Steven Forth’s Post

One of the key insights from the Maxio Institute Report The Growth State for B2B Subscription Businesses is that consumption or usage invoicing is holding up well. This is an important message for people considering a hybrid pricing model for 2024. Thanks to Jonathan Cochrane, CPA 🚀 for his leadership on this. https://lnkd.in/gGG2WdaM #SaaS #subscriptioneconomy #pricing

Results of a simple LinkedIn Poll asking what will shape SaaS Pricing in 2024. N = 65 Ibbaka recently published a report on AI Monetization in 2024. https://lnkd.in/g7Hc_shY #B2B #SaaS #AI #AIpricing #pricing

One of the things I get asked for frequently on my calls with scaling SaaS orgs is if Maxio has Benchmark Data that we can share on how similar companies are performing. GREAT NEWS: Yes we do in our latest MAXIO INSTITUTE REPORT Download your copy of the Maxio Institute's report here: https://lnkd.in/geb28Mms  🔍 What's in the report:  Get the lowdown on how B2B SaaS businesses are growing, categorized by billing type, size, and industry Explore the industries that thrived, those that displayed resilience, and those that encountered challenges in the year 2023 Identify the geographical locations witnessing the fastest business growth

Well before Steven and I met, I've read a fair bit on what he had to say on value-driven SaaS pricing. His takes on the intricacies between value and pricing are quite delightful. If you are an operator looking for practical advice on how to think about this both strategically and practically, this webinar might be worth your time.

Builder.ai are using #CapchasePay to hit sales targets, reduce collection cycles, and empower customers 🎯 Capchase Pay is the buy now, pay later solution designed with B2B SaaS vendors in mind. See how you could use it to shorten sales cycles, improve top-line metrics, and reduce the load on finance here: https://ow.ly/1oH950Pmnio #SaaS #SaaSSales #B2BTech

If it's already considered a "best practice" in B2B SaaS (#PLG or not), its probably not going to significantly move the needle for you as a start up or scale up. Especially in the early days, it's best to focus energy and efforts on 1-2 bets you think will give you the edge and not checking boxes.

SaaS pricing can feel like a guessing game. How much should you charge? Will customers baulk at the price? What if you're undervaluing your product? Here's the good news: you don't have to guess! Data-driven pricing uses customer data and market research to set profitable and attractive prices for your target audience. It's about letting your customers tell you what they'll pay. #datadrivenpricing #saas #growth #pricing #saaspricing

Usage-based billing is 🔥🔥🔥 with 3 out of 5 B2B SaaS companies including it in their product offering. What's your pricing strategy for 2024? https://lnkd.in/eaQNFuiA #saas #billing #pricing

It all comes down to value 📊 That's a key takeaway from Paddle's latest "State of B2B SaaS Pricing 2023" report. In the world of SaaS, understanding the true value your product brings to your customers is crucial. The report shows that more mature companies are increasingly adopting value-based pricing, aligning their prices with the value they provide. Interestingly, it's not just the big orgs who can benefit from this strategy. Even small companies with $1M ARR can leverage the power of value-based pricing, without needing a massive in-house team. Or as Paddle nicely formulated it: "But value-based pricing is powerful and shouldn’t be reserved for big business. Even companies as small as $1M ARR should be able to execute this without having to resource a giant in-house team." Richard and I started Minoa because we were deeply passionate about the growth opportunities that pricing changes can open up. Patrick Campbell and others have inspired us on the way. As we continued to learn about the concrete need of modern SaaS businesses, we have set a focus on helping companies sell the true value and impact of their products instead of features. And it makes us excited to see that the pricing report underlines the importance of value again. In case you want to explore how value-based pricing can be operationally executed across your sales team, feel free to reach out - happy to run a quick 15-30 minute session. #ValueBasedPricing #ValueSelling #Monetization

When upsell rates stagnate, it's easy to point fingers at the sales and customer success teams. But often, the problem lies in the pricing structure itself. As Monevate Founder James D. Wilton shares in his latest whitepaper, without effective upsell options baked into the pricing strategy, even the best sales team will struggle to drive revenue. 📉 Download the full whitepaper for private equity operators '8 Signs to Identify a Strategic Pricing Opportunity within your B2B XaaS Portfolio Company' and learn more about the strategic pricing opportunities in your portfolio: ➡️ https://lnkd.in/eiPM9r4K #Pricing #Monetization #SaaS