SPARC Group LLC’s Post

Why Do Brands Only Show Their True Colors in June? 🌈 As it is Pride Month, I have been reflecting on the influx of rainbow logos and celebratory posts from brands across all industries. It is heartening to see so much support for the LGBTQ+ community, but it also raises an important question: Why do these expressions of solidarity often disappear once July begins? True allyship means standing by the LGBTQ+ community year-round, not just when it is trending. It is about ensuring inclusive policies, supporting LGBTQ+ employees and customers, and fostering a culture where everyone feels safe and valued every single day. So, as we bid farewell to another Pride Month, let's challenge ourselves and the brands we support to keep the spirit of Pride alive all year. 🌟 #PrideMonth #LGBTQAllyship #InclusiveWorkplaces #YearRoundSupport #TrueColors

Want to know how brands like The North Face are championing Pride all year round? In our latest Drop, Daniel Stevens from Influencer’s in-house creative and strategy team Impact Studio, explores how brands can work with creators to celebrate LGBTQ+ communities throughout their campaigns, throughout the year, and what brands like The North Face are doing to lead the way. Read the full Drop on The Drum now! #influencermarketing #bcorp #pride

June is Pride Month–a time to celebrate the resilience of the LGBTQ+ community and their progress in pursuit of equality and acceptance. It’s a time for reflection, education, and connection. Manchester Industries remains an ally and offers a supportive workplace where all employees feel safe, valued, and included. One simple way we can create a more accepting workplace is by adding pronouns to email signatures. Pronouns are how we identify ourselves apart from our names. Sharing your pronouns first can set a norm and encourage others to do the same. We don’t just talk about our commitment to inclusion, we choose to model it. #PrideMonth #DiversityAndInclusion

#PrideMonth has marked an excellent time for me to personally reflect on the actions I can take each day to foster an inclusive and supportive environment on my teams and with my clients. This article featuring ten of my colleagues is a helpful guide.

During this special time of celebration and reflection, let's remember the power of owning our own story. Each of us has a unique journey, and embracing and sharing that story is a beautiful way to honour our authentic selves. Pride Month is not just about celebrating the LGBTQ+ community; it's about embracing our identities, our experiences, and our triumphs over adversity. By owning our stories, we empower ourselves and inspire others to do the same.  When we embrace our truth, we break down barriers and challenge stereotypes. We show the world that being true to ourselves is not only courageous but essential for personal growth and societal progress.  Let's remember that owning our own story is not always easy. It takes vulnerability, strength, and resilience. But by doing so, we reclaim our narrative and pave the way for others to do the same.  Remember, your story is unique and valuable. Own it, embrace it, and inspire others to do the same. Together, we can create a world where everyone's story is celebrated and respected.  #HappyPrideMonth #OwnYourStory #EmbraceYourself #AuthenticityMatters #RaymondJamesHitchin

So… what’s in my new book? 👀👀👀 I debunk 13 myths that hold us back from making meaningful progress in our workplaces: Myth 10: No one can question our support of the LGBTQ+ community. Look at how much money we invest in June Pride Month! We aren’t diversity washers. In this myth, I tackle the following head on: 👉🏿 How can we stop diversity washing in its tracks? How do we go beyond checking a box and making commitments that have meaningful impact? 👉🏿 What does it mean to be on a journey to be an ally to the LGBTQ+ community? 👉🏿 When will we realize that our employees are our forgotten consumers? Why do we spend more time thinking about external impact and not considering internal impact? And more. 🔥🔥🔥 #leadership #inclusion #AuthorsJourney #MitaMallick PS: I’ll unveil every Wednesday the 13 myths I am debunking to help us transform our workplaces. Leading up to the launch day October 3. 🙌🏾

Celebrating Pride Month at Capital & Regional! 🏳️🌈 At Capital & Regional, we believe in creating inclusive spaces where everyone feels valued and respected. For Pride Month this year, we are proud to stand in solidarity with the LGBTQ+ community, celebrating diversity, acceptance, and love. Our commitment goes beyond just words. Here’s how we’re making a difference: 🌈 Inclusive Policies: We ensure our policies protect and support LGBTQ+ employees, fostering a safe and welcoming environment. 🌈 Community Support: Partnering with local LGBTQ+ organizations to amplify their voices and support their causes. 🌈 Employee Resource Groups: Empowering our LGBTQ+ colleagues through our One Voice committee where a large part of this is dedicated to promoting inclusion and providing a platform for their voices. We hope everyone enjoyed celebrating Pride Month as much as we did and continue championing a world where everyone can be their authentic selves. Together, we can create a brighter, more inclusive future for all. #PrideMonth #LoveIsLove #Inclusion #CapitalAndRegional #LGBTQSupport

Celebrate Pride Month sustainably! As we celebrate Pride Month and honour the trailblazers who paved the way for LGBTQ+ rights, let's also commit to creating a safe and inclusive environment for everyone, every day. At Thalia Waste Management, we believe in building a future where love and respect are universal. Whilst celebrating this month, let's also think about doing so sustainably. Here are a few tips to show your pride and love for the planet: ·      Use reusable pride flags and decorations. ·      Support LGBTQ+ businesses with sustainable practices. ·      Recycle your pride event materials properly. ·      Carpool or use public transport to pride events. Let’s make this Pride Month a celebration of love and sustainability! #PrideMonth #EqualityForAll #SustainablePride #WasteManagement #InclusiveWorkplace #LoveWins

Marketers, this is your chance. Brands have an invaluable opportunity to use their size and influence to support the LGBTQ+ community and to drive the equality agenda. Join our webinar to learn about how to make your brand an ally with impact. 🌈 Jiri Nozicka Josh Smith-Johnston Mark Fisher Leigh Kelly Andrews

As advocates for corporate social responsibility with a diverse team, we strive for justice, equity, diversity, and inclusion because they're essential values. However, effectively communicating these values can be challenging for companies particularly during LGBTQ+ Pride Month when companies unveil rainbow-themed products and rebranding efforts. The phenomenon of "rainbow washing" has led to skepticism towards brands that seem to capitalize on the LGBTQ+ community, often resulting in fumbled Pride messaging or misaligned values. To ensure authenticity and alignment, our team uses 4 strategies to avoid rainbow washing, not only during Pride Month but every month: https://loom.ly/RaZ7KC4