It’s our Marketing Director, Gaurav Ahluwalia’s, two year work anniversary with us at The Electric Car Scheme so we thought we’d ask him how it’s gone so far…
💡 What was it like when you joined the company two years ago?
I was the ninth hire into The Electric Car Scheme team. Back then, we were a small team, in a much smaller office than ours currently — but we had huge ambitions and even bigger growth targets! When I joined, our CEO, Thom, was leading all of our marketing efforts, so it was fun to work closely with him and learn all about the business.
🚗 What has your Electric Car Scheme journey been like?
Challenging, fun, stressful (at times), but overall, an incredibly positive experience. Having worked in similar Marketing roles at other companies, what I truly love about my journey here is the autonomy and responsibility I am given to drive forward our brand and make us the best salary sacrifice scheme. Working on improving our brand, lead generation efforts, and broader marketing initiatives has been very enjoyable, and I can’t wait to do more. Also, at the end of last year, I was promoted from Head of Growth to Marketing Director, which was great recognition from the business for my efforts.
Oh, and I also order our team lunch every Wednesday which is great, but also comes with its challenges. Feeding an entire office of hungry ECS employees who ask all morning where the food is… great fun! 😉
🌏 What does the future at The Electric Car Scheme look like for you?
More growth, more passion, more energy! As Tom and Thom love to say, bringing more vibes!
Now that we’ve got hundreds of thousands of people signed up to the scheme, our job as a team is to get as many of our existing employees to make the switch to electric. This is what gets me truly excited — enabling people to make the switch and save lots of money!
I’m looking forward to developing further in my role and collaborating more with the amazing Ellie and Sid — to drive forward marketing improvements and change for our colleagues, customers, and business! ⚡️🌱
#TwoYearAnniversary #TheElectricCarScheme #MarketingDirector
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