SILVERCAST Media’s Post

curated brand deal: nike+caitlin clarke+signature shoe Caitlin Clark signed a multiyear deal with Wilson Sporting Goods for a signature basketball line, but let's deep dive into the one of the most expensive deal of the year. $28M w/ Nike. She won't receive a multi-million paycheck just like that. Earning that money won't be easy. But guess what ? Getting that deal wasn't easy. She earned it. Let's break it down and see what athletes need to achieve to get that bag. -------------------------------- French version online -------------------------------- Selective by passion #CaitlinClark #Nike #AthleteBranding #sponsoring #WNBA

What have we learned about the Royals' communications strategy in this latest annus horribilis? My thoughts for our monthly Reputation Report:

Introducing three iconic campaigns by big brands that completely changed their trajectory. The first campaign is Nike's "Just Do It" Campaign, which was launched in 1988. It is considered a legend that proved simplicity can be revolutionary. How? Its universal message of action and determination resonates across generations. Nike didn't just sell shoes; they sold a can-do attitude. By featuring diverse athletes, they showed that anyone can achieve greatness. This campaign was a game-changer that led Nike to increase its share of the North American domestic sport-shoe business from 18% to 43%, resulting in a massive jump in sales from $877 million to $9.2 billion worldwide. Have you been inspired by any campaign that has used powerful simplicity? Share your favourites in the comments! #JustDoIt #TimelessMarketing #BrandingGenius #InspirationEverywhere

Nike's blunder with Mary Earps' jersey isn't just about lost sales. It's about a blow to their brand reputation. By missing the mark, they're demonstrating a disconnect with fans. When brand reputation is at stake, it is essential to act quickly and, above all, with integrity. Brand missteps like this will linger. Timely redemptions done right will resonate. #brandperception #swiftredemption #nike #brandstrategy

What IF

This rule is just weird, and Nike caused a huge controversy by breaking it. In 1980s, NBA had a rule, all basketball shoes had to be 51% white (what??), Not 30 precent or 80 precent, but precisely 51 precent. That's really crazy when you think about it. So Nike did something no one else even thought to do: They asked the question,"What happens if we break the rule?" Upon finding the answer, they couldn't believe it. They would get their new Air Jordan shoes (which didn't meet the standards) on Michael Jordan for the entire 48 minutes of the game, looking completely distinct from every other shoe out there. By taking that innovative action, NIKE achieved: - 48 minutes of individed attention - differentiation from competitors - nationwide coverage - media controversy Everyone, and i mean EVERYONE watching the game on TV would see and talk about their shoes, And it would only cost Nike a $5,000 fine. That's it. Looked out in those terms, it was the media bargain of the century. So Michael Jordan wore the shoes and commentators were outraged. ALL cameras were on his sneakers and the nation was talking about the Air Jordans. And the rest is history. You gotta think different to win, and beat the 51 precent :) #marketing #brands #nike #michaeljordan #nba

"During Donahoe’s tenure, Nike sales have grown 31% to $51 billion in 2023. That is more than double the results of Adidas, its closest competitor by far. New Balance reported sales reached $6.5 billion last year, and upstart On almost hit the $2 billion mark." - The Wall Street Journal / Inti Pacheco (unlocked link below) Yet the markets have punished Nike stock. Winning in the sports business requires greatness at product innovation and clean distribution. Even with 31% growth, the markets know that Nike is underperforming relative to stronger competition, especially a strong lululemon, resurgent adidas and New Balance and niche players like On, HOKA, Brooks Running, Tracksmith, Vuori and NOBULL creating new energy. If we look at history, this same negative pattern has repeated itself whenever a new CEO without a sports / lifestyle product or sales background takes over, regardless of how talented and experienced they are. And the opposite positive effect takes hold when a product leader takes over. What do my sports / lifestyle industry people think? /// #innovationeconomy #nike #sportsinnovation #therealheroistheproduct https://lnkd.in/eQjY6ppb

How Nike Changed the Game With The Power of "Just Do It"👟 Hey folks! Ever heard of the most iconic advertising campaign? It's Nike's "Just Do It"! 🏃♂️ Back in 1988, Nike launched this legendary campaign. They showcased professional and amateur athletes, sharing their accomplishments and inspiring others to do the same. this, one of the earliest TV ads featured Walt Stack, an 80-year-old marathoner who runs 17 miles daily! 😲👟 After the campaign kicked off, thousands shared their personal "just do it" stories, from quitting dull jobs to shedding over a hundred pounds. That phrase became Nike's identity and still stands for the brand today. But why did this campaign go viral? Because Nike crafted an emotional bond with its audience by sharing meaningful stories tied to its core values like motivation, inspiration, and healthy living. By merging the company's value proposition with an emotion, Nike hit the bullseye and left a lasting impact. 💪 So, what's the emotion you want to invoke through your marketing and why? Share your thoughts below! 👇  #Nike #JustDoIt #Marketing #AdvertisingCampaign https://lnkd.in/gFN2qtqM

The reason behind Nike Air Jordans' Phenomenal Rise 🔥 In 1984, Nike and Michael Jordan changed the game. They broke rules with bold designs and when the NBA banned them, the legend began. Nike understood scarcity, turning sneakers into treasures. The lesson? Focus on uniqueness, disrupt norms, and make your brand iconic. 💥 What's your brand doing to stand out? Share your thoughts! For more such marketing and business content, please follow @thekarishmaasinghal #MarketingInsights #BrandFocus

https://lnkd.in/gaYpE3Vn Check out this article from MarketWatch - Nike needs a win, and it’s betting on Caitlin Clark to deliver one