Sonos, Inc.’s Post

“Representation only matters when it’s power to our people. ‘Cause our life is our music, and that’s Power To The People.” It’s our commitment to authenticity, accountability, and generating opportunities for Black artists, providing space for Black storytelling and spotlighting the importance of representation in Production Music. Will you sync with purpose? https://bit.ly/3RsFzMz

It’s Black Music History Month! So, it’s only right we explore how Black music shapes marketing in our latest blog by LeeAnah James, MBA. From storytelling to brand loyalty, read on to discover how it’s had a profound impact on consumer behavior. #KulurGroup #DopeThinkersOnly Read: https://lnkd.in/erAVrQXv

Of all the commemorations and celebrations we cover in this blog, Black Music Month has to be one of the most enjoyable to ponder. How did Black music affect the American culture? The answer has to be – profoundly and beautifully!! #fulfillment #ecommerce https://hubs.li/Q02CSfqP0

Continuing our journey into the influence of Black Music on consumer trends, today's focus shifts to the authenticity and relatability of these genres and their strategic use in marketing. Jazz, blues, hip-hop, and R&B not only shape brand identities but also foster a genuine connection with the Black community by reflecting their real-life stories and emotions. However, leveraging this influence in marketing demands a careful balance to avoid cultural appropriation and ensure representation feels respectful and authentic. Successful integration involves understanding the music's cultural significance, engaging with Black artists, and aligning choices with brand values. This respectful approach enhances brand relevance, supports economic empowerment, and avoids stereotypes, demonstrating the power of Black Music in creating meaningful consumer engagement while honoring its rich cultural legacy. #BlackHistoryMonth #BlackMusic #MarketResearch #ConsumerTrends #MRX #Marketing 

We could not let this month pass without wishing the incredible Vaughnette Bigford a Happy Black Music Month!!! In case you didn't know, June is the month to celebrate Black musicians' enduring impact and legacy and their creativity on music, culture, and history. We love you Vaughette!! Thank you so much for all your support and for gracing the world with your talent!! __________________________________________________________________________________ Want a way to keep up with all these special dates and occasions, DM and ask about getting your very own copy of the 2024 Caribbean CEO Publicity Calendar

I had a chance last week to join Cara Kneer and her incredible team at Atlanta & Co. to talk about Black Music Month and Atlanta's musical contributions. The conversation around equity has to continue beyond June. Here are my big takeaways on the issues in the industry as it stands for black artists and professionals and my proposed solutions to help make the music industry a more successful industry for all. The Issues:  We have little to no control of how the music comes out and is shared/framed with the public, the labels and system do. This prevents us from moving culture in a positive way. We have little to no control over finances. This creates opportunities where young people and young leaders can be taken advantage and "pimped out" for short-term corporate profits.   We have little to no control of the people. Sure, we are seeing more black executives than in the past, but in the system they are reinforcing the institution. When I was in this system I gave up my freedom to be able to create systemic change and I knew that. That change has to be done by means of getting the full trust that other groups have over their music (Latins running Latin music, Nashville people running country music) I KNOW all of this is because I was in this and lived this and when I tried to change things I got the boot. The Solutions: Grassroots community building - we as a black community need to start investing in each other and passing our knowledge on in an impactful way to the generation behind us. We need to bring awareness to our non-black friends to understand what we are up against and how this is actually preventing moving culture forward for all of us. Real ACTUAL inclusivity, not empty titles/positions where black leaders can't actually lead https://lnkd.in/er-kD3jS #blackmusicmonth #dei #diversity #equity #blackprofessionals #blackbusiness #musicindustry #music #entertainment #entrepreneurship #raydaniels

Unfamiliar with The Music Inclusion Hub? Created by Boulanger Initiative, Castle of Our Skins, and D-Composed, The Music Inclusion Hub provides high-quality, culturally-competent, historically-expansive, and diversity-promoting resources for educators and students grades 2-12, early college, and beyond, including a variety of learning materials, resources, and music scores. MIH aims to: - Provide educators with culturally responsive pedagogical tools and materials. - Expose young minds to the power of music, storytelling, history and their connections to today. - Encourage students to draw inspiration from and find relatability to Black history, historical figures, modern day Black contemporaries, and women and gender-marginalized composers. - Challenge the definition of who is a composer, introduce other genres of music to the conversation, and bolster a more just and equitable narrative of artistic excellence on a national level. Learn more at https://lnkd.in/gGvB85Rr

🧡Celebrating Black History Month with Give a Beat! 🎶 Our latest blog honors legendary black electronic musicians who've shaped music history with passion and innovation. Learn more about these legendary pioneers and icons by reading our blog here: #BlackHistoryMonth #GiveaBeat #MusicLegends

⚪ Last call for an experienced cohort of mentors (music professionals, both creators and executives) to apply to be mentors for the we.grow x POWER UP (PRS for Music) Mentoring Program and coach future industry leaders. ✦ The mentors must have a deep understanding of the barriers faced by Black music professionals and extensive experience within your area or a specialist skill set. ✦ Mentors are matched with mentees based on experience, aims, needs, background and requirements by a panel of mentoring experts. ⚪ We provide training, a guidance handbook, access to 2x mentorship managers and £175 as a nominal gesture of gratitude for the mentors’ time. ✦ POWER UP is an ambitious, long-term initiative which supports Black music creators and industry professionals and executives, and addresses anti-Black racism and racial disparities in the music sector. If you can commit to 2hrs per month, head to our blog to register by the 31st of January. 👇 https://lnkd.in/dRigXXeP

Beyoncé became the first Black woman to hold the No. 1 spot on Billboard’s Hot Country Songs chart with her single “Texas Hold ’Em.” Country music is big business. According to a report by Economists Incorporated, the music industry creates $170 billion in value annually to the US GDP, supports 2.47 million jobs across a wide range of professions, and accounts for $9.08 billion in export sales. The report also states that revenues in the music industry have a 1.5x multiplier on the broader economy, and there are 236,269 music-related businesses across the country. In Nashville, the music industry contributes $5.5 billion to the local economy, for a total output of $9.7 billion within the Nashville area. Music events are also an essential part of the local economy, bringing in tourists, creating jobs, and generating income for local businesses. Overall, the music industry has a significant economic impact on the US and local economies.