Imagine an economy that puts the health & happiness of people & our planet before profit 🌏 This optimistic vision is the goal of a #WellbeingEconomy, a new economic model set up to deliver quality of life for all people in harmony with our environment. Why aren’t we—a collective of global leaders—able to create change to solve our world’s problems? ✨ That’s where the #IDGs come into play. Building off the well known #SDGs, they were created to address what inner shifts & human growth need to happen to help us achieve a sustainable future. Head to our website to read the full article :) https://lnkd.in/gWigZxJi ✍️ Written by Aisling Gogan and Virginia Rollando
Simply Suzette | Denim’s Post
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While this growth has brought about progress, it also presents challenges such as resource scarcity and climate change. WHAT CAN BUSINESSES DO IN THIS LANDSCAPE? 💡 Understand demographic trends: Analyze how population growth affects target markets. 💡 Develop sustainable products and services: Offer solutions that meet consumer needs without compromising the environment. 💡 Communicate responsibly: Promote messages that encourage conscious consumption and social responsibility. 💡 Adopt ethical practices: Ensure that business operations are conducted responsibly. HOW TO BUILD PURPOSE-DRIVEN BRANDING: 🎯 Define a clear purpose: Establish a mission that goes beyond profit and creates a positive impact on the world. 🎯 Communicate authentic values: Transparently convey the company's values and commitments across all communication channels. 🎯 Build lasting relationships: Foster trust-based relationships with consumers and stakeholders who share their values. World Population Day reminds us that population growth is an issue that concerns us all. As relevant actors in society, businesses are responsible for contributing to a more sustainable and equitable future. ♻️ Is your brand ready for a sustainable future? Let's build a purpose-driven strategy that resonates with today's conscious consumers. Contact us today for a free consultation! rdlb.nyc #WorldPopulationDay #Sustainability #ResponsibleMarketing #markets #WeBuildBrands #RDLB #PurposeDrivenBranding
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Managing Partner of Saul D Humphrey LLP (Certified B Corporation™️)| Professor at Anglia Ruskin University | Chair of Institute of Directors (Norfolk) | Chair of Building Growth | Non Executive Director
Growth at all costs? The terms degrowth and post-growth are used increasingly to popularise the idea that in the 21st century, capitalism is no longer the best allocator of scarce resources. Thought provoking article in The Guardian below ⬇️. #sustainabilityleadership SDG 8 v 13
Are young people poised to slam the brake on endless economic growth?
theguardian.com
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The Business of Purpose Purpose is no longer a “nice to have.” As Aisling Connaughton explains, after years of scientists campaigning, the politicians are finally listening. Brands and retailers need to start making changes now – Tom Ashley highlights new legislation for DTC packaging to be 100% recyclable by 2030, and that’s the tip of the iceberg. Alongside sustainability, purpose has a significant impact on staff retention – according to a McKinsey Study, 70 percent of employees said that their sense of purpose is defined by their work. So, like it or not, brand leadership plays an important part in helping employees find their purpose. Jo Tutchener Sharp beautifully explains how her personal story and support for cancer patients has contributed to a track record of 100% employee retention – creating a deeper sense of purpose and being part of something bigger than a product. Overall, meaningful brand purpose is just good for business – a Harvard business review notes that: “84% of Executives said that an organisation that has shared purpose will be more successful in its transformation efforts” Purposeful business is here to stay – and brands can change the world and make a profit. 🎥: @thesheriffoflondon VIBE PARTNERS #beauty #beautypanel #beautyinsights #purpose #sustainability #bcorp #DEI #diversity #inclusion #givingback #entrepreneur #beautycustomer #beautyfulfilment
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Spot on! Time to stop seeing people solely as consumers and start addressing their full spectrum of needs and desires. Let's integrate sustainability into everyday life, recognizing the complexity of human behavior. It's about forging meaningful connections and redefining the narrative around sustainability. #HumanFirst #Sustainability 🌍🚀
The more I dive into psychology and how it intersects with sustainability and fashion, the more I realize that changing consumer behavior is hard because instead of thinking about how to connect with three-dimensional humans who have a range of emotions, desires, needs, aspirations, and values, we think of them as 'consumers', reducing the complexity of human identity to a single function: consuming goods and services. When we label humans as merely 'consumers,' we are detaching them from the very real aspects of their existence that shape their choices, behaviors, and interactions with the world around them. To move the needle on sustainability and change HUMAN behavior, we need to create companies, products, systems, and experiences that meet the HUMAN needs of society. We need to recognize and address the full spectrum of consumers' human needs and desires, integrating sustainability with the natural tendencies and social dynamics that impact human behavior. In doing so, we can redefine the narrative around sustainability and encourage deeper, more meaningful connections between people, their purchases, and the planet.
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Listen from the pioneer & visionary @DrBlossomKochhar on the current scenario of starting up in the clean beauty space. Understand how sustainability should be the core of every process when you say that you work towards ethical beauty brand. As a beauty brand you should also research on the changing patterns especially when Gen Z as your customers right from preferences to trends are changing. Apart from that Dr Kochhar also shared tips for the women entrepreneurs who are venturing into the space of clean beauty. Watch out if you are a woman Entrepreneur in the beauty industry or planning to start a sustainable eco-friendly beauty brand. https://lnkd.in/ggB3Mkqe #mompreneurcircle #sustainability #aromamagic #blossomkochhar #beautyproducts
Mompreneur Circle on Instagram: "Listen from the pioneer & visionary Dr Blossom Kochhar on the current scenario of starting up in the clean beauty space. Understand how sustainability should be the core of every process when you say that you work towards ethical beauty brand. As a beauty brand you should also research on the changing patterns especially when Gen Z as your customers right from pref
instagram.com
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We’re creating a world where it’s easy for anyone, anywhere, to buy better ⚡️ Consumer choice is powerful. When collectively making decisions based on our values, we can compel brands to improve, push governments to enact effective mandates, and transform our economy. Millions of consumers agree as they use Good On You to prioritise change. 🌟 Our mission is to make a difference across industries by empowering 1 billion people by 2030 to vote with their wallets—but that takes partnerships. Whether you’re a brand that is doing the work and looking to better communicate your efforts, a retailer wanting to develop a more sustainable roster and amplify changemakers, or a publisher seeking to help customers cut through the noise of greenwashing, we can help you reach your goals as we pursue our own. 🌿 Progress doesn’t happen in a silo: it takes teamwork. Together, we can make a sustainable future. Learn more about our vision and how we can collaborate to make a difference → https://lnkd.in/eCri48gj
About Us - Empowering consumers and driving change - Good On You
partnerships.goodonyou.eco
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Associate Lecturer at LCF, Senior Contributor at The Interline & Founder at Shape Innovate
“Sustainability thrives when we see consumers not just as end points, but as active participants.” Brittany Sierra, this is an incredibly insightful post, and it resonates deeply with me. The intersection of psychology, sustainability, and fashion you've outlined underscores a fundamental truth about consumer behavior – it's driven by multifaceted human experiences, not just transactional needs. Your perspective illuminates the critical flaw in traditional marketing models: the reduction of complex individuals to mere 'consumers.' This not only oversimplifies the vast array of human motivations but also overlooks the profound impact that emotional and psychological factors have on purchasing decisions. As you aptly noted, when sustainability efforts ignore these aspects, they fail to connect meaningfully with the people they aim to influence. The challenge, then, is not just to create sustainable products but to weave sustainability into a narrative that speaks to the diverse and dynamic human experience. This requires a shift from viewing consumers as end points in the supply chain to recognizing them as integral participants in a shared, sustainable journey. It's about understanding that people's choices are influenced by a tapestry of factors – cultural, emotional, aspirational – and aligning sustainability efforts with these factors. In my own experience, both professionally and personally, I've seen how powerful this approach can be. When companies and brands manage to tap into the real, lived experiences of people, creating stories and solutions that resonate on a personal level, the impact is profound. Not only does it drive more sustainable consumer behavior, but it also fosters a sense of community and shared purpose, which is crucial in the fight for a more sustainable world. Your call to action – to create systems and experiences that meet human needs in a sustainable way – is both a challenge and an opportunity for innovators, marketers, and leaders in every field. It's about time we redefine the narrative around sustainability to one that is rooted in empathy, understanding, and the recognition of our shared humanity. #sustainability #CTA #Psychology #community #marketingmodels
The more I dive into psychology and how it intersects with sustainability and fashion, the more I realize that changing consumer behavior is hard because instead of thinking about how to connect with three-dimensional humans who have a range of emotions, desires, needs, aspirations, and values, we think of them as 'consumers', reducing the complexity of human identity to a single function: consuming goods and services. When we label humans as merely 'consumers,' we are detaching them from the very real aspects of their existence that shape their choices, behaviors, and interactions with the world around them. To move the needle on sustainability and change HUMAN behavior, we need to create companies, products, systems, and experiences that meet the HUMAN needs of society. We need to recognize and address the full spectrum of consumers' human needs and desires, integrating sustainability with the natural tendencies and social dynamics that impact human behavior. In doing so, we can redefine the narrative around sustainability and encourage deeper, more meaningful connections between people, their purchases, and the planet.
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Global Beauty Expert, Entrepreneur and experienced retail concept developer. CEO @ Vibe Partners
It was inspiring to hear the passion of engagement purposeful founders @sabrinaelba and Aimee Connolly at our panel talk on The Power of Purpose created by VIBE PARTNERS with ILG (International Logistics Group Ltd). I always say that starting a beauty business is incredibly hard, but easy comparing to sustaining growth - add that complexity to the difficulty of sourcing sustainable ingredients and packaging that give back to society and planet and its such an achievement to come out of the gate with these initiatives. However, it can pay back in multiple ways, as Nick Vaus says, purposeful brands have meaningful stories that connect, and those from founder businesses have authenticity that engages more deeply. Ultimately the consumer will shop by efficacy and budget, but stories and giving back change the relationship. As Aimee notes, if you make it cool and easy - brands can get those messages to become meaningful initiatives that start a momentum. The Sheriff #beautybusiness #powerofpurpose #femalefounders #sustainability
The Challenge in Purpose. When we interviewed customers on the streets for our Beauty Vibe panel event with ILG (International Logistics Group Ltd) on the Power of Purpose, we asked the question “do customers care”? Well, the resounding answer was YES they do, but there are barriers – trust, the economy and clarity of initiatives all have an impact. Also, in a time-poor world brands who are making it easy to care are winning with more loyalty and community support. @sabrinaelba and @aimeeconnolly discuss how challenging it is to authentically inject sustainability, diversity, recycling and fair-trade values into a brand and its culture, but how the benefits for both the business and society are huge. However, if messages are complicated, well intended efforts can be lost. No-one cares about sustainability if it isn’t sexy or accessible enough. Communication needs to be easy and fun while being transparent and clear. Brands not only have the increasing legal obligation to build frameworks of purposeful governance, but they also need to meet the increasing demands of consumers, investors and retailers. 🎥: @thesheriffoflondon #beauty #beautypanel #beautyinsights #purpose #sustainability #bcorp #DEI #diversity #inclusion #givingback #entrepreneur #beautycustomer #beautyfulfillment
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The Business of Purpose. Purpose is no longer a “nice to have.” As Aisling Connaughton explains at our Panel talk, after years of scientists campaigning, the politicians are finally listening. Brands and retailers need to start making changes now – Tom Ashley highlights new legislation for DTC packaging to be 100% recyclable by 2030, and that’s the tip of the iceberg. Alongside sustainability, purpose has a significant impact on staff retention – according to a McKinsey Study, 70 percent of employees said that their sense of purpose is defined by their work. So, like it or not, brand leadership plays an important part in helping employees find their purpose. Jo Tutchener Sharp beautifully explains how her personal story and support for cancer patients @scamp and dude has contributed to a track record of 100% employee retention – creating a deeper sense of purpose and being part of something bigger than a product. Overall, meaningful brand purpose is just good for business – a Harvard business review notes that: “84% of Executives said that an organisation that has shared purpose will be more successful in its transformation efforts” Purposeful business is here to stay – and brands can change the world and make a profit. Listen in to hear some brilliant quotes from the experts. ILG (International Logistics Group Ltd)VIBE PARTNERS 🎥: @thesheriffoflondon #beauty #beautypanel #beautyinsights #purpose #sustainability #bcorp #DEI #diversity #inclusion #givingback #entrepreneur #beautycustomer #beautyfulfillment #powerofpurpose #beautyvibe
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Sustainability and corporate responsibility are not just buzzwords—they're essential in the U.S. market. Discover how embracing these values can enhance brand reputation and profitability. #SustainabilityInBusiness #CorporateResponsibility
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