Scott Logic’s Post

In my role specializing in influencer + and consumer insights tech, I meet so many clients who are making crucial business decisions based on a hunch, a few internal spreadsheets they've used for years, and hours of tedious legwork farmed from junior employees. They're a little nervous about change - "hasn't this worked for the last few years?" - and not sure they need to update their workflow. If I had a microphone, here's what I wish I could tell every brand: In the digital space, there are only two directions: forwards, and backwards. Digital tools and tech advancing at the fastest pace in human history mean there is no status quo for entrenched brands to cling to. "This is how we've always done it" doesn't work in today's digital landscape -- not for a quarter, not for a year. If you're not using data to make calculated next steps, especially within the social ecosystem - your competitors certainly are. A Tiktok trend or PR crisis can bubble and rise within a 24 hour timeframe - can your team? More importantly, can your closest competition? For every agency or brand that's still focused on doing this the old-fashioned way, making six- and five-figure business decisions and campaign forecasts based on incomplete, surface level like follower count and Instagram likes: you might have better luck with the ouiji board. For those who refuse to let the tide of technology sweep them away, there's Meltwater.

I’m excited to share the launch of our new brand campaign!!! This campaign spotlights the need for today’s PR, Marketing, and Research teams to act on data. Because when you don’t, you’re leaving your impact up to guesswork. And we all know - Guesswork Doesn’t Work! #Consumerinsights #Audienceinsights #Sentiment #Keywords #Benchmarking #CompetitorBenchmarking #YTDMediaAnalysisReport #MediaIntelligence #Marketing #Strategy #DigitalStrategy #trackyourinsights #Mediamentions #al

Guesswork Doesn’t Work. I’m excited to share the launch of Meltwater's new brand campaign! This digital-first campaign spotlights the need for today’s PR, Marketing and Research teams to act on data. Because when you don’t, you’re leaving your impact up to guesswork. And we all know - Guesswork Doesn’t Work. We know that when businesses don’t base their strategies off sound data and analysis, the outcome is not ideal. But with Meltwater, these same companies can unlock the insights they need to act on, giving them the competitive edge to win! What's your thoughts on the new brand video? #ai #sociallistening #monitoring #brand #brandvideo #brandcampaign #social

Here are 15 things you'll learn if you stay in business for long enough at a decently-high level:

Guesswork doesn’t work. Today’s businesses need to be insight-driven to stay ahead. If they aren’t using data to inform strategy, they are leaving valuable insights on the table and leaving the door open for their competitors. And that’s where Meltwater comes in. I’m excited to share the launch of our new brand campaign that takes a humorous approach to the “guesswork” that’s all too common when teams don’t have the right tools to make sense of the data that’s available to them. Check it out here:

👉 Trusting your gut is natural, but today - combining intuition with solid data can turn good decisions into great ones. Meltwater's latest insights remind us of the power behind data-driven decision-making... #Meltwater #ConsumerIntelligence #DataDriven

Guesswork Doesn't Work! As a VP of Marketing, I find it incredibly frustrating when I see teams still relying on separate reporting tools or, worse, making decisions based on guesswork. In my experience, managing a team that operates in silos or lacks a data-driven mindset can be incredibly frustrating. It consumes valuable time and creates unnecessary complexity. When crucial decisions are on the line, there's no room for uncertainty or inefficiency. With Guesswork Doesn't Work, Meltwater is shedding light on the challenges faced by marketing leaders like myself. It's time to say goodbye to the days of trusting our gut for important decisions, and hello to a future where every decision is backed by solid insights. Bringing Guesswork Doesn't Work to life wouldn't have been possible without my AMAZING team and the support of Alexandra Saab Bjertnæs! 🤩 Thank you so much, Daniella Sampson, TJ Kiely, Nick Acosta, John Wang, Vincent N., Sarah Mai Stokholm, Emily Cheung, Ellen Kirkpatrick, Kelly Costello, Perri Robinson and everyone at 1000heads (Mark Lloyd, Robert Upton and team). 🌟 Learn more: https://bit.ly/3PYH1G1 #GuessworkDoesntWork #DataDrivenMarketing #MarketingLeadership

Is your organization insight-driven? Meltwater’s AI-powered suite of solutions takes the guesswork out of creating strategies for your business by making data accessible. We process over a billion pieces of information each day and transform it into actionable insights that drive informed decision-making. Our technology breaks down technical barriers so that your entire team can confidently uncover the insights they need to inform strategy. Our new brand campaign highlights just how awry things can go when you don’t have a partner like Meltwater, and leave your business strategy up to guesswork. Watch it below:

From my early days in marketing to now, one thing remains crystal clear: data-driven insights are game-changers. Whether it's decoding your audience, evaluating campaign impact, or outsmarting competitors, Meltwater illuminates the path forward. No more stumbling in the dark—let's shine a light on your success together. 💡

Should become a TV series I reckon...