a few trends you saw in the last year, and which trends do you predict we'll see in 2024? #NewYear #BehavioralHealth

Want to know how leading brands get deeper confidence in decision-making? Conventional research methods that focus solely on numbers and quantifiable data have several limitations. This can restrain your understanding of underlying motivations, emotions, and thought processes that drive consumer behavior. Instead, behavioral research uncovers the secrets of the human mind. Tapping into what is going on in the unconscious narratives of the consumer provides powerful insights. Start transforming your organization by making informed decisions with our Guide to Behavioral Market Research: https://hubs.ly/Q01JzZPl0 #irrationalagency #marketresearch #behavioraleconomics #brandinsights #narrativeresearch

If you are unsure about which KPIs to prioritize when building brand blocks on your shelves, behavioral research methods can help. Read all about it in the new blog post about brand-blocking traps you don’t want to fall into here 👉 https://bit.ly/47gdJcI #behavioranalysis #brandblock #categorymanagement

🔍 Unraveling Consumer Psychology And The Impact Of Market Analysis 📈 Check out this insightful article written by Eon Ranger, Executive Contributor at Brainz Magazine. Discover the significance of understanding your target audience, leveraging emotional triggers, and the power of adaptability in today's dynamic market landscape. #ConsumerPsychology #MarketAnalysis #BusinessStrategy https://lnkd.in/g2ZrBvsd

We sat down with our Head of Behavioural Science, Paulina Lang, for a conversation about the world of behaviour change and how the team uses behavioural insights to help shape brand strategies and campaigns. We discuss more about the COM-B model and how the team applies it to projects and during the creative process. Check out our blog post to learn more about the journey of changing behaviour and boosting strategies and campaigns: https://lnkd.in/e5-q8ZKM #BeSci #Marketing #Psychology #CreativeAgency

"Reflecting on an Inspiring Guest Speaker Session! Delighted to have attended a thought-provoking session on consumer behavior by Dr Muhammad basit, graciously invited by Ma'am Saima Zaidi The insights shared about consumer psychology, market trends, and decision-making processes were truly eye-opening. Thank you for the opportunity to learn and grow professionally. Looking forward to applying these valuable lessons and staying ahead in the ever-evolving business landscape. #ConsumerBehavior #GuestSpeakerSession #ProfessionalGrowth"

“Despite the constant updates in technology, intrinsic human nature remains the same.” - Mark Kalkwarf , ATYPICAL’s CEO As marketers, our role is to understand the psychology behind what triggers our audience to positively react towards our product or service 🧠 If consumer behaviour fascinates you, check out these 7 Principles you can use to influence behaviour in a digital world: https://bit.ly/3Z9ZHWz #digitalmarketing #psychology #consumerbehavior