Socium Media’s Post

Modern technology, particularly social media, is reshaping the landscape of marketing. This article highlights the significant growth in social media ad spending and emphasizes the importance of stories and short-form videos in engaging audiences. A must-read for all marketing professionals. https://bit.ly/3Tc8NRJ

Have you ever daydreamed about a career that combined a love of art and music with a fascination for understanding what makes people “tick”? Maiya Cook-Nelson used to until she found digital marketing and advertising! Dive into this month's Spotlight post to discover how Maiya's passions fuel her work—and what she loves to do when she’s growing brands through paid social ads! #PaidSocial #AgencyLife #SociumSpotlight #DigitalMarketing #Advertising

Give your media a more social experience to retain attention and revenue! Agora's Brad Altfest shares his experience. Find out how in our latest post. #socialmedia #engagement #revenue #Agora #BradAltfest

The Social Media Marketing Landscape: What to Expect in 2024 Ready to dominate social media in 2024? Buckle up, because the landscape is shifting! Ephemeral content reigns, brands become personal shoppers, and AI tailors experiences just for you. In this blog post, we'll unveil the 10 key trends shaping social media marketing, from interactive videos and AR try-ons to purpose-driven campaigns and voice searches. Learn how to harness these trends to build deeper connections, boost engagement, and stand out from the crowd. Are you ready to conquer the social media jungle? 👇👇👇👇👇👇👇👇👇 https://lnkd.in/giVQdiaa -------------------------------------------------- #socialemediamarketing #socialmediamarketingtips #socialmediamarketingtrends #marketingtrends2024

This insightful article discusses how modern technology, particularly social media, is reshaping the landscape of marketing. It highlights the significant growth in social media ad spending and emphasizes the importance of stories and short-form videos in engaging audiences. A good read for all marketing professionals.

Social media managers are managing content across multiple channels and accounts, and when planning and scheduling content, the last thing they want to do is hop from platform to platform. Now with Oktopost, manually posting Instagram Stories is a thing of the past! Our rockstar product team has introduced a new suite of features to make posting and measuring the impact of Instagram Stories a breeze! Allowing you to compare, contrast, and integrate your Instagram insights with your broader social media analytics for a holistic view. #TeamOktopost #Instagram #InstagramStories

Like it or love it, social media isn’t going anywhere, in fact, it’s only going to grow. Here's a great article on the evolving landscape of digital engagement. These trends really align with Birdeye's mission to help businesses thrive in the digital landscape. The only thing I'd add is that the power of user-generated content (UGC) amplification can't be understated! The future is bright, and Birdeye is here to help businesses make the most of it. Your success is our mission! 💪🚀

Knowing your audience in a public speaking situation is imperative. The same is true for your digital marketing efforts. The thing that separates public speaking and digital marketing (other than physical presence) is that you have one audience in most public speaking situations and multiple with your digital marketing. Does the same content work for LinkedIn and TikTok? Probably not. Why? Because your audience is different. Check out this blog post from one of my amazing co-workers Kyra Bruce on the different audiences you might find on different platforms: https://lnkd.in/gMbti3Zc

Interesting article from Digiday. Definitely worth a read if you care anything about social media and marketing. Here are the cliff notes: - Marketers must prioritize humanizing a brand on social media vs. just pushing product - Marketers are shifting social media hiring practices to recruit content creators and think more with a "creator mentality" - Brands need to be prepared to give up certain elements of control on social. Social moves at the speed of light. There has to be a level of trust and autonomy built with the social media team for the magic to happen. I'm beyond proud that MHP/Team SI forecasted this shift more than a year ago and launched the Content Studio led by the talented Christopher Bell-Davis 💪 This isn't just a theory....the proof is in the results! https://lnkd.in/gxskbign #socialmedia #content #creatormarketing