Sendoso’s Post

What do you get when you bring Sarah McConnell, VP of Demand Generation at Qualified, and Alura Hencely-Roe, Senior Manager of ABX at 6sense, together? A can't miss webinar that dives deep into understanding and leveraging account signals that are crucial for driving successful account-based marketing (ABM) strategies. During this webinar, you'll learn about: ⭐️ Identifying and Interpreting Marketing Account Signals: Understand various types, sources, and methods to distinguish valuable signals from noise. ⭐️ Predictive Analytics in Account-Based Marketing: Explore how predictive models can anticipate customer needs and identify high-value accounts. ⭐️ Turning Signals into Actionable Insights: Learn to analyze and interpret data to create targeted marketing strategies. ⭐️ Personalizing Marketing Outreach: Craft personalized messages and campaigns using account signals to enhance engagement and conversion. ⭐️ Real-Time Engagement Tools and Techniques: Master the latest technologies and platforms for timely and relevant interactions. ⭐️ Measuring ROI and Revenue Impact: Track performance with key metrics and analytics tools to optimize strategies continuously. Sign up to join us on July 10th here: bit.ly/4blytAO #ABM #Marketing #webinar

'After making the switch to ABM, many companies struggle to reap the rewards. We know that lead-based marketing doesn't surface the best leads, yet nearly 60% of account-driven organisations are still most focused on generating leads (MQLs or SQLs) despite the role an ABM strategy plays in their marketing mix' - Latané Conant (she/her) Really looking forward to listening to you talk tomorrow at the 6sense #Insight event, along with everyone else. #gamechanger #abm #mqlsaredead

ABM needs Allbound... ABM has been lost for a long time. And it rarely works for many!!! Mainly due to the fact that many marketers are still measured on MQLs. If you do this, ABM will struggle to find a place in your organization... If you want to fix it, it requires a new GTM motion. I call it Allbound. The focus is all on revenue. It's like ABM on steroids. But it actually works across the entire org. Want my full take on it? I'll share my POV on this today in my session at Metadata if you want to find out more. #demand2023 #allbound #abm

AIViralLeads Bundle https://lnkd.in/d_eQrMih - Elevate your marketing game with ease! 🌟 From lead capture to conversion, this bundle has you covered. Experience the thrill of exponential growth under the expert guidance of Oritsemisan Morrison. #MarketingStrategy #LeadGene...

Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

Are you leaving growth on the table? 🚀 Master the art of nurturing your database goldmine to unlock opportunities for cross-selling, upselling, and skyrocketing recurring revenue. 🚀 💡 What impact could strategic nurturing have on your business growth and revenue? Unleash the full potential of your data, from precision advertising with lookalike audiences to cross-selling and upselling. Witness the profound difference. Not sure where to start, contact me! #DataRevolution #BusinessGrowth #InsightsUnleashed

Activate Tour Palo Alto Attendees: Do you feel like you’re not getting the full revenue potential of your MarTech stack? Join Steven Aldrich, Co-CEO of Ragnarok, to delve into the strategies and capabilities that top Iterable customers use to generate incremental value for their business. We'll explore the dynamic landscape of MarTech, the real value of Customer Data Platforms (CDPs), and methods for measuring how much revenue your MarTech tools are generating for your business. Walk away with a treasure trove of ideas for maximizing Iterable's potential and a clear framework for assessing the value of your entire MarTech toolkit. Steven promises he won’t ramble (well, not too much anyway!) #Activate23

The Marketoonist strikes again! As your business grows, your MarTech stack grows with it, and it becomes difficult to keep it lean and simple. We’ve been there! And learned a thing or two along the way. That's precisely why we built DiGGrowth. It lets you simplify your MarTech stack and serve up those sweet insights to boost your marketing ROI - no extra layers needed! You've got to see it to believe it. Get a 1:1 demo today! https://lnkd.in/dhD3sc9u #datavisualization #marketingtech #marketingroi

New episode of The Marketing Tales 🎭 is here! 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 27 - "𝐖𝐡𝐞𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐚𝐢𝐥𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐜𝐨𝐦𝐩𝐚𝐬𝐬.." Here are 7 discussions you can't afford to miss before starting ABM - → ABM Goals - Why are we doing ABM? What do we want from it? → ABM Target - Who do we want to target with ABM? → Budget Planning - What resources can be allocated to ABM? → Team - Who will be on the ABM team from each department? → Strategy - How will we go about it? Which tools & processes will we use? → Timelines - When will the campaigns start and for how long will they run? → Analytics - Which KPIs & systems will we use to track progress and results? What else would you add? #b2bmarketing #accountbasedmarketing #gtmstrategy

New episode of The Marketing Tales 🎭 is here! 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 27 - "𝐖𝐡𝐞𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐚𝐢𝐥𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐜𝐨𝐦𝐩𝐚𝐬𝐬.." Here are 7 discussions you can't afford to miss before starting ABM - → ABM Goals - Why are we doing ABM? What do we want from it? → ABM Target - Who do we want to target with ABM? → Budget Planning - What resources can be allocated to ABM? → Team - Who will be on the ABM team from each department? → Strategy - How will we go about it? Which tools & processes will we use? → Timelines - When will the campaigns start and for how long will they run? → Analytics - Which KPIs & systems will we use to track progress and results? What else would you add? #b2bmarketing #accountbasedmarketing #gtmstrategy