Sam Saifi 🪄’s Post

Here's how to fail miserably at email marketing ... People do business with people they Know, Like, and Trust. Here's how that translates into email marketing. Know = Stories Like = Provide Value Trust = Consistency Stories: 99% of content should start by pulling the reader in with a story. It doesn't have to be a story about you ... but it does have to be a story you are telling. "Open loops" are a very simple way to capture interest early (used in the movies ALL THE TIME. You know ... the record scratch "So there I was ...") The reader instinctively wants to "close the loop" ... to see how the story ends. Providing Value: This CAN BE practical (tips, tricks, etc) ... but in my experience is overdone, and does little to differentiate from competition (particularly with the arrival of ChatGPT). Additionally ... most businesses run out of ideas quickly and have difficulty remaining consistent in the long term. The greatest value you can provide to another person is "to elevate the way they view themselves ... and what they're capable of". Typically I'll do this in the copy by connecting a universal "take away", revelation, or insight from the story to life ... then invite the reader to consider where it applies for them (in what part of their life ... health, wealth, relationships) When your content inspires a revelation, epiphany or a new perspective in the reader ... it's extremely valuable. For them -> "Eye-opening" moments lead to progress For you -> The reader's perception of your value increases Your positioning shifts from "salesman" to "mentor". Trust: Showing up consistently (Minimum 2x week). Forever. Yes. Keeping your list engaged (and perceiving you as valuable) is a lot of work, but keep in mind that it's ONLY the engaged portion of your list that you have any chance to monetize. If you have 50,000 contacts, and 45,000 of them are not engaged ... you have 5,000 contacts. Time, and money is well spent on retaining engagement. Do you know who people don't do business with? People they ... Don't Know = No Stories Don't Like = Focused on Extracting Value (sell all the time) Don't Trust = Inconsistent #emailmarketing #email #emailmarketingtips #emaillist #emailmarketingstrategy #emaildeliverability #emailcopywriting

You know, in the world of email marketing, there's a question that often pops up – "Does my email deserve to be read by my audience?" It's a bit like asking if your story is worth telling. Imagine.. ..you're sitting down with your audience, and you've got something important to share. You want to make sure that what you're saying matters to them, that it's worth their precious time. Just think about your inbox. You've got a bunch of emails waiting for you, right? Now, think about what makes you open one and not the others. What grabs your attention and makes you say, "Hey, I want to know more about this"? Your audience is no different. They're sifting through their inbox, and they're making choices about what to read based on what looks interesting and valuable. So, the big question is, does your email measure up? Does it have that "grab and read me" factor? Here's where the real deal comes in.. ...the content you're sending, Is it something that answers a burning question your audience might have? Does it make their lives easier, better, or more exciting? Does it give them a reason to pause and pay attention? Think about it this way... Would you want to sit down and have a cup of coffee with your email? Would you be excited to share its contents in a face-to-face conversation? And here's the thing.. ..if your email doesn't meet these criteria, what can you do to make it better? How can you make it more relevant, more engaging, more "stop-them-in-their-tracks" awesome? These are the kinds of questions that separate the emails that get opened and read from the ones that get ignored. It's about putting yourself in your audience's shoes and asking.. "Would I want to read this?" So, my friend, next time you're crafting that email, take a moment to think about whether it's a message that truly deserves to be read. Because in the end, it's not just about sending an email – it's about starting a conversation worth having. Catch you later,

Product recalls happen. But how you handle them can make all the difference to your brand reputation. Email marketing is your secret weapon for navigating a recall smoothly and keeping customers on your side. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗵𝗲𝗿𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱: • 𝗙𝗮𝘀𝘁 𝗔𝗰𝘁𝗶𝗼𝗻: Time is critical in a recall. Email lets you reach affected customers instantly with details about the product, the issue, and what they need to do next. This quick response minimizes risk and shows you prioritize safety. • 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: No need to blast everyone. Use your customer data to send targeted emails only to those who purchased the recalled item. This precision ensures the right message reaches the right people, avoiding confusion. • 𝗦𝘁𝗮𝘆 𝗶𝗻 𝗧𝗼𝘂𝗰𝗵: The initial email is just the start. Use email for ongoing updates, answer FAQs, and offer solutions like replacements or refunds. Consistent communication keeps customers informed and reassured. • 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗼𝘂𝗰𝗵 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: A generic email during a stressful situation doesn't cut it. Personalized emails with customer names and specific purchase details show you care about each customer and are committed to fixing the problem. • 𝗚𝗲𝘁 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Include surveys or feedback forms in your emails. Customer insights about their recall experience help you improve future recall processes and build stronger relationships. • 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗠𝗮𝗱𝗲 𝗘𝗮𝘀𝘆: Email records provide a clear audit trail for regulators. Many email marketing platforms offer tracking and reporting features, making it simple to document and review all recall communication. • 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝗬𝗼𝘂𝗿 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: Transparency and proactive communication are key. Effective email marketing ensures customers see you're handling the situation responsibly, minimizing potential damage to your brand image. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗮 𝗿𝗲𝗰𝗮𝗹𝗹 𝗶𝗻𝘁𝗼 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀? I offer guidance and support to craft winning email marketing strategies. Let's chat!

Here Email marketing meets Valentine's Magic! There are surprising parallels between creating the perfect email campaigns and a memorable Valentine's Day! ❤️ ❤️ Let's unveil! Strategic communication in emails and love gestures on Valentine's Day intertwine for lasting connections! Here's the explanation! - A thoughtful present with a custom card is a gesture of personalization. In email marketing, personalized content increases engagement and emotional connection! 🗒 - A well-timed gift on Valentine's Day creates a lasting impression and a loving memory. In Email marketing, sending emails at optimal times increases the chance of better open rates. (Right?) ⌚ - Adding a handwritten note with a bouquet is always a good idea and creative approach. The same goes with the subject lines, personal and emotional touch in subject lines gives attention to your emails. 💐 - Valentine; 's Day is a long-term commitment between partners. Email marketing ensures customer retention through nurturing connections, continued satisfaction, and loyalty. 🤝 -It's always ideal to know your partner's prefrences in every matter of life. Segmentation in email marketing is treated the same way- sending preference-based content and messages is ideal to win this game. 🙋♀️ - The enthusiasm on Valentine's Day tells a lot about the partner's interest and affection. In email marketing, metrics like open rate, and CTR show if the audience likes you or not! 👋 -Email marketers always respect the opt-in preference that ensures privacy and consent. In relationships, both partners ensure they are on the same page regarding the expression of love and at which pace the relationship should progress. (Do you agree?) 💌 - Unanticipated gestures in love make the relationship on fire and it does not fade away. Same in emails, people love unexpected discounts, surprises free deliveries, or even gift cards. People love unexpected gifts! (believe me!) 😯 Are you going to send a heartfelt+handwritten note to your loved one? P.S. A well-timed message can make someone's day! Follow for more! 👉 Sidra Husnain

Email Marketing: 17 Extremely Actionable Tips 1. Segment Your List: Send relevant emails! Like giving pet product discounts to pet lovers. 2. A/B Test: Try different subjects and see what grabs your attention. "Exclusive Offer" vs "Special Gift" – which one wins? 3. Mobile-Friendly: Make sure emails look good on phones, not just computers! 4. Get Personal: Say "Hi [Name]," not "Dear Subscriber." 5. Triggered Emails: Remind folks of forgotten carts. It's like saying, "Did you drop this?" 6. Stay Regular: If you're a Monday emailer, stick to Mondays. 7. Use Cool Pictures: A picture is worth a thousand words, especially in sales! 8. Avoid Spam Words: Say "Enjoy our offer," not "Get free stuff!" 9. Clear CTAs: Make it obvious what you want readers to do next. 10. Watch Your Stats: See what's working and what's not. 11. Make Sharing Easy: Let your content be forward-worthy! 12. Keep It Short: Get to the point quickly. 13. Clean Your List: Only chat with those who want to hear from you. 14. Show Off Reviews: Let others brag about you. 15. Always Give Value: Every email should feel like a gift. 16. Easy Opt-Out: Don’t trap anyone. Let them leave if they wish. 17. Follow the Rules: Stay updated with email laws and always respect privacy. Nail your email marketing by keeping it simple, relevant, and engaging. It's about making a genuine connection, not just sending emails.

Your email marketing is the key to building community. 🔑 This is something I learnt recently when listening to the Behaviour Science for Brands podcast and it’s made me rethink the way I look at email marketing. The podcast episode was all about the Chipotle Doppelgänger campaign from March 2023. A campaign that showcased the true power of personalised engagement. Here’s how they did it: 💡 By tapping into their vast transactional data, Chipotle identified instances where two customers ordered the exact same customised meal within minutes of each other at different locations nationwide. 💡 They then sent these customers a fascinating email highlighting this 'strange serendipity,' showcasing that no matter how unique they think their order is, there's someone out there with an identical taste. Here’s why I love it: 🌯 The genius of the campaign lies in its simplicity and personalisation. The email contained no personally identifiable information, only the time, date, location, and customised ingredients of the matching orders. 🌯 To qualify as a 'Doppelgänger match,' orders had to share at least eight menu customisations, ensuring a truly remarkable coincidence. 🌯 By using the pride customers take in their unique Chipotle orders, this campaign not only engaged loyalty members but also created a sense of community and connection among Chipotle lovers. 🌯 It was viral-worthy. Thanks to Chipotle’s core customers being Gen-Z to millennials, customers went straight to TikTok to share their doppelgänger emails with the greenscreen background. This boosted campaign awareness and was a nice piece of free advertising. The campaign was a testament to the power of data-driven personalisation and creativity in email marketing can help build your brand community. I’d love to try something similar to this with the brands I work with at Brand Hackers! What do you think?

Let's talk about the three rules of email marketing. The first one is the most important. It's really simple: Don't lie. Don't say something happened to you if it didn't. Don't say the sale is only for this week if it's been going on for the past 3 years and will continue forever. Don't say the webinar is live if it's recorded. Don't say that you "accidentally" sent this email to the whole list when you meant it to go to one person. Do you like being lied to? Do you trust people who lie to you? Do you want to hang out with people who lie to you? Do you want to give your time or money to people who lie to you? Why would you want to be that person? Next up: Don't send an email you wouldn't be happy to receive. Don't send an email about a discounted offer to someone who already paid full price. Don't send an email that's all about you and how great you are (unless you're sending it to your mom). Don't send an email that isn't actually FOR the person reading it. Would YOU want to get this email? How would it make you feel? Finally: Don't send an email you'd be embarrassed to show people in your real life. If you're following the first two rules, this one should be pretty easy. Just use it as a quick gut check — if your friends, family, and neighbors saw this email on the front page of a major newspaper with your name on it, would they be bragging that they know you, or would they be trying to get a payout from 60 Minutes to tell all your secrets?

We’ve helped our clients generate 10M+ through email marketing. It's all about having a solid system in place. I probably shouldn’t be sharing this but… Here’s our exact process for you to use ⬇️ Building a Strong Foundation: → Failing brands are winging it… don’t leave anything chance. A systemised approach = scalability and impact. Keep trying new things! Mix up your email content to keep it fresh and engaging. This is how you will grow fast. Email Engagement: → Create emails that people actually want to read. Make them shareable and relatable. Encourage replies and feedback to spark conversations. Keep it real. Make your emails feel like a friendly chat, not a sales pitch. Personalisation and Localisation: → Tailor your emails to fit your audience's vibe. Get personal. Make it easy. → Use smart tools to send the right message to the right person at the right time. Building a Community-Centric Strategy: → Make them feel like part of the crew. Keep the convo going beyond the sale. Be there when they need you. Quick, friendly customer service goes a long way. Spread the love. Give them reasons to refer you to their friends. Prioritising Retention over Acquisition: → Don't just chase new customers – keep the ones you've got happy. This is where the bigger profits come in as you scale. Reward loyalty and make them feel special. Keep an eye on the numbers. Measure what matters to make sure you're on track. Save this post to put our email marketing tips into action. Ready to start scaling your brand? Follow me Abi Richards, and send me a DM, let’s talk.

We’ve helped our clients generate 10M+ through email marketing. It's all about having a solid system in place. I probably shouldn’t be sharing this but… Here’s our exact process for you to use ⬇️ Building a Strong Foundation: → Failing brands are winging it… don’t leave anything chance. A systemised approach = scalability and impact. Keep trying new things! Mix up your email content to keep it fresh and engaging. This is how you will grow fast. Email Engagement: → Create emails that people actually want to read. Make them shareable and relatable. Encourage replies and feedback to spark conversations. Keep it real. Make your emails feel like a friendly chat, not a sales pitch. Personalisation and Localisation: → Tailor your emails to fit your audience's vibe. Get personal. Make it easy. → Use smart tools to send the right message to the right person at the right time. Building a Community-Centric Strategy: → Make them feel like part of the crew. Keep the convo going beyond the sale. Be there when they need you. Quick, friendly customer service goes a long way. Spread the love. Give them reasons to refer you to their friends. Prioritising Retention over Acquisition: → Don't just chase new customers – keep the ones you've got happy. This is where the bigger profits come in as you scale. Reward loyalty and make them feel special. Keep an eye on the numbers. Measure what matters to make sure you're on track. Save this post to put our email marketing tips into action. Ready to start scaling your brand? Follow me, Jack oldham, and send me a DM, let’s talk.

The Power of One Big Idea in Email Marketing In today's information-saturated world, subscriber inboxes are overflowing. As email marketers, we often fall prey to the misconception that cramming as much information as possible into each message is the key to success. However, this approach often backfires, leading to overwhelmed and disengaged audiences. Here's a powerful strategy to cut through the noise and boost your email marketing effectiveness: The Rule of One. This means focusing each email on a single, compelling message that provides value to your audience. 1. Clarity over Clutter: Subscribers are bombarded with information daily. Dense emails full of multiple ideas are more likely to be ignored or deleted. 2. Laser-Focused Messaging: A single, clear message allows you to tailor your content for maximum impact. It helps ensure your call to action is crystal clear. 3. Increased Engagement: By keeping your emails concise and focused, you make them easier to digest and respond to. This leads to higher open rates, click-through rates, and overall engagement. Here's how you can implement it: - Identify your audience's needs. What are their specific pain points? How can you address them in a single email? - Craft a compelling headline that reflects your central idea. - Structure your email for easy reading. Use bullet points, subheadings, and visuals to break up text. - End with a clear call to action. What do you want your readers to do after reading your email?