Shanal Govender’s Post

As we enter 2024, it's time to set some key SEO goals to help your website and content rank better in search engines this year. Here are 9 important SEO objectives to focus on: 1/ Care about your audience, not the Google algorithm. 2/ Be consistent and disciplined. 3/ Don't blindly believe expert opinions; be the source. 4/ Upgrade your old content. 5/ Build a super high-quality, diversified link profile 6/ Create 10x content that attracts backlinks 7/ Leverage AI content strategy 8/ Clean up technical issues. 9/ Enhance user experience. Ready to crush your SEO goals in 2024? Share your thoughts and let's make this year a game-changer! 👉 P.S.: If we are not connected yet, sent me a connection request. 👉 Click the bell icon for notifications. 👉 P.S.S: Want to invest in SEO for your brand? Book a complimentary growth strategy session (link in bio)

I set up IndexNow on my website today because that might help it recover more quickly. Sometimes search engines cache your old articles so even if you update them your users will still see the old versions of the articles. With an IndexNow plugin, you can automatically notify search engines that your articles were updated so they can display the updated versions. I also updated a few more of my articles. The new versions of the articles are better but I'm not sure if that's enough to remove the HCU. If the improvements were significant enough, the articles might also rank better in Bing, though, and that could tell me if I'm on the right track or not. Meanwhile, I'm still asking around to see who's interested in my digital PR service. It might take a while for my website to recover so I need to earn some money in the meantime. I figured I could do that by answering questions for founders on Featured and getting their startups some press coverage.

𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐒𝐄𝐎 𝐢𝐧 𝐚 𝐖𝐨𝐫𝐥𝐝 𝐨𝐟 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐂𝐡𝐚𝐧𝐠𝐞... Don't lose sleep over Google's algorythms... Why? Google's algorithms are in a state of perpetual evolution, which can lead to a sense of uncertainty in the world of SEO. At the end you are going to lose sleep over something that you cannot change, and the way to not worry is to not do anything that could be seen as a shortcut. A strong focus on foundational elements offers stability and confidence, no matter how the digital winds may shift. I am over symplifiying, but... Here's where I place my focus: • 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: A seamless and engaging user experience is at the heart of a strong approach to SEO. It's about making sure visitors find what they're looking for easily and efficiently. • 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Provide content that's not only informative but also genuinely useful to your audience, aiming to add value with every interaction. • 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐧𝐭: Recognizing and aligning with why users search is crucial. This understanding helps in creating content that resonates and meets their needs. • 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐑𝐮𝐛𝐮𝐬𝐭𝐧𝐞𝐬𝐬: Underpinning all this is a strong technical foundation. Ensuring that websites are technically sound, with clean code, responsive design, and optimal performance, is crucial for both users and search engines. 𝐒𝐄𝐎 𝐢𝐬 𝐚 𝐰𝐨𝐫𝐥𝐝 𝐢𝐧 𝐟𝐥𝐮𝐱 – it demands our adaptability and continuous learning. A strong foundation isn't just helpful; it's critical. It keeps us steady amidst change and ensures we're not solely reliant on quick fixes that might compromise the bigger picture. Quick wins can be tempting, but the real question is whether they're worth sacrificing stability and peace of mind. My approach is to value enduring strategies that stand the test of time, providing a consistent and reliable online presence. Or at least try... #seo #adaptability #algorithmupdates #digitalmarketing #adaptandthrive

"Google's Algorithm Ups & Downs: Stay Ahead or Fall Behind!" Over the past year, Google's updates have included: Mobile-first indexing Link spam neutralization. New content system signals. October's Core Update emphasizing quality and user experience. English-focused product reviews. Content that truly informs. Emphasis on high-quality reviews in July. May's broad core algorithm change. March's quality review focus. June's push for content quality and user transparency. 2023's focus on genuine content over quantity. Adapt and refine your strategies with these rapid changes. Need help navigating? 🚀 Connect with me to keep your SEO on track!

I've read many articles, but this one transformed my perspective: (And it’s not about coding or Artificial Intelligence) Here are 4 reasons why having your own domain name is a must: 👉🏼 1. Instant credibility boost. Having your own domain removes the amateurish look for your brand, making you appear more professional and trustworthy. 👉🏼 2. Brand visibility enhancement. Your own domain helps maintain brand consistency both offline and online, making it easier for customers to locate you. 👉🏼 3. Business progression. Owning a domain shows that you're progressive and up-to-date with today's digital age. 👉🏼4. SEO ranking improvement.  A domain name might not be a direct ranking factor, but it certainly influences your visibility on search engines. Learn these lessons → you'll become unstoppable in the online space. PS what did I forget?

I've read many articles, but this one transformed my perspective: (And it’s not about coding or Artificial Intelligence) Here are 4 reasons why having your own domain name is a must: 👉🏼 1. Instant credibility boost. Having your own domain removes the amateurish look for your brand, making you appear more professional and trustworthy. 👉🏼 2. Brand visibility enhancement. Your own domain helps maintain brand consistency both offline and online, making it easier for customers to locate you. 👉🏼 3. Business progression. Owning a domain shows that you're progressive and up-to-date with today's digital age. 👉🏼4. SEO ranking improvement. A domain name might not be a direct ranking factor, but it certainly influences your visibility on search engines. Learn these lessons → you'll become unstoppable in the online space. PS what did I forget?

🔍 The digital marketing landscape – it's ever-evolving. 🔄 Every year, the algorithms get a facelift, keeping marketers 💼 dancing to the tune of their flip-flops, grinding day in, day out to keep pace. Yesterday's tricks? Could be old news today. 📰 In the fast-paced world of SEO, it's all about adjusting your sails to the wind of changes – swiftly and efficiently. 🌬️ This rollercoaster ride 🎢 is what makes it thrilling and testing at the same time. Keeping up with the changes, you'll find yourself leading the pack. 🏁 Continuous learning, testing, analyzing – that’s the game. 🧪 Stay curious 🐱👤, stay sharp! 🎯

You want more visitors and sign ups on your website. But ... 👉🏼 Is your audience even problem aware? What stage of awareness are they at? 👉🏼 Do you have content that simplifies your offerings? 👉🏼 Does your website copy address the exact pain points/ job to be done? 👉🏼 Is your website SEO optimized? 👉🏼 Do you have a content strategy in place? All the companies want more sign-ups and sales, but the bigger question — does your audience trust you? Do they even know you? If not, what have you done to get in front of them or educate them? Relying on a bunch of topics and AI will only help you so much, especially now that even Google is discouraging such practices. So, where do you start? Understand your audience — not just who they are, but their wants, goals, fears, desires, etc. Know them inside out and then move on to a marketing channel based on your primary marketing goal.

In the ever-evolving world of marketing and entrepreneurship... There's a tendency to get caught up in the "latest and greatest". 🌪 I see it ALL the time in the world of SEO Algorithms keep updating... Shiny tech tools come dancing in.... And suddenly, we're in a tizzy. #TechFrenzy Don't drown in the details please. Truth be told - Fundamentals RARELY change. #BackToBasics Originality is the name of the game (always has been right?). Tell tales of your adventures, challenges, and epiphanies (A.I can't do that FYI) Your audience is listening. 🎧 #StoryTelling Do you remember where true value originates? Here's a hint: Look in the mirror lol. 🪞 No fancy algorithm, no state-of-the-art tool, just good ol' you. #HumanTouch Looking for the next big thing? Maybe it's time to revisit your strategy, not your toolbox. #ProcessOverGadgets Here's a thought: Are we becoming too reliant on technology and losing the human touch in our strategies? 🤔 Or maybe, just maybe, is it that as tech advances, our definition of 'originality' needs a revamp? What's your take?

I am pretty sure from the enchanting beats and suspenseful moments of a "Mission Impossible" trailer to a set of integrated storylines and adrenaline-rush action of a "Marvel" trailer, we all are super excited to watch the movies.😍 𝐖𝐡𝐲 𝐚 𝐦𝐨𝐯𝐢𝐞 𝐭𝐫𝐚𝐢𝐥𝐞𝐫 𝐢𝐬 𝐬𝐨 𝐜𝐚𝐭𝐜𝐡𝐲, 𝐚𝐩𝐩𝐞𝐚𝐥𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐛𝐫𝐞𝐚𝐭𝐡𝐭𝐚𝐤𝐢𝐧𝐠? 1. To steal the audience's attention. 2. It gives a sneak peek into what a movie revolves around. 3. The trailer of 2-3 minutes is a solid reason to portray why one should watch and the reveal of the characters. Aren't these trailers parallel to your SEO blog introduction? As they enthrall readers to read the rest of your content. For example, an SEO introduction like "Dig deep into the relentless potential of upcoming SEO techniques that are upgrading the digital era. Ready for a power-pack journey?" conveys that your audience cannot resist scrolling further.