Scott Barbarino’s Post

Love this Bryce Hoffman . Learning and applying Red Team Thinking methods and tools has been state-changing. While few individual faulty plans are as consequential as 9/11, the collective costs of the milions of “everyday” weak plans are even more harmful. I only wish I had these tools decades ago and can’t wait to dig into Red Team Group Facilitation! #RedTeamThinkingRocks #AppliedCriticalThinking #ThinkingLeaders #RedTeamThinking #StrategicPlanningThatWorks #CriticalThinkingBeyondTheCSuite #Leadership

In a city brimming with popular things to see and do, discovering something unique can be challenging. In my latest blog post, I’m sharing five ways to explore a lesser-known side of NYC. I hope you enjoy these as much as I do 🤍 “5 Ways to Experience a Lesser-Known New York City That Will Amaze You”: https://lnkd.in/ekzPWdNe

Course: Strategy for Creatives* *Because the most creative act is Strategy. Session 26: "What did you expect?" Client: Empire State Tourism ("I Love NY" campaign) Business Problem: Time- and budget-pressed customers ''want to do something different" and ''want that experience to be something memorable"...even if they have only three, four or five days and $500 or $1,000 to spend in a tight economy. The famous "I Love NY" jingle only reinforced the tradition of promoting The City (Broadway, etc). Not the nine other tourist-dollar starved regions of the State boasting extraordinary experiences. Empathy Insight: If we could tell people just in the NY area* alone you can do it in New York STATE, it opens up a whole new world of convenience and affordability a car drive away. *NY, NJ, CT, PA: 20 million people, not counting media buys in Eastern Canada. Strategy: Not the City, the State. (Stay Close, Feel a World Away.) Creative: Replace iconic I Love New York music with the musical complement to the visual sensation of a faraway place. Example: wineries, white water rapids and cruising down canals -- like being in France, the American West and Venice, Italy. Then set up the reveal l with the spoken phrase: "What did you expect...This is New York!'' End with familiar four notes of ''I Love NY'' jingle. #creative #strategy #marketing SEE VIDEO

If you are concerned about the needs and care of a loved one here is a resource to get solutions. Consider putting this event on your calendar

35 Best Things to Do in New York City

Bucket list to travel here

Have you read the fantastic Toronto Life Magazine retrospective on 888 Dupont? For decades it was a haven for artists & creatives. It was recently torn down - and with it went a major creative hub in Toronto. With this space gone, affordable commercial space for artists and creatives has become even harder to find in Toronto. This is just one of the story's that keeps us advocating for #commercialrent reform at commercialrent.ca. Artist Jen Pilles has a great quote in the article: "Right now, it’s more important than ever for artists to have affordable working space in the city... There are a lot of smaller organizations and galleries trying to make space for artists, but the commercial leases in Toronto are becoming unaffordable for everyone. Artscape is struggling, and CSI has said that it will have to sell one of its buildings. It is becoming harder and harder to secure affordable commercial leases in Toronto, and as a result, we risk becoming a city without artists.” Read the full retrospective: https://lnkd.in/ghC6b3Fb

Thinking of eloping in New York City? This ultimate guide tells you everything you should know, from the best locations, to costs, to permits. https://lttr.ai/AGmiU

Attended the Placeman premiere in Brisbane a few weeks back. The insightful discussion delved into the crucial concept of designing for people, not just cars or commerce. It underscored how solutions initially purely intended for human benefit can inadvertently give rise to a new challenge - the absence of human-centric spaces. Here are some impactful thoughts from the panelists and from the movie that has stuck with me - Consider the "loveability" of a place in tandem with its liveability. - If architecture is like music, placemaking could be compared to an improv street performance. - Spaces should be able to encourage spontaneous activities rather than merely catering to a curated set of planned events. - The concept of "The Power of 10" involves establishing ten distinct areas within an urban space, each designed for a unique set of ten activities. - Address issues creatively; swap out problems with solutions, like replacing drug use areas with coffee and ice cream spots. Kudos to the organizers of the event, the insightful panelists and engaging guests for making it a memorable discussion! #placemaking #urbandesign #urbanism

If you know New York City, you know there’s one thing about it that always stays the same - it is constantly changing. Old buildings come down and new ones climb out of holes in the ground. Waves of people come and go, even the ways we get around expand and contract. But through all this transformation, Mister Softee’s jingle somehow permanently marks the start of summer and a Nathan’s hot dog in Coney Island is only ever a subway ride away. Superbien hasn’t just called New York home for 5 years, we called Tom Scalabre captain of our ship till summer 2023. And since then, just like this miraculous place, Superbien New York has sailed into a new era of its own - informed by the past but reimagined for the future. We continue to embody the ingenuity and savvy that are central to the Superbien DNA but we are developing and expanding upon the practices that Superbien always upholds. Our female-led team is already bringing gusto, grit and grace to every project we take on, every pitch we present, and every day we step out into this ever-changing city with curiosity and eagerness. So eager in fact that the draw of the Hamptons, the Catskills or even a Brooklyn rooftop is no match for our desire to craft new, exciting work with you. Yes, you! We are ready, willing and able in these summer months to take new meetings, novel RFPs and projects big and small. But most importantly, we are ready to keep doing what Superbien has always done best - ignite engagement one frame at a time. So here’s to change, to New York and to the future - Superbien will meet you there. #creativestudio #newyorkcity #summer #newbeginnings #superbien