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Weekly Client Wins: Many ad platforms recommend utilizing a maximum conversion or an automated bid strategy, but when your account is out of learning, you have all the information you need to watch your manual bids and capitalize on an improved cost-per-lead. 🎊 For one of our clients, we got our cost-per-lead down by 38% while increasing our conversion volume by 55% by leveraging the combination of a strong top-of-funnel ad strategy and regularly optimizing our manual bids on LinkedIn.

The SaaS ad space has never been so noisy. Ad metrics are tumbling across the board. CAC is going the other direction. And consistently coming up with winning creative concepts? That's a tall task for anyone. We don't have all of the answers, but we did our best to synthesize the strategies and tactics that top advertisers are using to stand out from the rest of the pack. Check them out here in Superside's SaaS ad lookbook: https://lnkd.in/dRguCPJv

Looking to improve your programmatic revenue without the technical hassle? 🛠👀 In a monetisation industry that has become far too complex in recent years, Ad Management platforms are set to bridge the ad tech expertise gap between all publishers to help them make the most out of their inventory. Learn more in our dedicated article: https://hubs.la/Q01-bJhV0

Boost revenue by setting up eCPM floors for your ad units. Once set, AdMob will start observing traffic for up to a week to help you determine the eCPM price. Learn more: https://goo.gle/3x6DS0G

The first day of spring means new beginnings and new revenue opportunities! 🌼 Unlock the potential of your ad inventory with Google Ad Manager and watch your profits grow. Start optimizing today → https://goo.gle/43oBCgM

Are you getting the most out of your ad inventory? Prebid is essentially a header bidding solution that empowers publishers to conduct real-time auctions for their ad inventory before the user’s web page even loads. This creates a competitive environment where multiple Demand-Side Platforms (DSPs) can bid on the impression, ultimately driving higher CPMs for publishers. Benefits of Prebid for Publishers: ▶ Increased Revenue: Prebid’s competitive bidding environment leads to higher CPMs and overall revenue growth. ▶ Improved User Experience: Faster ad loading times achieved through pre-emptive auctions enhance user experience. ▶ Greater Control: Publishers have more control over their ad inventory and can choose which DSPs participate in the auctions. #GenieeInternationalGroup  #Prebid #AdRevenueOptimization #HeaderBidding

Read how an ad server migration done right can unlock a multitude of benefits, including faster ad load times, viewability improvements, operational efficiencies and more. Ad stack migrations are never easy, so congratulations to the Ringier Advertising team and to my colleagues Claudia Becker & Nathalie Knuth-Hahndorf! 🎉 Learn more about how Ringier Advertising achieved these results in the case study below. #adserving #efficiency #adstack

Did you know you’re losing out on 20%-30% of your video ad revenue? Your revenue is not at its full potential, especially If you’re using third party video libraries. You can fine-tune your video ad strategy for maximum revenue impact. Reclaim a substantial 30% revenue through - ✅ 30+ top-tier header bidding demand partners and Google AdX for optimal results ✅ Power of our machine learning-driven dynamic floor engine for efficient, real-time bidding ✅ A robust video player supporting multiple formats, ensuring an elevated user experience ✅ Comprehensive analytics, round-the-clock AdOps support, and strict Google policy compliance to pave your way to success AdPushup’s In-stream Video Ad Solution could be just the solution for all your woes. Still apprehensive? See you in our inbox, maybe?

The ability for FAST channels to track ROAS equips publishers and streamers with a competitive advantage. 🦸♂️ Advertisers can now measure campaign performance like never before – check out the value of these insights to your campaigns. https://lnkd.in/gzUmacbX #FASTChannels #ROAS #StreamingMedia

Why has Ringier changed it's ad server? What is an ad-server in the first place? What's so difficult about serving ads? Modern ad-servers are much more than just serving digital ads - they are a one-stop shop for ad management solutions: They are a centralized place for uploading creatives, defining delivery parameters, implementing creative strategies, tracking your performance, and gaining advanced insights and measurement. Are all ad servers the same? Clearly not! The Ringier case study shows that switching ad servers does have instant implications: Ads are loading quicker (23% increase). Ads are more frequently seen by users (17% increase) and at the bottom line Ringier is able to better monetize their content.