Steven Hindes’ Post

Subscribing to every streaming service is costly, not to mention a bit tedious. Streamers can feel that exhaustion coming from consumers. Bundling streaming services seems like the natural place to go - we've already seen success on that front with Hulu/Disney/ESPN. #Bundles #Streaming #StreamingWars #TV #FutureOfTV

The value of streaming services used to be their relatively low cost when compared to cable bundles 💰 📺 yet it seems like the streaming wars have led us to the exact same place. It really makes you wonder if this was the best course of action. What does an alternate reality look like where studios are content to house their content on Netflix for a suitable fee rather than launching their own services? What do we gain and what do we lose? #Media #Streaming #StreamingWars

Roll credits: the era of cheap streaming is over. A bundle of top US streaming services will now cost you more than the cable bundle you thought you escaped. Here are the numbers — and the silver lining. https://lnkd.in/ef8qjJAe #streaming #streamingtv #cable #financialnews #financeandeconomy #economicnews

Similar to the traditional cable bundle, the increasing popularity of bundled streaming services reflects a practical solution to consumer fatigue in the streaming market. With subscription prices on the rise, this shift not only benefits our wallets but also aids the VOD industry in mitigating subscription cancellations. It appears the industry recognizes the importance of making the viewer experience as enjoyable as the content itself, resulting in a win-win for all. https://lnkd.in/e2A9Bi_6

The streaming industry is ever-evolving. Here are a few insights about what to expect in this space as we move into 2024: https://lnkd.in/gXXEs_PE #LifeatCox

The streaming industry is ever-evolving. Here are a few insights about what to expect in this space as we move into 2024: https://lnkd.in/gTYv7y2C #LifeatCox

🎬 Hunter Terry, Head of CTV at Lotame, sheds light on the evolving landscape of streaming services in a recent Forbes article. "Why spend $10-30 a month for three or more streaming services, to see movies and shows that you will never watch?" Hunter's insights provide a thoughtful perspective on the current challenges streaming services face, and how bundling might be a key solution. https://bit.ly/3TqGcIF #ctv #streaming #bundling

Tis the year of bundling & consoladation for streaming platforms: " #Apple TV+ and #Paramount+ are considering bundling their #streaming services as media companies seek answers to streaming profitability."

The streaming industry is ever-evolving. Here are a few insights about what to expect in this space as we move into 2024: https://lnkd.in/gYYDwNew #LifeatCox

Exactly how powerful these streaming bundles will be remains to be seen. In any event, this won’t mark a revival of the highly profitable pay-TV fat bundles of the past. The way the streaming landscape has evolved means the dynamics are different than with cable TV. Today you can’t get, say, the full complement of live sports on ESPN without taking a whole bunch of other networks you don’t really care about, whereas you don’t have to buy a bloated streaming bundle just to get, for example, Netflix. The new bundles and offers are part of the “streaming market repair,” as Morgan Stanley analyst Ben Swinburne put it in a research note last week. The trade-off for content owners and distributors: lower churn but also lower revenue per subscriber.