Socium Media’s Post

🚨 The advertising, marketing and media industry is a convergence of expertise, aptitudes, mindsets, skills and perspectives. Nothing in this ecosystem should operate in isolation; indeed, silo-busting is table stakes for multiples of success. Yet entrenched norms and practices persist. ⏰ Now is the time to regard not just the individual tactics or groups or sectors within our practice, but the alliances, the mashups, the intersections that power growth. It requires getting out of comfort zones, telling not just the rosy tales but the candid realities, breaking through the typical to get to the exquisite. 🎯 Adweek is at the center of all of it. And so what better way to close out 2023 than with Adweek X, a new event that showcases the connections, collaboration and convergence that present new opportunities for marketers. 💡 Built on the premise that 1+1=3, Adweek X is about realizing more—together. It’s for CEOs who want and need to better understand as well as provide perspective on the strength of marketing within organizations. It’s for CMOs, brand leaders, agency executives, investors, entertainers, creators and others. It’s for those who aspire to lead. And it’s for curious practitioners who are the heartbeat of this industry looking to gain expertise. In an era of fractures, Adweek X is designed to help spur partnership. In an era of roadblocks, Adweek X is designed to spotlight new avenues. In an era of confusion, Adweek X is designed to clarify. ‼️With debates, contrarian takes, unexpected pairings, and an unusual physical stage format designed to drive all-room participation, Adweek X will challenge your assumptions and leave you with new ideas, new learning, new understanding and, yes, new tactics to drive your own brand and business wins. Oh, and the speaker lineup is 🔥: Wilmer Valderrama Gayle Troberman Naomi Osaka Stuart Duguid Everette Taylor Kim Getty Shelley Zalis Antonio Lucio Renata Simril Julie Uhrman Jean-Briac Perrette Scott Tannen Valerie Vargas Charlotte Watson Ricky A. Rich Battista Kamran Asghar Courtney Brown Warren Lisa Clunie Jackie Cutrone Glenn Howerton CJ Johnson Cary Leitzes Jeremy Lowenstein Rob McElhenney Casey McGrath Elizabeth Snower John Solomon Kelsey Trainor Peter McGuinness Leslie Sims Will Lee and many more. Let me know if I will see you there. 👀 #marketing #advertising #brand #leadership #learning #business

Nothing in the #marketing industry should happen in silos. Collaboration is critical, and marketers, agencies, adtech, data providers and even non-marketers—not to mention other C-suite executives—need to be in lockstep. To realize their ultimate potential, they must collaborate at speed to create a single purpose, a single mission, a single team—and a shared view and knowledge of the ever-changing consumer, customer and strategy priorities. Join us at #AdweekX in #losangeles!

Success in our industry can’t be achieved in isolation. It’s a team sport. I’m excited to announce the official introduction of #AdweekX, a new event dedicated to examining and deconstructing the vital partnerships, collaborations, mashups and matchups that power growth in #advertising and #marketing. With industry change in hyperdrive, it’s imperative that we get into the minutiae, the crux, of deal-making, hand-holding and alliance-building—because that’s where magic happens. At Adweek X, in LA on December 4, Adweek will spotlight the and, not the or, of the #brand business. The unlikely pairings and unexpected alignment that are changing the game in myriad ways for #CMOs, #CEOs, #agency heads, tech providers, #creators, investors and more.

For the past three years, SAMY Alliance has received constant recognition as one of the Top 100 fastest-growing companies in Europe, a title bestowed by the esteemed Financial Times’ FT 1000 list. Recently, this recognition has found a global stage with Adweek acknowledging our strides. This acknowledgment reflects our unwavering commitment to excellence and innovation within the marketing domain. At SAMY Alliance, we take pride in being at the vanguard of marketing challenges. Together, we are navigating new horizons like AI-driven disruption, creator-generated content, and ensuring creative excellence in a rapidly evolving social media landscape, all while focusing on digital growth and performance. Through collective efforts, we aim to propel the industry forward, heralding a new era of marketing. #SamyAlliance #AdweekRecognition #FastGrowth #InnovativeMarketing #DigitalExcellence

So you did a challenge launch...but it flopped 🫣 I need to tell you something! This DOESN’T mean that your membership is pants! It just means you didn’t have the right strategies in place. And trust me, I get it. I’ve worked on many super successful launches and I’ve also had a few that did not go the way that I had expected. But the great thing is, I have learnt from all of these experiences and it is what I share with my members of The Membership Membership and for the action takers, it’s what I guide step by step my 1:1 clients through. Two common mistakes I see people make when they launch are: 1️⃣ They haven’t warmed their audience up enough before their launch. 2️⃣ They haven’t got a big enough audience. For example, if you launched a couple of months ago but haven’t taken the steps to grow your audience between then and now then you’re probably launching to the same people so you need to take the time to grow your audience. The key is consistency! Take the time to show up, get in front of new people and grow your audience. If you’d like more support with your membership launch then comment LAUNCH down below 🤩

Elevate Your Business:

In the last 5 years, we've helped build 60+ personal brands. The #1 mistake they make while building a brand? ↳ Not engaging with their audience. Personal branding and thought leadership aren't just about posting content. It's about building a community. A community that resonates with your: • Story • Beliefs • Purpose • Movement To build this community, you must make them feel: • Seen • Heard • Valued • Connected • Appreciated Posting and ghosting is a no-go. Remember: Every comment is an opportunity to deepen a relationship. The math is simple: 15 minutes of daily engagement x 5 days a week x 52 weeks a year = 65 hours of community building That's 65 hours of: → Building brand loyalty → Gathering market insights → Strengthening connections → Showcasing your knowledge In a world of fleeting attention, consistent engagement is your superpower. So, dog in your lap or not, find some time daily to engage online.

social media is becoming #masscommunication tools! for a company to fit in where consumers (now they're People) have the upper hand and the loudest vice & Grow in this domain - where culture & social dynamics are key embedded factors - it's a 𝐦𝐮𝐬𝐭 to have great insights into how it's stepping towards theFuture. And also, great insights into how it's 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 and introducing new brands & even how it's 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 already existing ones. #HowWeSeeIt #insightintotheFuture #brandbuilding #marketinsights #culture #customerinsights

🔑 The Undeniable Value of Genuine Audience Connection As we culminate our week-long exploration into the importance of audience understanding, let's pause and reflect on a pivotal truth: in the vast world of digital interactions, genuine connection stands unparalleled. Think about your favorite brands or services. What makes you loyal to them? It's not just the product or the service they offer. It's the feeling that they "get" you, that they understand your needs, and cater to your desires. It's that underlying trust which turns an occasional buyer into a brand advocate. Your audience is more than just statistics on an analytics dashboard. They're real people, with real aspirations, challenges, and emotions. They're your community—the very lifeblood of your business. They're your most vocal supporters, your constructive critics, and above all, your valued customers. Recognizing them, understanding them, and valuing them isn't just good strategy; it's an act of respect. In this era of fleeting digital interactions, building enduring, meaningful connections can set your service-based business apart. As we embark on more explorations, discussions, and deep dives into the world of marketing, we invite you to be a part of our journey. To truly transform your digital strategy, engage more deeply with your audience, and take your service business to new heights, let's collaborate. Reach out, follow, and let's write the next chapter of your success story together. 📩 Connect with us: gregoryg@guariscomarketing.com 📞 Text or call us at: 985-714-9629 #WeekOfWisdom #GrowWithGuarisco #AudienceConnection #DigitalResonance #ValueBeyondNumbers

Arm yourself with 23 vital real estate marketing statistics, essential for optimizing your strategy in the current market. With data-focused tactics, position yourself effectively to connect with the right audience. Choose Kulassa, the premier digital marketing company in the industry, for your success. #RealEstateMarketing #DigitalMarketingStrategy.