We are celebrating our 1st year 🎗
Here is what I wish I knew before starting
Credit: at the beginning stage, your company will not have any credit. Therefore, it can be extremely hard to move freight, unless you already have a big driver base that trusts you. In many cases, you can offer the drivers payment before the delivery, and they will still refuse to book, because of lack of trust.
Niche down: choose a small niche, and start doing research. Learn the common issues that shippers face in this specific niche. Come up with solutions to those issues. Focus on these solutions, when doing cold calls or sales in general.
Overhead: As you start growing, you will get many calls and emails from companies offering services (tracking services, TMS, marketing, customer leads, business optimizations, credit improvements, etc.). Most of these services will have a binding contract, meaning you will not be able to cancel these services unless the contract ends (some can last up to 3 years). Think twice, before accepting any of these services, because most of your customers can switch to a competitor in any day. This can result in a situation of low cash flow and high overhead, potentially leading to bankruptcy.
Celebrating our 1st anniversary 🎉
Marketing Manager @ Career Group Companies | Branding & Content Marketing
3wHappy 5 years!!!!!!!