Samantha Billingham’s Post

Roblox is child’s play, right? Far from it. While many view Roblox as simple entertainment for kids, they miss its robust capabilities for brand experiences. In reality, Roblox is a powerful platform for creating custom, engaging brand narratives. • Develop unique brand games • Tap into a diverse audience • Create memorable interactions • Track engagement analytics • Innovate continuously Roblox isn’t just play; it’s a serious business tool. Are you leveraging it? Interested in building interactive brand experiences in Roblox?  Reach out to me for more insights #gamedev #metaverse #roblox #gaming #gamedevelopment.

"Content is king, platforms are just tools." This statement undervalues the strategic use of platforms in content delivery. In reality, the choice of platform is crucial in how content is perceived and engaged with by audiences. • Match content with the right platform • Utilize platform strengths • Adapt content to platform dynamics • Engage audiences where they are • Track and optimize performance This question is becoming increasingly important in gaming, as brands try and determine if they should invest in Roblox, Fortnite, or Minecraft. #gamedev #metaverse #roblox #gaming #gamedevelopment

📺 Solving Roblox’s Immersive Ads Problem At Roblox Investor Day late last year, Roblox CFO Michael Guthrie shared details of the platform’s plans to grow its advertising business. 80% of engagement on Roblox today is from non-paying users, so it’s not surprising to see Roblox turning to advertising as a growth lever. It is following in the footsteps of mobile games, where in-game ads have been estimated by Eric Seufert and data.ai to be about one-half of global mobile games revenue. Rewarded video ads is an important step for Roblox, but is it enough to become 50% of Roblox’s revenue? We can look to mobile games for answers here. Read more here: https://lnkd.in/ebD43CQJ Thank you, David Taylor, for writing! And a special thanks to Nefta for making this issue of Digest possible! #roblox #ugc #monetization #gamingnews #gamesindustry

Did you know, that Roblox is so sticky, that the players who play it never leave? That's why its audience is aging up! 🤯 It has over 77 million daily active users, and over 54% of them are over 13! This makes it the perfect opportunity for brands to plant a seed with younger audiences and build brand loyalty over time. #roblox #marketing #immersion #digitalmarketing #metaverse #gaming #brands

Engaging Gen Z is a challenge.  They’re tech-savvy, selective, and immune to traditional ads.  Brands must explore innovative platforms to connect authentically with this generation.  Roblox is a virtual universe with 200M+ monthly users, reshaping how teens interact online. Roblox is more than a gaming platform. It’s a creative hub. Users design games, experiences, and avatars, fostering creativity and ownership. This immersive environment is a goldmine for brands seeking deeper engagement. Innovation is key. Brands that adapt to new platforms like Roblox can unlock the power of the gaming creator economy. #Roblox #GenZMarketing #TheFutureIsGaming #VirtualWorlds #BrandEngagement

✅ Gaming platforms are the new upcoming trend in social media. 🤔 But what if we told you that we've identified a new emerging trend in brand building and marketing, enabling interaction with clients on an even higher level? 💎 Merging real products with their digital counterparts through NFT/NFC technology, integrated with the gaming platforms. 🤝 Discover our technology and the possibilities it unlocks; let's talk!

Building a Fortnite map experience is becoming a commodity — it’s a good thing that the barrier to entry is lowering. However, as the supply of maps increase, it becomes more difficult to be discovered and drive players. Creating content and marketing messaging that ACTUALLY resonates with an audience and community of gamers will be more trusted and action oriented when delivered through the NIL and personality of the creators themselves. Three quick bullet points to takeaway: 🔹 Your brand is secondary — gamers want fun games to play with their friends. Be as non-disruptive and non-advertisement as possible. 🔹 Reward for playing + reward for winning + reward for sharing. 🔹 Creators hold communities which are you customers — add value to them. Period. #fortnite #UEFN #gaming #metaverse #marketing

"Question: What makes Roblox different from other popular platforms that brands care about like TikTok or YouTube? Answer: #Immersion Players who spend an average of 2.4 hours per day on #Roblox are truly #immersed in the experience. Here's what brands need to know when creating immersive experiences: 1️⃣ #Gameplay Fusion: Seamlessly integrate your brand into Roblox experiences. Let players interact with your products, characters, and storylines, making them a natural part of the #gaming world. 2️⃣ Engaging #Storytelling: Craft narratives that resonate with Roblox users. Your brand should becomes part of players' virtual adventures, enhancing engagement. 3️⃣ Interactive Engagement: Create challenges, quests, or events related to your brand. Gamify your marketing to keep players coming back for more." Stephen Dypiangco, MFA, Metaverse Marcom provide important information about the #virtualeconomy and brand activations in the #virtual world through Roblox use cases. #web3 #marketing #web3marketing #brand #metaverse https://lnkd.in/dnPXZAXe

What’s behind the growth in UGC Gaming over the past 2 years? It isn’t just because more people are playing games - it's being fuelled by a strong player, creator, advertiser flywheel. Players attracts creators, creators attracts advertisers, advertisers spend money, money attracts more creators, which brings more content and so on… #roblox have been building their flywheel successfully for 15+ years, and now have over 300 million monthly active users. #fortnite already have millions of players, and are accelerating their flywheel by investing heavily in creator payouts, bringing more creators to their platform. #Zepetto has a very different audience, and a different experience, which is helping to get their flywheel spinning. So who will come out on top? Roblox, Fortnite, Zepetto….or one of the alternative, emerging platforms. It comes down to who has the credibility (and budget) to get that flywheel turning fastest. What do you think? Is #metahorizons going to out-spend these platforms and dominate by 2026? Follow for more UGC Gaming insights!