SILVERCAST Media’s Post

Has anyone ever thought about making ice cubes that don’t melt? Heineken has. Their new star-shaped ice cubes melt twice as slowly as regular ice and keep your beer chilled and undiluted. Genius👏 #madovermarketing #advertisingandmarketing #socialmedia #design #creative #advertising #strategy #marketing

I just watched the new advert Aardman created for Thatchers Cider Company Ltd and I'm impressed. The first thing that strikes me about this 20-second advert is you know it's Thatcher's within ONE SECOND! 🍏🍺 That's pretty cool for brand recognition! 🤜 They then convey Thatcher's brand values while gently connecting it to the big watch right now... football. The seamless integration of images—the apple, bottle, and pint glass with product wording—ties everything together perfectly at the end. I’d love to hear your thoughts on this advert and its strategy! Was it "Perfection?" Did it resonate with you as it did me? Does your brand connect to local, national or international events with it's marketing? Are you sitting down to the EURO24 with a pint? https://lnkd.in/eHygAykx Let me know what you think. ✅ #ThatchersCider #Aardman #Branding #Advertising #Marketing #BrandValues #FootballMarketing #VideoAdvertising #CreativeAdvertising #MarketingStrategy

The spoof video ends with him lying on that popular red couch sipping on the brand’s non-alcoholic beer. The brand then ended with the tagline - “full bodied and juicy.” 👀 People have loved the ad, people have hated the ad, but no one has ignored it. #madovermarketing #advertisingandmarketing #socialmedia #calvinklein #jeremyallenwhite #creative #advertising #marketing #digitalmarketing

🌟 Imagine the advertising that could be hidden in the most unexpected places! 🚀✨  Have you come across clever mini billboards on the desk of your favorite coffee shop or the less traveled corners of the city? 🔎 The surprise is guaranteed, and we want you to be part of this unique experience! If you find any, share a photo tagging us. You could get surprises and exclusive discounts! 📸🎁 LETS CREATE YOU SOMETHING RIDICULOUS ✨ridiculousmedia.co #BrandIdentityCrafting #ContentIsKey #DigitalAdvertisingStrategy #MarketingInnovation

🌟 Waitrose Billboard in Wandsworth: A Marketing Masterstroke! 🌟 This is where clever marketing and inevitable reality collide ! While The Guardian might view Waitrose's ad as a stumble, let's look at the broader view. The fact that it's now grabbing headlines, even in editorial sections, speaks volumes about its impact. The core message remains unchanged, if not enhanced by the buzz it's generating. After all, they say there's no such thing as bad publicity. What do you think? In today's tough times, perhaps it serves as a gentle nudge to maintain a sense of humor. What's your opinion? #MarketingPerspectives #WaitroseWin #MarketingFun #KeepItCreative #Waitrose #Marketing #ad

Michelin Tires: Their most effective ad campaign doesn't even hint about the quality of rubber they use, how long theirs treads last, or how much their product cost. The simple image of a baby sitting contentedly in a tire, floating comfortably over wet pavement, packs enough emotional punch that Michelin doesn't have to say anything else. "We sell safety and security", they're telling consumers . "And we provide this peace of mind where it matters most-with your family." Robinette, S., Brand, C., & Lenz, V. (2001). Emotion marketing: The hallmark way of winning customers for life. #advertising #advertisement #advertisingdesign

Stuck in a billboard rut? Signtruck's here to shift gears! Tired of static signs that blend into the background noise? Signtruck throws traditional advertising into reverse with our dynamic fleet of mobile billboards! Imagine: Your brand message cruising the streets, turning heads on highways, and owning the spotlight at events. Signtruck transforms ordinary trucks into powerful advertising machines, putting your brand exactly where your target audience lives, works, and plays. Here's how we put you in the driver's seat: Targeted Reach: No more billboard real estate lotteries. We get your message to the streets that matter most. ️️ Unmissable Impact: Our eye-catching mobile billboards can't be ignored. Buckle up for maximum brand awareness! Event Domination: Own the scene at festivals, conferences, or store openings. Let Signtruck put your brand front and center. Ready to ditch the ordinary and hit the road with Signtruck? Comment below and tell us where you'd take your mobile billboard adventure! #Signtruck #MobileBillboards #MarketingMadeEasy #billboards #marketing #advertisements

Maximize exposure by placing attention-grabbing sidewalk signs, banners, and posters strategically placed in high-traffic areas. It's one of the most cost-effective forms of advertising available with a low cost-per-thousand views. #exposure #hightraffic #lowcost #advertising

EDIT: Updated - The final winner bid $355,000! 🚰 "Biggest Ad Ever" - Liquid Death is at it again with yet another super unique marketing play. The unapologetically different brand has put up a listing on eBay enabling companies to bid on having their ad/image on a national run of Liquid Death cases that will be on display in stores all over the country. As of this writing the current bid is at $60K with 65 bids. The auction started at just $500! Seeing this reminded me of some of the originality that Liquid Death has brought. And maybe fun is a better word. 💀 Absurd: - Skull-shaped cans: The iconic design immediately sets them apart and grabs attention, subverting the typical "pure and natural" water branding. - Fake news stunts: They released a satirical "news report" claiming they were acquired by Coca-Cola, then revealed it was a joke, highlighting their anti-corporate stance. - Celebrity collaborations: Partnering with figures like Tony Hawk and Martha Stewart adds unexpected humor and broadens their reach. Push the Boundaries: - "Murder Your Thirst" slogan: Bold and edgy, it stands out amidst generic water slogans, attracting those who appreciate dark humor. - Taste tests with heavy metal musicians: Featuring musicians drinking water from the skull cans created a viral video with shock value and humor. - "Heavy Metal Water" prank: They tricked festival attendees into thinking they were drinking alcoholic water, generating buzz and laughter. 🌍 Sustainability: - Aluminum cans: More sustainable than plastic bottles, aligning with their anti-corporate and environmentally conscious image. - Partnerships with environmental organizations: Shows they're putting their money where their mouth is and attracting eco-conscious consumers. 👯 Community: - Active social media presence: They engage with fans, respond to comments, and foster a sense of community around the brand. - Limited edition merch drops: Collaborations with artists and musicians create exciting products and build brand loyalty. - Supporting extreme sports and music: Aligns with their anti-establishment image and connects with their target audience. https://lnkd.in/gHR7XsUV 🏈 What is your best guess for what the winning bid will be? My guess $250,000. Post in comments.