Sovrn’s Post

Strategy is most times the difference between a performing ad and a failed ad. This is relevant because... if the strategy is optimised to accommodate unforeseen changes, then you can be sure that the pressure on the implementing team will not be chaotic.

What is the current state of ad technology? And can codecs help broadcasters meet consumer expectations while also improving ad-engagement? Read this article by Thomas Kramer of MainConcept in IABM to find out https://lnkd.in/ez5USRHB

In the vast expanse of ad space, it's not about being everywhere - it's about being strategic. 🎯 Let's make every ad count. #StrategicAdvertising #WiseChoices https://bit.ly/3Ri60Fs

Marketers, need a brand safe alternative video platform to showcase your message during next year's record $10.2 billion political ad spend? National CineMedia (NCM) is here to help, check out the incredible movie releases next year and DM to start planning. #mediabuying #2024election #2024planning

Is traditional measurement dead in the era of CTV live event dominance? Navigating the turbulent waters of advertising measurement in the CTV live event era. Beatgrid https://lnkd.in/ewfEy3gY #partnercontent #CTV #advertisingmeasurement

At this point in the evolution of digital advertising, there is an increasing focus on supply path optimization (SPO), as companies aim to maximize their ad efficiency," says Lara Koenig, Global Head of Product at MiQ. So, how does SPO work in the world of Connected TV (CTV) advertising? According to Lara, it's different from web environments, but learnings & lessons from Web can be applied to CTV. The conversation is less about auction duplication in CTV v.s. maximizing path alignment with publisher preference. In this interview with Beet.TV, Lara highlights the importance of aligning with the publisher's priorities in CTV, emphasizing, "The conversation shifted more towards how you can maximize the path that you're buying through to align with the publisher's priority." Read the full article to see Lara’s strategy to maximize ad efficiency. https://lnkd.in/dAqQ7d5d #DigitalMarketing #CTVAdvertising #SPO #AdEfficiency

A weak CTA is the best way to mess up your ad at the last moment. Instead, use a CTV (call to value) Ex.: ❌ "Buy now" ✔ "Reclaim your focus with headspace" Try it for your product or service:

Here are the stats of my game before the start of my new ad campaign. Check out my previous post for more details. Let's see some progress.

SPO is critical for online advertising efficiency. But listen to Lara discuss how MiQ applies learnings from online SPO to CTV to deliver the best possible results for our agency partners and brands.

How does a Media company generate revenue? 3 primary ways: AVOD- advertising revenue SVOD-subscription revenue TVOS- transaction or pay-per-view Lightcast allows you to generate revenue through all three channels on one single platform! #media #ott #monetization