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📌 Your site content can be a part of Google #Discover. Now, most of you might be familiar with the term, but for those who have no idea about Google Discover, let me give you an idea, (See Image ) ⬅ It is a place of personalized content feed (news, videos, stories, etc.) that appears on mobile devices. It displays the content according to the users' interests and online behaviors. The platform uses the user's browsing history, location, and other points to create a user discovery feed. 🖇 In the following image, you can see the feed content regarding UPSC. This image is from my phone, but the question is why it’s showing such content. It is because the UPSC result was declared yesterday. So, I searched about that stuff. Hence, GD shows content on my (user) interest. Now, the question is how a Business, Brand, or Digital marketer can take leverage GD for their growth. 📈 ✏ Well, here are some key points, ➡ By tailoring content in a way that aligns with user interest. ➡The mobile-friendly approach should be crucial, as GD primarily serves Mobile users. ➡The focus should be on making sure all site pages are mobile-optimized with good speed. ➡Implement high-quality images to your content. ➡Monitor the performance metrics on the GSC of successful content and plan future strategies accordingly. ➡Stay updated about this platform. Google Discover is also a prominent way to elevate your Online Presence. To know more important details, read here: https://lnkd.in/eGzavvKU #GoogleDiscover #SEO #LinkedIn

To optimize your website for search engines, consider these key steps: - Identify relevant keywords related to your content. - Include target keywords in titles, headers, and meta descriptions. - Optimize images with descriptive alt text. - Create high-quality, valuable, and relevant content. - Regularly update and add new content to keep your site fresh. - Helps search engines understand the structure and hierarchy of your content. - Share your content on social media platforms. - Use tools like Google Analytics to track your website's performance. - Monitor user behavior and adjust your strategy accordingly. Regularly review and update your SE0 strategy as search engine algorithms evolve. Did you find this helpful? Follow for more

Regardless of the size of a business, there are a set of common business drivers #contentmarketing can positively influence for those willing and able to employ it. Search Engine Journal #digitalmarketing #mediaone

I often get asked: "Which platform is the best to make content on?" The better question is actually this: "Which platform gives the highest effective return per unit of time exerted onto it?" The answer is YouTube. Let me explain why: Reason #1: Parasocial Relationships It is more probable that somebody will pay you money if they know/like/trust you, compared to if they don't. Therefore, we should be maximizing how many people know/like/trust us at all times. The quickest way to do this is in person, face-to-face. However, that doesn't scale, so the next step down is via video. And the most scalable way to get people to watch a video of you is by posting it on YouTube and SEO ranking it on a specific keyword or long tail keyword. Reason #2: You Get Infinite Traffic I have a video on my YouTube channel that I posted two years ago that is getting around 50-100 views every day. The people watching are clicking links, buying, and booking calls with my company. And I am doing precisely zero work at all. I just had to film it one time, and it gets me traffic forever. Now imagine stacking up 100 of these. It's easy to see just how profound this becomes over a long time period. Reason #3: It's Cheap & Easy You don't need high production quality videos. Many of the videos I post are screenshare videos teaching a specific topic tend to perform the best for me over the long run. No high levels of product: just pure & raw value being as useful as possible.

🔍📝 Attention all website wizards and digital darlings! Gather 'round. I have a powerful SEO tip to take your online kingdom to new heights! 🏰✨ Ready for the secret sauce to conquer search engine lands? 🕵️♂️🗺️ Here it is: Content is King! 👑 Imagine your website as a majestic castle, standing tall amidst a vast digital realm. And what's the most valiant knight that guards your virtual fortress? None other than your content! 📜🛡️ Search engines like Google are searching for the most captivating and helpful content to present to their users. They seek answers, solutions, and captivating tales that spark joy. So, dear adventurers, it's time to become that charismatic knight and craft content that mesmerizes your audience. But wait, this isn't just about peppering keywords everywhere. It's about understanding your audience's desires and needs and weaving words creatively and finesse. Unleash your storytelling sorcery and watch your readers become entranced. But there's more to this magical quest! As your content spreads like wildfire, noble influencers and other websites will be drawn to your castle like moths to a flame. These alliances will grant you powerful backlinks, golden keys to unlocking higher search rankings! 🗝️🔗 Remember, young sorcerer and this journey demands patience, persistence, and staying up-to-date with ever-changing algorithms. Keep your content fresh, for the digital landscape is ever-evolving. So, take this ancient wisdom to heart: Content is King. Let your creativity and passion shine, and may your website ascend to the peak of search results, where glory, honor, and a flood of organic traffic await! Now go forth, brave souls, and conquer the world of SEO with the enchanting magic of content! 🚀🌟 #seo #contentwriting #contentwriter #contentmarketing #contentwritingservices #content #leads #optimizedperformance

How To Change Your YouTube Channel Name via @sejournal, @MattGSouthern Follow this guide to easily customize your YouTube channel name & photo without affecting your Google account. The post How To Change Your YouTube Channel Name appeared first on Search Engine Journal. https://lnkd.in/dr3NuW4f #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

It kills me to say this, but…The best content without editorial links is like a sports car without fuel. Let’s play a little game. → Connect with editors: 2 points → Engage with their content: 3 points → Get into a relevant conversation: 5 points → Create standout content: 10 points → Repurpose: 12 points → Attract mentions naturally: 15 points Target: 40 points a week. Editorial links aren’t just backlinks. They're SEO gold, emerging from exceptional content. Repeat this week after week, and you’ll see traffic and revenue grow: → Create linkable assets: stats, research, and case studies. → Promote everywhere: SEO, social media, digital PR. → Network, network, network. → Be consistent. How many points do you earn each week? #SEO #linkbuilding

6 reasons why you shouldn’t copy what’s no. 1 on Google 👇 1. The heady afterglow of instant ranking success won’t last ↳ Blindly copying successful content might give you a temporary boost, but your blog won’t be able to hold its own and will slip down the rankings. Take inspiration, for sure. But you need to add a smattering of originality. 2. Your voice becomes bland ↳ Your expertise and perspective are unique. Don’t shy away from your distinctness. Use your blog to explore fresh insights that help you stand out from the crowd. 3. You’ll miss niche search intent opportunities ↳ While the top results cater to a broad audience, there will be segments of users looking for a different approach. Originality will capture these underserved audiences and provide you with higher-quality leads to your site. 4. You can’t become an authority in your niche ↳ Follow the pack and you can’t compete with established competitors. Original content positions your brand as an authority that’s willing to challenge the status quo. 5. You’ll be chasing clicks not engagement ↳ Click-through rates are an odd metric to place much value on. Instead, focus on informative content that leads to more meaningful engagement that develops trust in your brand. 6. The algorithm just won’t like it ↳ While imitation might work in the short term, you need comprehensive original content. This future-proofs your content and makes it so much more resilient to Google updates. 👉 Have I missed anything? Let me know below. #onpageseo #seotips

In the realm of digital marketing, innovation is key. I've developed a concept called Harmonic SEO Campaigns, drawing inspiration from the world of music. 🎼 #Innovation #DigitalMarketing Just as a chord in music requires a combination of notes, an effective SEO strategy needs a blend of elements. This approach moves beyond traditional tactics, integrating multiple factors to create a comprehensive and harmonious campaign. 🚀 From keywords to backlinks, site structure, and user experience, we'll explore how these elements work together to enhance your digital presence and achieve higher rankings. Join me in rethinking SEO and how we can orchestrate a strategy that resonates with both Google and our audience. #SEOStrategy #MarketingLeadership

𝗔𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗣𝗮𝘀𝘁 In the marketing world, mistakes can cost more than just money; they can damage a brand's reputation. Here are four areas to watch: 1️⃣ 𝗟𝗼𝘀𝘁 𝗶𝗻 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Consider cultural differences and translation nuances when marketing globally. Missteps here can lead to costly and embarrassing errors. 2️⃣ 𝗣𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝗙𝗿𝗲𝗲 𝗦𝘁𝘂𝗳𝗳 𝗮𝗻𝗱 𝗧𝗵𝗲𝗻 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗢𝘂𝘁: Ensure you can meet demand when offering freebies or running competitions. Failing to deliver can damage trust and reputation. 3️⃣ 𝗜𝗺𝗮𝗴𝗲 𝗙𝗮𝗶𝗹𝘀: Choose graphics that are culturally sensitive and accurate. An inappropriate or misunderstood image can cause a social media storm. 4️⃣ 𝗨𝗻𝘄𝗮𝗻𝘁𝗲𝗱 𝗡𝗲𝘄 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Know your audience and stay loyal to your current consumers. Launching a product your customers don't want can lead to a backlash. From an SEO viewpoint, avoiding these mistakes is crucial. Negative publicity can harm online reputation, affecting search engine rankings. Moreover, understanding your target audience can lead to practical keyword usage and better content localization. Remember, thorough research and understanding your audience can help avoid these pitfalls. Let's learn from the past and create better marketing strategies today! #MarketingMistakes #SEO #DigitalMarketing