As this year’s earnings season wraps up, a noticeable pattern emerges. Many companies, if they can, are increasing their prices significantly to address inflation-driven cost spikes and changes in demand.
While investors love price increases (because of their fuel injection hit on the bottom line), it has also sparked discussions about fair competition. For example, Qantas has been heavily criticised for raising airfares, and supermarkets have also increased prices due to higher food and other costs, leading to customer complaints, shoplifting, theft and notable decreases in consumption of essential goods.
Whether companies face strong or weak competition, match to market and competitive benchmarking are limited and risky pricing methods in today’s economic environment. Match-to-market and competitive pricing are dressed up forms of cost plus. What distinguishes successful companies in crowded and niche markets is their ability to set prices that align with their customers' perceptions of value and market dynamics.
How customers consume your products and services; what they think is valuable about your offer; and how well you attend to their needs is not an afterthought in pricing, it is central to strategic price variation calculations. Forget that, then forever jump at shadows, play follow-my-leader; and watch your hard earned volume and margin go down year on year.
As this year’s earnings season wraps up, a noticeable pattern emerges. Many companies, if they can, are increasing their prices significantly to address inflation-driven cost spikes and changes in demand.
While investors love price increases (because of their fuel injection hit on the bottom line), it has also sparked discussions about fair competition. For example, Qantas has been heavily criticised for raising airfares, and supermarkets have also increased prices due to higher food and other costs, leading to customer complaints, shoplifting, theft and notable decreases in consumption of essential goods.
Whether companies face strong or weak competition, match to market and competitive benchmarking are limited and risky pricing methods in today’s economic environment. Match-to-market and competitive pricing are dressed up forms of cost plus. What distinguishes successful companies in crowded and niche markets is their ability to set prices that align with their customers' perceptions of value and market dynamics.
How customers consume your products and services; what they think is valuable about your offer; and how well you attend to their needs is not an afterthought in pricing, it is central to strategic price variation calculations. Forget that, then forever jump at shadows, play follow-my-leader; and watch your hard earned volume and margin go down year on year.
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General Manager at Sodexo
2wThe BEST Company as I am on my 35th year and hear were the name changes Seilers - Sodexho/FDI - Sodexho - Sodexho-Marriott - Sodexo what a great journey and still learning something new each day.