Scopely’s Post

Marketing Leadership can take many different forms. When it comes to setting an inspiring direction and unleashing the imagination of a cross agency collective against it, we’ve rarely seen anyone do it better. Thanks Charl Bassil for sharing your magic.

At G, we're all about making growth Visible. But we know that in the end, it takes amazing business leadership to make growth happen. Introducing our Growth Makers Series. Over the next few weeks, we'll be shining a spotlight on some of the most inspiring Growth Makers we know, from visionary client marketers, and dynamic agency leaders to ground-breaking tech pioneers who are all pushing boundaries. We kick off the series talking with Charl Bassil, Chief Brand Officer at the BBC, formerly Global VP of Marketing at ABSOLUT VODKA. Stay tuned for insights into the minds of….the Growth Makers 🧠😎 #GrowthMakers #MakeGrowthVisible #GrowthStories

Join KLE team members, Anita Stubenrauch, the author behind Apple's Credo and Craig Provost, expert design thinker /facilitator & lead designer of the original Procter & Gamble Gillette Fusion Razor to 𝗺𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆. Connect with other CEOs on Visionary Leadership and leave with the knowledge to redefine the way you approach organizational vision and strategy. Event registration details coming soon! #leadership #uncertainty #vision #strategy

A leadership lesson from the Super Bowl It wasn’t a moment Travis Kelce is likely proud of. That said, it’s clear that the Chiefs with Andy Reid leading the team have a culture built on trust. Andy knew Travis had the right intentions, regardless of the poor delivery Travis knows it’s safe to provide feedback to Andy. It could have been delivered in the moment in a more positive light, however, given the moment, it wasn’t and Andy showed great poise by not overreacting. I’ve seen a lot of “If that was me, he would be on the bench” comments. If Andy didn’t trust Travis, that’s probably what would’ve happened. Instead, they moved on quickly with no lingering attitude issues and ultimately won the game…together. You can’t find a winning culture in sports or business that doesn’t contain conflict. The outcome of conflict is determined by the level of trust on the team. The Chiefs trust each other Can you say the same about your team? #leadership

🚀 🚀🚀 LEADERSHIP MATTERS: First things, first congrats to Dan Campbell and the Detroit Lions for ending a 32 year playoff losing streak. Now leadership in sports and business are not all that different. Most strong leaders go out of their way to surround themselves with people who are capable of elevating there company. Strong leaders are not looking for people to say yes, they are looking for people who are not afraid to say no and explain why. Ultimately, the recent success of the Lions starts with Brad Holmes, the GM of the Lions. Holmes, who along with Campbell have made major adjustments to their roaster, strategy and their style of play in the last 3 years. Like many strong business leaders, they adjusted their plans based on facts and analytics. At the end of the day, sports requires some luck, but creating luck starts with putting in the work, which is certainly something strong leaders have in common in business and in sports. 💪✨ #leadership #b2b #marketingleadership Front Office Sports The Backwards Hat CMO Pod: Listen now on: 🎧 Apple: https://lnkd.in/gtXsKgz6 🎧 Spotify: https://lnkd.in/g_k4yyaB Learn more: https://www.stealth.ltd/

Simple & Concise Highlights Mediocre people don't like high achievers. High achievers don't like mediocre people. Maintain high standards. Get the right guys on the bus in the right seats & get the wrong guys off the bus. Do your job! 'Great spirits have always encountered violent opposition from mediocre minds' #excellence #highperformingteams

In the aftermath of the recent matchup between the Detroit Lions and the San Francisco 49ers, Lions coach Dan Campbell faced criticism for his decisions, highlighting the delicate balance leaders must strike. He is getting torched across social media platforms. While Campbell's bold approach earned accolades during the regular season, the playoffs revealed the importance of a more measured and experienced strategy. Leadership isn't just about imposing your will, especially when the well-being of many relies on your decisions. The game showcased that leaders, even those known for their daring moves, need to consider the bigger picture. In life and business, this means making choices based on facts and past experiences rather than relying solely on gut instincts. Experience plays a crucial role in leadership. Campbell's lack of experience in high-stakes situations became evident during the playoffs. Leaders must draw from their past encounters to navigate challenges wisely, understanding that the stakes are higher when so much is at risk. In life, as in football, imposing your will without considering the broader context can lead to setbacks. Leadership demands a blend of boldness and wisdom, where decisions are made not just for the present moment but with a mindful eye on the future. To quote an adage: "Experience is a valuable teacher. It allows us to learn from the past and shape a better future." In leadership, embracing the lessons of experience ensures that decisions are not only bold but also grounded in the wisdom gained through navigating the complexities of the journey. What do you think?

Want free expert insights to level up in your industry? Tune into quarterly calls from the public giants in your industry, you can gain insights into their strategies and apply them to your own business. For myself I learned that vertical integration is key to competing with industry giants like McDonald's, Costco, and Facebook. These companies leverage their structures to stay ahead. During the pandemic, I learned from Domino’s and Chipotle about the shift to digital ordering and developed an app that significantly boosted my business and saved me during a very uncertain time. How do you stay informed and adapt in your industry? #BusinessStrategy #Leadership #VerticalIntegration #MarketInsights #Innovation

Marketers who learn Finance are the ones who are able to best advance their careers and move into leadership, according to Sujoy Chandra, Exec Director of Marketing at JPMorgan Chase. Link to full episode here: https://lnkd.in/gf5kxYs7

There are clear and quick wins to be made by companies hiring fractional CMOs 🏅 Thanks to the nature of their work, they’ve been exposed to a greater number of businesses and therefore business issues – experiences they can readily draw on to solve problems and drive growth. Could brands be relying on fractional CMOs and suffering from an imbalance of short-term tactics versus long-term strategy? Find out more in the latest issue of Catalyst: https://bit.ly/3w6ihoi #MyCatalyst #CMO #Leadership