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By leveraging core marketing psychology principles, businesses can significantly enhance the effectiveness of their advertising efforts.

In reviewing the content I’d written previously about how to grow ad agencies, what struck me is how applicable it is not only to today, but to management consulting firms. You could swap out the term agency for consultancy and each of the 10 principles here still apply (especially # 5, 9, and 10).   After an early career as an advertising client for consumer products manufacturers and a retailer, I followed my boss to work at the largest ad agency in the U.S. for four years, and my last four were spent at a global management consulting firm.   The last two might strike you as a study in opposites. The agency world is right-brain dominant, with commercial artists who ply their trade with images and words. The consulting world is left-brain dominant, where numeric analysis and business strategy are the coins of the realm. There's some overlap in the field of marketing / media analytics.   But professional services firms of all stripes sell expertise (and time, though the excellent ones price their services in terms of value generated, irrespective of the time it takes them).   At this point my friends in advertising might issue a collective gasp to be lumped in with consultants. And my friends in consulting might be asking quizzically: So I should hire a consultant to help better position and "advertise" my consulting firm? Well, they're the ones who often need it most, as the analytical skills that make one a top management consultant don’t naturally line up with those required to grow revenue. Go to the websites of even the top 5 ad agencies and consulting firms, and you'll see a lot of overlapping terms, with precious little differentiation. That's fixable. https://lnkd.in/exNVxeG8 #consulting #agency #digitalmarketing #revenuegrowth

Tired of empty promises from marketing agencies? Here's a real success story: When Tuda came to us, they faced a unique set of challenges. Fast forward a year, and their revenue has skyrocketed by 350%! Here’s how we did it: → Honesty → Tailored Strategies → Continuous Optimisation Feedback: "We've been working with Real Return for over a year now and couldn't be happier with the results. The team were honest and open from the get-go and have managed to reduce my marketing spend while increasing our revenue." Why does this matter? Because it shows that with the right partnership, you can achieve real growth without all of the fluff. So, when you pick an agency, make sure you pick the right one... What's the biggest letdown you've faced with a marketing agency? Let's chat!↓

An essential must-read for anyone interested in how to make marketing and media work better. What you will find in this excellent piece by Alex Lawton is a blueprint and integrated antidote to the artificially created and perpetuated industry barriers to efficient and effective marketing: ➡ short-termism ➡ misaligned metrics ➡ fragmentation ➡ silos ➡ vested interest ➡ solution bias Time to break down those barriers and make different happen Re:Motive Media | LA PIPA IS LA PIPA 💡 GORDAN DOMLIJA | Koen Smeets | Dory Casas | Luke Westland | Jose Luis Quiros Garcia https://lnkd.in/e-5GCZcP

y leveraging core marketing psychology principles, businesses can significantly enhance the effectiveness of their advertising efforts.

Have you ever wondered how big businesses are distributing their marketing budgets this year? As the dynamics of the business world shift, so do the strategies of these resilient enterprises. Let's dive deep and unveil how they're spending their marketing dollars in 2024.

So many opinions on modern marketing and how to grow your business. Here are a few pointers and some references from the best. https://lnkd.in/eCNtmgeb

I once executed a bad marketing campaign (True Story) The theme was great, however, my execution was not spot on. Purely my mistake. Not big though- somewhere about 1.5 lakhs in financial terms. And I apologize. Oh damn, the management made me cry for the mistake. Every time I go to them with a new proposal, I am made to remember it. And after a while, I was so frustrated that I started coming up with proposals which are almost 4-5x the price I could get. Do you know why? Because I don't want to take the risk of failing. I was so scared that I would get treated the same way if I failed. And of course, most of the projects didn't see a larger impact. Well, at that time, I didn't think about that but once I was out of the company, I realized it. When you are in marketing, or any other department - mistakes are bound to happen. But the way how you can handle the same is more imp. This is the exact reason why so many legacy companies are bad at Social Media. Because they don't want to see mistakes. And big agencies are too afraid and always come up with proposals that can never be executed. Have you ever executed a campaign that failed? How was your manager's reaction? #marketing #socialmedia

“Too often agencies undermine themselves by responding myopically to the brief, rather than working back from the source. Ask yourself: what are the business outcomes the CEO is trying to achieve and how can I build a marketing strategy that will deliver on those in a measurable way?” Learn how to gain a competitive edge in pitching and planning in Tej Desai’s recent blog “Going Beyond the Media Agency Brief” here: https://lnkd.in/eJAg2w2n

Why Customers Feel Marketing Agencies Overcharge Them and How to Permanently Fix It Customers often feel that marketing agencies overcharge them for several reasons, and addressing these concerns can help improve the perception of marketing agencies. While not all marketing agencies engage in these practices, there are many factors contributing to this perception. https://lnkd.in/g75UQuDj #businessinsights #marketingcosts #agency #ethics #transparency #services #streamline #agency #integrity #marketingscams #businessgoals #research #investment #partnership TYCOONSTORY Semrush Projector