Sovrn’s Post

Big news ‼️ We’ve teamed up with Taiv to bring #CTV OOH opportunities to brands and advertisers, adding scale to traditional CTV campaigns and new touch points for reaching viewers. Read more about what this means for our industry (and what it could mean for your business) in AdExchanger today.

✅🖥️ AdExchanger (12/15): “Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible. Taiv installs hardware to the TVs mounted in bars and restaurants. This hardware uses AI to detect when a commercial break starts and swaps the active TV input from the content playing to Taiv’s device, effectively replacing a designated commercial break with its own ads. Venues agree to this setup because they get a cut of the ad revenue, which is net-new income for many brick-and-mortar businesses. But, perhaps more importantly, these spaces can also add their own house ads to the rotation. Nexxen is selling Taiv’s CTV OOH supply to its clients through private marketplace deals. But Nexxen labels this inventory as CTV OOH (rather than just CTV) to make sure advertisers actually know what they’re getting, even though it’s a harder sell. Ad inventory on TVs in public places often get bundled with traditional CTV supply so marketers buy more of it (albeit unknowingly).” ⬇️ #streamingtv #ctvadvertising #oohmedia https://lnkd.in/e2-7cKt3

Consumers prefer channels that ’cause the least interruption to their lives’. The top ranking media channels for consumers are: sponsored events, cinema ads, OOH ads, POS ads, and DOOH ads. The story here is not the decline in linear TV, its the preference amongst consumers for OOH advertising. The study compares media choices of consumers vs. marketers and it is fascinating that there is not more parity between the two sides. Kantar’s study notes that there is a 90% correlation between media channels that consumers claim capture their attention and those in which they prefer seeing advertising. Top 3 attention capturing channels amongst consumers? All OOH.

March Madness Advertising: A Slam Dunk for Media 🏀 As March Madness hits, the advertising world is in a frenzy, with TV and streaming platforms nearly sold out of ad inventory for the men's tournament. Warner Bros. Discovery Executive VP of Ad Sales, Jon Diament stated “We are basically sold out in the tournament; this will be the best revenue in the tournament we have ever had.” The extensive coverage across CBS Sports and TNT Sports, broadcasting all 67 games, coupled with live streaming options, offers advertisers great exposure if they can claim one of the limited remaining spots last minute. Despite the challenge, the allure of live sports events remains undeniable for advertisers, driving a rapid sell-out of ad inventory. For the 2023 “March Madness” tournament, CBS pulled in an estimated $694.7 million in national TV ad revenues, while TBS came in at $184.8 million; TNT, $82.7 million; and TruTV, $59.8 million, according to EDO Ad EnGage. As brands clamor for a piece of the action this year, March Madness underscores the enduring power of live sports in advertising, transcending beyond the basketball court. Stay tuned to our LI for the 2024 ad revenue numbers. #MarchMadness

ICYMI: New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%: The Out of Home Media Association Aotearoa (OOHMAA) says their member’s 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH’s total revenue in 2023 reached $137m, equating to a 15.5% increase […] #DOOH #digitalbillboards #digitalsignage

The Trade Desk's analysis of data from various Q2 connected TV (CTV) campaigns in 2023 has yielded several crucial insights regarding the effectiveness of CTV campaigns within a multichannel media mix: 1. Top-tier CTV inventory increased the likelihood of driving website visits by 50% compared to lower-quality inventory. 2. CTV ad exposure led to a 50% reduction in the number of impressions required before audiences visited the brand website. 3. Viewing a CTV ad heightens the probability of audiences searching for a brand on Google. To learn more about partnering with Bulletin for your CTV campaigns, reach out to ben hemming or Alexie Lopez! Check out the report here! https://lnkd.in/gB6pWbVH

Is the worst over for TV ad industry? Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, #IPL and the #WorldCup have renewed hopes for the industry. Karan Taurani | Mayank Pravinchandra Shah #TV #Digital #Revenue #Advertising

ICYMI: New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%: The Out of Home Media Association Aotearoa (OOHMAA) says their member’s 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH’s total revenue in 2023 reached $137m, equating to a 15.5% increase […] #DOOH #digitalbillboards #digitalsignage

FYI: New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%: The Out of Home Media Association Aotearoa (OOHMAA) says their member’s 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH’s total revenue in 2023 reached $137m, equating to a 15.5% increase […] #DOOH #digitalbillboards #digitalsignage

New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%: The Out of Home Media Association Aotearoa (OOHMAA) says their member’s 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH’s total revenue in 2023 reached $137m, equating to a 15.5% increase […] #DOOH #digitalbillboards #digitalsignage