Shailley Singh’s Post

Another day another NYC Adtech event... This time at the sold out IAB Tech Lab “As The Cookie Crumbles” event. As always Anthony Katsur knows how to mix intellect, urgency, and a little bit of drama to fill the seats. As the name of the event implies there was a lot of discussion a about privacy, sandboxes, first-party data, clean rooms, and of course cookies (or lack there of). There was a lot of good coming from folks like Jaime Nash at The Trade Desk on what it takes to navigate this post-cookie world as businesses need to find the right combination of solutions that work for their individual business. Stephanie Layser and Travis Scoles had a great fireside chat about the power of publishers in using great content and common sense privacy to grow their client relationships. Measurement and Clean Rooms - a growing synergy in the world of privacy tackled by Shaila Mathias and Anupa Radhakrishnan There was also some not so good from a select few who were way to focused on the challenges vs the clear opportunities of privacy tech and data clean rooms. Interoperability is coming folks trust me - we just need to accelerate commitment from marketers to invest, test, and collaborate. But all in all a positive day with clear industrywide commitment to moving privacy AND performance forward. Shailley Singh Benjamin Dick Angelina Eng Christine S. Lee Bosko Milekic David Kohl Adam Solomon Ryan Engle TransUnion Nielsen Paramount Amazon Web Services (AWS) IAB

The advertising landscape is undergoing a significant shift with the deprecation of third-party cookies. While this poses challenges for measuring campaign success with traditional methods, it also opens doors to exciting new opportunities! Publishers are at the forefront of developing innovative adtech solutions that prioritize user privacy while providing valuable campaign insights for advertisers. At dentsu Israel, we're staying ahead of the curve by actively incorporating these advancements into our strategies. We're committed to helping our clients navigate this evolving landscape and achieve their advertising goals in a cookieless future. Here are some key takeaways: 🍪 Embrace the change: The cookieless future is inevitable, and early preparation is crucial. 💡 Explore new solutions: Stay informed about the latest privacy-preserving adtech solutions. 💪 Partner with a trusted agency: We can guide you through the transition and ensure your advertising success. We're excited to explore this new frontier with you! #digitalmarketing #advertising #adtech #cookieless #privacy #futureofadvertising P.S.  Share your thoughts on the cookieless future in the comments below!

Excited to share that I had the privilege of attending the Programmatic Pioneer Summit this year! 🎉 The event was an incredible opportunity to dive deep into the latest trends and innovations in programmatic advertising. From insightful keynotes to hands-on workshops, the summit was a goldmine of knowledge and networking. Key takeaways: 🔹 The future of programmatic is data-driven and AI-enhanced. 🔹 Personalization and consumer privacy are at the forefront of industry discussions. 🔹 Data clean rooms and publisher partnerships are going to be in the heart of what we are going to be doing after the deprecation of 3rd party cookies. #ProgrammaticPioneers #DigitalMarketing #AdTech #Innovation #Networking

Check it out how Honor and NetEase drive Web and App performance with Consent Mode!

In case you missed it: Simpli.fi was named in the 2023 Gartner Market Guide for Ad Tech Platforms. Check out the article below!

2024 is shaping up to the most turbulent, unpredictable year yet for digital advertisers. Major changes like the rapid death of third-party cookies and ever-increasing privacy restrictions are daunting obstacles, even to experienced digital advertisers. That’s why I wanted to invite you to the upcoming Ad Universe Virtual Summit hosted by our friends at Customers.ai! On Feb. 22, we’ll be joining their totally free all-day summit. There’ll be can’t miss keynotes from: Larry Kim (CEO of Customers.ai) Ezra Firestone (Founder of Smart Marketer) Nick Shackelford (Co-founder of Structured) AJ Wilcox (Founder of B2Linked) And tons of great sessions from leaders and innovators at companies including our client, Sabir Semerkant from Growth By Sabir. This expert lineup will cover a wide range of the most important topics in digital advertising. There’ll be no better place to learn how to stay ahead of trends and adapt to change than this summit. Register today to reserve your spot–they’re limited and going fast! Registration link in the first comment

Anonymised delivered without 3PCs or identities: ↗️ An increase in qualified traffic ↗️ More page views per session ↘️ Lower bounce rates Proven performance of privacy programmatic. #cookielessfuture #adcampaigns

Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

The era of the cookie is crumbling, and the AdTech industry is getting a taste of the future. We’re seeing exciting advances that are reshaping the landscape and we, as an industry, have created solutions that address our concerns of scalability and effectiveness. From the rise of first-party data to the adoption of alternative identifiers, we’re creating a more targeted, privacy-conscious advertising world. Hear from Kimberly Gilberti on embracing the change and building better functionality in a world without cookies.    Read The Current article here ➜ https://lnkd.in/eXVmGDS8 #CookielessAdvertising #PrivacySandbox

We're thrilled to share some recent findings from a report by AdExchanger and Digiseg that strongly resonate with our observations. These insights highlight the pressing challenges in the AdTech industry and how our vision aligns with the evolving landscape. Here are some key takeaways that closely correlate with what we've been seeing: 1. Monetization Concerns: Most publishers are grappling with monetization issues due to privacy enforcement by browsers and legislators. 2. Cookieless Monetization: The report reveals that inventory on cookieless browsers monetizes 70% less than addressable inventory. Publishers need solutions to monetize unaddressable inventory and advertisers need to be able to reach those users. 3. First-Party Data: The findings emphasize that first-party data is the only privacy-safe approach. 4. Unaddressable Inventory: A significant portion of the inventory remains unaddressable, even with expected improvements. This highlights the need for resilient solutions like C Wire that can thrive in diverse environments. 5. Consent Challenges: Lack of consent continues to be a concern for many publishers, impacting monetization. These findings reinforce the tailwinds propelling C Wire's growth. We're delighted that our vision aligns with the solutions to the current market challenges faced by AdTech professionals. We're dedicated to pioneering innovative, privacy-safe, and effective advertising solutions that empower publishers and advertisers to thrive in this evolving ecosystem. Our mission remains steadfast, and we're excited to be part of the positive change in the industry. Let's continue this conversation and explore how we can collectively address these challenges while maintaining a commitment to privacy, innovation, and success. Feel free to reach out, connect, and let's shape the future of AdTech together! 🚀 Find a link to the report: https://lnkd.in/euQ_J5w4 #AdTech #Privacy #FirstPartyData #DigitalAdvertising #Publishers #CWire #Innovation #Resilience