Shepard ’s Post

In today’s dynamic and competitive landscape, both educational institutions and event planners are constantly seeking innovative ways to enhance engagement, promote their brand, and leave a lasting impression. Custom branded merchandise, often referred to as "swag," has emerged as a versatile and powerful tool to achieve these goals. This article explores the significant benefits of custom branded merch for schools and event planning, illustrating how these items can drive school spirit, foster community, and create memorable experiences. Read Article Here: https://lnkd.in/e-GmyKEd

Exciting News! 💼🎉 I'm thrilled to announce that Bertelsen Education will be a vendor at not 1, but 4 conferences in Florida in the next 2 weeks! I will personally be at 3 of the conferences: Florida Association for the Education of Young Children (FLAEYC), The Child Care Success Company, and ASSOCIATION OF EARLY LEARNING COALITIONS INC!  🌐✨ As we gear up for this fantastic event, we want to share our journey with you and give you a sneak peek into what we're preparing to showcase. 🚀 ✨ Why You Should Visit Our Booth: ✨ 1️⃣ Launch of State packages: We now offer individualized state packages. No matter what state you are in, you don’t need to worry about how many training hours and how to get all your employees to take them. 2️⃣ Engaging Demos: Our team is ready to give you live demonstrations of our platform, including our new app! Get hands-on experience and discover how our solutions can transform your business. 3️⃣ Networking Opportunities: Conferences are all about connecting, and we're excited to meet fellow professionals, industry leaders, and potential partners. Let's build meaningful connections together. 4️⃣ Exclusive Offers: Visit our booth to access special conference-only promotions, discounts, and giveaways. Your visit could lead to significant savings and exciting freebies! 🤝 Meet Our Team: Our passionate and knowledgeable team members will be at the booth to answer your questions, provide insights, and discuss how we can collaborate to achieve your goals. 📆 Schedule a Meeting: I would love to meet with you and grab a coffee. Send me a message and we can find a time! See you there!🙌🤩 #ConferencePrep #Networking #Innovation #BusinessGrowth #ExcitingTimes #MeetUsAtBooth #BertelsenEducation

🚀 Why Attending High Flyers Live is a Game-Changer! 🚀 It's simple, Jay and I understand the power of looking outside your own industry for new ideas and innovation. If you haven’t booked your seat yet, here’s some reasons why we believe you should: 🔍 Peer-to-Peer Learning: The event transcends traditional lecture-based formats. Instead, it fosters an environment where participants actively exchange ideas, insights, and experiences with their counterparts from diverse sectors all run over Zoom. 🌐 Cross-Industry Insights: Imagine having access to breakthroughs from MULTIPLE industries – all at one venue. High Flyers Live offers just that. The collective wisdom from various sectors not only stimulates creativity but also enables attendees to see their challenges from fresh perspectives. 🔄 Revolutionize Your Thinking: In today's fast-paced world, innovation is the key to staying ahead. Gaining insights from another industry's success can be the spark you need to revolutionize your own industry. It's not just about transferring knowledge; it's about transforming it for your unique context. In essence, High Flyers Live is not just another event; it's a melting pot of revolutionary ideas and transformative experiences. It’s where boundaries blur, knowledge flows, and the future is co-created. Join us in October and let's push the envelope together! 🚀 Click here to sign up : https://lnkd.in/eVz2VpPu #HighFlyersLive #Innovation #Collaboration #PeerLearning

In this week's episode, I step outside my comfort zone (and into the wayback machine to my own collegiate days) to talk about events across the university experience. Imagine orchestrating an event that seamlessly unites incoming students, energetic parents, and potential alumni. Multi-generational but all focused on creating lifelong school spirit! Sam Bethel of the University of San Francisco knows exactly how to make it happen. He’s the Digital Communications Manager for USF and is here to share what makes a university event successful. He integrates tech into event planning and a centralized approach across all school departments and offices to ensure a smooth and organized event that is bound to give the students and alumni of USF a good time. That's the power of strategic event tech and a unified approach. Sam uses the Jesuit principle of "Cura Personalis," or care for the whole person, to shape their events. It's not just about logistics; it's about creating meaningful, lifelong connections. Whether you're organizing a university orientation or the next big corporate shindig, the principles we discuss are universal and can transform your view of event planning. Click here to learn more: https://lnkd.in/e-idD2Dp

The "Vintage Tea Party" - our 3rd reps socials which I have hosted yesterday for our amazing reps was a big success . The venue was dripping with Vintage vibes, setting the perfect stage for a night filled with fun, laughter, and a touch of nostalgic vintage tunes and an atmosphere buzzing with excitement 🤗 Very big thanks to Blessing Wemere and Luke Allen for being an incredible part to make this event a great success. The atmosphere was electric as reps from various backgrounds and courses mingled, sharing stories and building connections. The success of the event was palpable in the air, and it's all thanks to the incredible reps who showed up with enthusiasm and energy. One of the highlights of the evening was our tea-themed game that added a delightful twist to the vintage experience and added an extra layer of enjoyment and friendly competition. I would like to mention my sincere gratitude for Coventry University Students' Union which gave me an incredible opportunity to improve my skills in event planning and event management . I want to express my sincere gratitude to all the reps who attended, bringing their positive vibes and making the event a huge success. Your enthusiasm is what makes these socials truly special. Our reps are really empowered to represent student voice which they consider that it isn't just a choice; it's the heartbeat of a vibrant educational community. In each opinion shared and every idea voiced, we find the roadmap to a future shaped by the very voices that dare to speak 🤗 ❤️ #RepsSocials #VintageTeaParty #StudentVoice #EventSuccess #CoventryUniversity #TeaThemedGames #BuildingConnections #EventPlanning #Gratitude #EmpoweredReps #StudentCommunity #PositiveVibes #VintageVibes #NetworkingSuccess #SocialEvents #SkillsDevelopment #EventManagement #CommunityBuilding #FunAndLaughter #StudentEmpowerment #DiversityInUnity #ThankYouReps

Innovation isn't always about inventing something entirely new. Sometimes, it's about taking a fresh look at existing challenges and applying solutions from unexpected places. Have you ever read an exhibitor's manual and thought, 'There has to be an easier way?' Yeah, me too. To me, the first step in great service is providing customers with the information they need. As everyday consumers, we're used to solving problems on our own because the information is readily accessible and convenient. Why shouldn't exhibiting be the same? The idea behind this series sort of came with an 'aha' moment as a customer from Rent The Runway. I was watching a video on the return process and was like, 'Wow, I now have all the information I need.' Then it hit me - if I can learn how to return a shipment, make a new fancy meal, learn a new skill, or assemble a complicated piece of IKEA furniture from a quick video, why can't exhibiting be that simple? That's why I'm excited about our new Exhibitor Education Video Series. It's bringing that same user-friendly approach we enjoy in our daily lives to the world of trade shows. We're not reinventing the wheel, but hopefully making it spin a little smoother. Because in today's world where we can learn anything from a quick video, understanding the complexities of exhibiting should be just as straightforward. At Shepard , we see this as a natural progression in our commitment to top-tier service. Personal support remains at our core, but we're expanding our toolkit. By introducing new digital resources alongside our hands-on expertise, we're building a more comprehensive system that gives exhibitors the flexibility to access support in ways that work best for them.

Have you ever been to a highly anticipated event and thought to yourself, this event SUCKS?!!!   You know those types of events. The ones that boast about   Being in Las Vegas   Celebrity Keynote Speakers   2,375,189 attendees last year   Exclusive value from sessions   A state-of-the-art brand new venue     Yada Yada Yada     7 Reasons Why Events Tend to Suck:   Everything starts late   Carbon copy of last year   The jammed packed schedule   Venue is too small and/or outdated   Host didn’t care to create the right learning atmosphere   No inclusivity and not just Black Speakers/Vendors, but care for those with disabilities   The 20K people attending was competing for Wi-Fi with the 40K people at the event next door   🥴🥴🥴    In my 18 years of being an Event Planner, the main problem are clients who are more focused on ticket sales than changing lives.   Those who host events (these are not event planners) must remove all barriers from their event if they want to be successful.   DAS IT! Das the lesson friend. Now fix it lawd.

Trade shows have faced significant disruptions, prompting companies to train less experienced staff. Exhibitor education is crucial in attracting visitors, engaging effectively, and maximizing ROI in the evolving trade show landscape. Click here to read more: https://loom.ly/S8cGOfE #ExhibitOptions #TradeShowMarketing #EventMarketing #ExhibitCanHelp #OurTeamIsYourTeam

6 Tips for Keeping Your Tradeshow Booth in Top Condition Investing in a tradeshow booth is a significant investment, and you want your booth to last a long time. To keep a booth in top condition, you need appropriate packaging, dependable freight carriers, and sound installation and dismantle practices. And having your booth look great at all times is very important! Here are some tips to keep your booth in show-ready condition. 4.     Pre-Stage Your Booth—Before any event takes place, it is an excellent idea to have your booth set up and checked. Nothing is worse than discovering a broken or missing part or simply finding a damaged or dirty graphic. It can be tough to fix when you are already on the show floor, but it is much simpler to deal with if you find an issue a few weeks in advance. Whether you do this yourself or ask your display partner to perform this service, there is no better way to find issues and correct them before the show than by doing a pre-stage. Keep following Skyline Exhibits Alberta for the next tip in the series! Want to learn more? Check out https://lnkd.in/gFiQHMsU for free tips and exhibitor education.

This week on Blackthorn in Action… 🎬 Our featured customer of the week is the Michigan Ross School of Business Executive Education. The Ross School of Business is a college of the University of Michigan, offering top-ranked MBA, bachelor’s, and specialty master’s programs. Ross is utilizing Blackthorn Events to better track the influence event registrations have on the applicant funnel: prospective applicants, applicants, and admitted students. Highlighted Use Cases: - BT Events supports the admissions processes by allowing prospective students to schedule office hours to ask questions about the admissions process. - Reporting on the influence event registrations have on the applicant funnel, measuring what events drive the most registrations or impact. - Customizing the event display and design to reflect individual departments. - Utilizing Zoom integration to support virtual events. - Creating multiple event ticket types to support different registrations. - Utilizes the mobile check-in app for a seamless attendee arrival experience via QR Code. - Use surveys to measure post-event feedback. To see our Events app in action, check out the live link in the comments.