Steven Forth’s Post

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CEO Ibbaka Performance - Leader LinkedIn Design Thinking Group

Gary Bailey underlines just how central pricing innovation is to product innovation. Pricing is part of innovation. Without pricing innovation fails. #pricing #innovation #generativeAI

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Gary Bailey Gary Bailey is an Influencer

Monetization Design

Who says Pricing & Monetization innovation doesn’t matter? 1. Microsoft (+$3 Trillion) = subscription pricing 2. Apple (+$3 Trillion) = monopsony AppStore pricing 3. Nvidia (+$3 Trillion) = skimming pricing 4. Alphabet (Google) (+$2 Trillion) = auction dynamic pricing 5. Amazon (+$2 Trillion) = membership pricing Not these small companies! No one starts a company to price like a small company. But pricing like a big company requires Monetization innovation. #monetization #pricing

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Thank you Steven 🙏

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Maaike Mintjes

Cocreation | Design Thinking | Design Research

1w
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