Socium Media’s Post

While the barriers to advertising on TV have lowered, the measurement capabilities have improved. More and more of our clients are using Connected and Linear TV to tell their story and bring in new customers. Check out our case study with Tatari below to see some of the results we've had working together!

Socium Media, a performance marketing agency, recently experienced a stronger performance for their client with higher ROAS and lower CAC, directly resulting from an 80% increase in impressions and a 45% reduction in CPM on Tatari’s platform. How did that happen? Socium initially looked for an additional performance marketing channel that could help their clients grow beyond paid search and social. Prior to Tatari, Socium was testing with a vendor that only offered programmatic connected TV, but they found the greatest results when they were able to access all forms of TV advertising with Tatari. For Socium, understanding the bottom line for their clients and understanding which views were turning into incremental revenue was crucial. Socium now advocates for brands to use Tatari to add incremental revenue in a measurable way. Hear their success story directly from Socium co-founders Owen Loft and Sam Sherman. #convergenttv #performancemarketing #tvadvertising #measurableresults #performanceoutcomes #digitaladvertising

This year, many brands are diversifying their ad spend beyond digital channels, such as paid search and social, to TV for one simple reason: its proven impact on performance. The beauty of TV advertising lies not only in its cost-effectiveness (low CPMs compared to digital) but also in its unparalleled advantages: access to premium inventory that legitimizes brands, amplified performance across other channels (known as the halo effect), and results that span the entire purchase funnel. This translates to increased return on ad spend (ROAS) and greater campaign efficiency. Curious to learn more? Let’s connect to discuss how the Tatari platform can empower your brand to diversify its marketing mix and drive real business outcomes. #TVAdvertising #DigitalAdvertising #PerformanceMarketing #GrowthMarketing

Tatari updates and improves its TV ad measurement Know more:- https://lnkd.in/dcvbPecv #tatari #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

Spread Holiday Cheer, Not Hidden Ad Fees This holiday season, publishers create festive content to entertain us, yet over 65% of digital ad dollars never reach them, lining opaque adtech middlemen's pockets instead. By eliminating these wasteful intermediaries, Alkimi's transparent programmatic exchange sends 65% more revenue directly to publishers, funding the content we love. #advertisers #advertising #adcampaigns #christmas2023

The past year has shown (measurably) that sports viewership on television can deliver an unmatched scale. For the first time ever, over half a billion viewers watched IPL'23 in the year that streaming was made free on digital devices. Demographically, the growth in TV viewership for IPL among the younger segments that are supposedly affined to digital was the highest among all cohorts last year (+36% for 15+ and +42% for 15-30). In terms of ROI, a recent study by Sync Media on the impact of IPL advertising on TV and digital for an E-Commerce brand showed that 85% of improvement in business KPIs of advertisers was attributed to their TV campaigns with IPL. Like Ajit Varghese rightly says, TV doesn't have to play catchup.

Tatari makes significant updates and improvements to its TV ad measurement https://lnkd.in/dYkZJVgu #admeasurement #Analytics #programaticadvertising #Tatari #TVadvertising

KERV is mentioned as a key player in the shoppable media ecosystem by eMarketer's recently released Shoppable Media Explainer 2024. 💡 More than half (57%) of ad agency professionals believe shoppable video content will be the next frontier for retail media. 💡More than 100 million people in the US will use #shoppablemedia by 2025, accounting for more than 45% of digital buyers. Access additional insights and the full report here: https://lnkd.in/dBdAQJiN #CTV #ctvadvertising

The ad landscape is changing. Who remembers the days when the only time you saw an advert was during a break on ITV or Channel 4? 🙋🏻♂️🙈 Great for brand awareness, as there were only 4 TV channels in the 90s lol. But often irrelevant and annoying. (GoCompare, Wonga, Safestyle UK 👀👀👀) Fast forward 30 years.... 📺 Endless streaming platforms (often without ad breaks) 📱 Incredible technology in our phones 💬 Social media fully integrating into our lives 🤳🏻 TikTok, Reels and short form video content ...as a marketeer you're competing with so many platforms and distractions, you really have to be on the ball with your paid ads. Paid social and creative expert Jack Foster discusses the dramatic shift in the ad landscape in 2023 in our latest Superfly Sessions video. What do you guys think? Watch on Youtube 👉🏻 https://lnkd.in/gAX8_SVX Listen on Spotify 👉🏻 https://lnkd.in/grD7dXkc #paidads #tvads #paidsocial #digitalmarketing #buyonegetonefree #swang

Netflix’s witty reaction to Amul’s ‘Heeramandi’ doodle is on point. See for yourself Amul paid an ‘utterly butterly tribute’ to Sanjay Leela Bhansali’s ‘Heeramandi’ and Netflix’s reaction to it is on point. . . .Adommerce Marketing . .#marketing #ads #advertisement #x #twitter #growonline #heeramandi #updates #media #news #adommerce #bollywood #mediacompany #smma #socialmedia #onlinemarketing