Sarah Sluis’ Post

Very excited to announce that Victoria McNally is joining AdExchanger as an Associate Editor covering all things ad tech, including emerging AI ad tech. When she told me she had written for one of the toughest audiences out there, detail-oriented, highly opinionated comic book nerds, I knew she would be able to do justice to the complex world of ad tech, and spar with the best of us. Welcome Victoria!

When I originally wrote about Google Chrome planning to remove cookies in January 2020, I could never have imagined reading this follow-up article in April 2024. https://lnkd.in/gdhJMvsn

Last week was both an ad tech reunion and about charting new ground into connected TV. I saw faces I've known for years, and people I've just started to work with in recent months. When worlds converge, good things happen. Here's to TV + ad tech, and to the inaugural CTV Connect!

Combine bid duplication with traffic shaping, and misplaced incentives all around, and you have the current state of programmatic, where there is tons of duplicate inventory out there but yet buyers can't scale on anything "niche." How would you start to solve this problem?https://lnkd.in/gfCS_JtP

Mistakes were made. Excellent enterprise reporting here on VideoAmp's recent layoffs + leadership changes from Alyssa Boyle, which also begs the question - can an ad tech business ever sell a "neutral" product and also do activation?

So excited to build the AdExchanger team!

It was a pleasurable challenge to edit this behemoth of a feature - with signature reporting from James Hercher. Must read for those tracking Google!

Me next week! Really excited to see 1,200 of my closest AdExchanger friends at Programmatic IO on Monday & Tuesday.

Give us your most clever take on the cookie crisis! #adexchanger