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A look at Uber's Q1 '24 results. Management expects Uber to cross a $1 billion run rate for advertising in 2024. Restaurant advertising reached 2% of Gross Bookings. Trips per user grew 6% to nearly 6/month. Not only is Uber expanding its reach, but it is also seeing more usage. Price is not the main factor in revenue growth. Engagement is. 🚗 Trips grew +21% to 2.6 billion (28 million per day on average). 🙋♀️ Monthly Active Platform Consumers grew +15% to 149 million. 💵 Gross Bookings grew +20% to $37.7 billion ($0.3 billion miss). Mobility grew +26% to $18.7 billion. Delivery grew +17% to $17.7 billion. % Take rate: Mobility 30.2% (+1.3pp Y/Y), Delivery 18.2% (-2.4pp Y/Y).

Platform providers typically display ratings in one of three ways: incremental (showing each individual review score), cumulative (showing an aggregated overall score), or a combination of both. How do these formats affect users? A Journal of Marketing Research study featured in Harvard Business Review shows how different ratings formats can shape user experience and behavior in a number of different ways. For example: 🚗 Think of a well-rated Uber driver suddenly receiving a low score. When scores are presented cumulatively (as an updated average score accounting for previous rides), the impact of the new low score may be minimized, encouraging both the driver and future riders to continue the service. However, when presented incrementally (showing the low raw score), it may discourage the driver or riders from continuing to use the service in the future. 💡 Overall, adjusting score presentation format can influence customer loyalty and decision making, allowing companies to strategically shape customer perceptions and retention rates. The full study by Christophe Lembregts, Jeroen Schepers, and Arne De Keyser is available here: https://lnkd.in/edYbSrKq #ratings #reviews #marketingstrategy #reputationmanagement #marketinginsights Lyft DoorDash Taskrabbit Airbnb Turo Upwork

Do you know why everyone’s buzzing about RCS? 🐝 All eyes are on Apple to support RCS (Rich Communication Services) later this year 👀 But many companies have already started using RCS to improve their customer experience! Did you know that Booking.com is one of them? Let's have a look at the benefits of RCS in their case: 👌 Reassurance: Their customers get to get excited and stay informed! The RCS messages ensure clear check-in and check-out dates as well as other key information. 📸 Perfect picture: Booking.com knows that visuals make all the difference for customers, which is why their RCS messages feature high-resolution pictures of the accommodation. 💬 Actions on the go: From adding the trip to their calendar to dialing up the hosts, added RCS buttons ensures that any action the customer could need is only a tap away. 📱 An app-solute must: An extra button allows for installing Booking.com’s app super easily, meaning that customers who want a more in-depth experience can easily get it. It’s probably no surprise that their customers are loving the RCS messages 🚀 Is your business already using RCS or planning to do so? Follow along for more RCS news 🙌 #RCS #TechTrends #Innovation

By now you’ve no doubt seen Robert De Niro and Asa Butterfield in ‘Best of Friends’, Uber’s new ad for their subscription product ‘Uber One’. The tagline doesn’t exactly roll off the tongue but it might just be a masterpiece. In just ten words it manages to be: 1. Prescriptive - the entire value proposition is implied. We all know Uber and Uber Eats, so we know that an Uber One membership will make these two things better or cheaper for us in some way. And if we’re regular users of either then we’ll be curious enough to click into the detail. 2. Engaging - by acknowledging the impossibility of creating a single line that encapsulates their two distinct offerings (and choosing not to try) they’ve created something distinctive, funny and memorable .. and inflated their TAM to everyone on earth in the process! 3. Aspirational and 4. Differentiating - who doesn’t want to think of themselves as ‘going places’? It's the same trick employed by the lenders that first introduced branded ‘Diners Club’ and ‘Frequent Flyer’ credit cards. And lastly, (indulge me on this one) how does this position Prime? A membership for impatient people who.. stay home? Shots. Fired. How many taglines manage to do all these things and throw in a tiny barb for the incumbent? Bravo Uber, bravo.

In 2023, approximately half of Booking Holdings' (NASDAQ: BKNG) reservations are projected to be handled through the company's payment platform as they continue to shift from their original agency model to a merchant model. Based on Visible Alpha consensus, Booking is expected to generate nearly $10 billion in agency revenue (+11% YoY) and $9.6 billion in merchant revenue (+34% YoY) in 2023. Booking’s advertising and other revenues are expected to generate a little over $1 billion (+17% YoY) by the end of 2023. By 2027, analysts expect the merchant model to generate $15.7 billion in revenue, or 53% of the company’s total revenue, while the agency model is projected to bring in $12.4 billion. #bookingcom #investing

📢 Attraction operators, are you wondering how to increase checkout conversions on your website with few simple tactics? Here's your roadmap to success: 💡 Simplify and streamline: reduce, for example, the number of clicks to be made and how many fields to fill in. Further speed up the process with guest checkout options. Quick and easy, just the way they like it! 💡 Payment Variety: offer multiple payment options for a personalized experience which caters to all preferences. 💡 Be transparent and trustworthy: display trust badges, secure payment icons, and customer testimonials to reassure your audience. Clearly outline all costs. 💡 Mobile Optimization: make sure your mobile checkout is seamless and user-friendly by investing on simple menu navigation and good readability, so that customers can easily book on the go. 💡 Clear CTAs: ensure your Call-to-Action buttons are clear, compelling, and lead to a straightforward checkout. Follow the tips in our blog to revolutionize your conversion game!📲💳  👉 Read more: https://lnkd.in/eST25ycR #bookingkit #ticketingsystem #tipsforsuccess #conversionoptimization #checkout #userexperience

https://lnkd.in/gVfHxwqt #BKNG #EXPE #TRIP #Amazon However, we believe that a large number of deletions also implies an even greater volume of fake reviews being generated. From this perspective, while Tripadvisor's efforts are commendable, it also precisely reflects that content platforms allow reviews without a transaction, leading to reviews being less controlled. This can be seen as an inherent flaw when compared to transaction platforms. We don't believe that transaction platforms are free from fake reviews either. If users are willing to bear the transaction commissions charged by OTAs (Online Travel Agencies), they can still produce fake reviews, albeit at a higher cost. Moreover, if the creators of the fake reviews are the merchants on the transaction platform, they have many ways, for instance, they might offer small gifts in exchange for high-rated reviews or use small-money orders to boost their ratings, these reviews might indeed from genuine customers, but their feedback doesn't accurately represent the true situation of the merchant. At the same time, such practices can influence the purchasing decisions of other users. Haize Capital believes that it's difficult to completely eradicate fake reviews, and in reality, it might be impossible to do so, given the numerous tactics and methods to manipulate genuine user feedback. However, certain low-cost practices of fabricating fake reviews using technical means can indeed be detected and curtailed. As a result, we still contend that reviews on transaction platforms generally have a higher degree of authenticity compared to those on content platforms. ----------

Introducing Ventrata's New Checkout! 🔥 We're delighted to unveil our latest Checkout at Ventrata 🎫, transforming the way our clients handle bookings and sales. With many of our clients in a transition period between our new 🖥️ Checkout and the older version, we wanted to highlight the benefits of a quick transition. This update, developed with your requirements in mind, brings additional customisability and flexibility, allowing for a custom approach to every element of the sales journey 🌍. 𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗼𝘂𝗿 𝗻𝗲𝘄 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁? 💻 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘀𝗮𝗯𝗹𝗲 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲𝘀: Personalise the checkout experience to reflect your brand's aesthetics, boosting brand consistency and customer trust. 🤸♀️𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Adjust to market needs with dynamic pricing models, diverse payment options, and multi-language support, ensuring you connect with your customers on their terms. 🚀 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗨𝘀𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀: With a mobile focus, where 60% of booking purchases are made we minimise friction with an intuitive, simplified booking process, for your customers. 📈 𝗛𝗶𝗴𝗵𝗲𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: We have seen a conversion rate of 4.3% for website visitors, increasing to 13.9% from the initial user checkout entry. Stay tuned as we highlight specific aspects and advantages of the new Checkout, in the coming month. For a comprehensive demonstration, schedule a session with one of our team members at https://hubs.li/Q02jtxg40. The future of booking is here, now more adaptable, user-friendly, and efficient than ever before. #checkout #ticketing #booking #tourism

Time to discuss website experience this morning --- I went to Breeze Airways website to see how much a flight would be from Provo to Phoenix and I left their site. Such a terrible experience. They get you thinking that your flight is going to be $29 one way and $29 back. Then you have to pay minimum $14/seat, if not more, and then carry on bags, and then to even see an entire full price before checkout, you have to create an account and login/sign up. Here's what I would do to help a better experience on this site: 1. Have a running total at the bottom as you are picking your multiple items that you have to pick. This will help the user see the exact price as they are picking seats, bags, etc. 2. Only make a user login/signup if they go through checkout. They should know that a lot of their customers are trying to find a cheap flight. I wonder what the bounce rate is on that once users get to that page and don't fill it out. 3. Try adding bag prices into the price. It's this whole mentality of allegiant or Frontier Airlines, where it seems cheap then you start adding up carry-ons, etc. prices add up. As you think about shipping for products on ecommerce sites, so many users are used to "Free Shipping" because of Amazon, just bake the price of a carryon bag into the flight. Totally fine to charge more for a checked bag. 4. You advertise flights from $29, but it doesn't show dates or when those are $29. Could have a section that is location based on browser, and it says "Fly From Provo to (insert destination here) for $29 on these dates: Then give dates. Those are just some thoughts.

Ever wondered what "client experience" really means? It's more than a vibe; it's the overall feels from a brand. Our secret? Mapping out the client journey, just like choosing between a taxi and Uber. 🚖 Taxi vs. Uber Journey 🚗: - Stress vs. chill decision-making. - Grumpy dispatcher vs. easy Uber app. - Anxious wait vs. relaxed anticipation. - Smelly cab vs. clean, music-on-point Uber. - Cash fumble vs. easy card payment. - Late arrival vs. on-time and ready to feast. Why bother? Two big reasons: 1. **Stand Out:** Differentiate through client experience, not just products. 2. **Team Power:** Align your crew - sales, marketing, and operations. How do you make your mark and get your team on the same vibe? Let's chat! 🚀 https://hubs.ly/Q0292z6L0 #ClientExperience #StandOutVibes #TeamAlignment #Convergo