Tag’s Post

As consumers face higher prices at grocery stores, Tag knows Food and Beverage marketers also face producing more marketing content with less. How can Food and Beverage brands be noticed in today’s market while staying affordable and relevant with their consumers? Here are three areas F&B brand marketers can optimize to maximize marketing efficiencies and consumer value: https://lnkd.in/e2VsvNEk #TagTalent #FoodandBeverage #brandmarketing #inflation

ICYMI at Future Pharma on Wednesday: Tag Americas Jennifer Dee and Moderna's Michelle Nguyen shared how an innovative modular content production strategy, "Modular Creative," fueled Moderna's ability to create, localize, optimize, and distribute global content at speed and scale. According to Jenn, "Modular Creative sets a new standard for pharma content creation and distribution..." If you'd like to know more about Tag and Moderna's success story, reach out to Jenn or contact us here: https://lnkd.in/eWGXbbAv #TagTalent #Moderna #pharmaceutical #FuturePharma #modularcreative #modularcontent

ICYMI at Digital Food & Beverage Monday: With fickle consumers, social media trends, and news events influencing food and beverage product sales, how and when should F&B brand marketers react to capitalize? Tag Americas Andrea Flanders knows that to engage diverse audiences, "Proactive content production and localized creative efforts are key." On the flip side, Cam Gaylord, of The HEINEKEN Company, knows first-hand the powerful impact reactive content has, and has successfully seen how "Quick mobilization and leveraging the right expertise can significantly amplify a brand's reach..." The event may be over, but the creation of high-quality, cost-effective, omnichannel content must continue! Reach out to learn more about Tag and Heineken's content production success story: https://lnkd.in/eWGXbbAv #TagTalent #DigitalFB #foodandbeverage #proactivecontent #reactivecontent

Happening TOMORROW! Join Tag Americas Jennifer Dee, and Moderna's Michelle Nguyen, for their 1:05 pm Fireside Chat at Future Pharma. They'll reveal the innovative content production strategy behind Moderna's ability to create, localize, optimize, and distribute global content at speed and scale. See you there! #TagTalent #Moderna #pharmaceutical #FuturePharma

Its officially a wrap on another year of Cannes Lions International Festival of Creativity. To celebrate what was an engaging and insightful week of creativity and connection, we wanted to start the week with a reflection on our top 3 highlights. 🏆 Our first time at Cannes Lions as part of dentsu. This year was our first year attending the event following our acquisition by dentsu in July 2023. This meant that not only did we unrivalled access to the dentsu Beach House for colleague and client networking as well as fantastic panel sessions, but we also took great pride in sharing in the wins of the @dentsu global teams. In total, the @dentsu team picked up awards in 24 Lions including Dentsu Creative Amsterdam picking up the Grand Prix award for Creative Strategy! 🤖 Our Global Head of Technology featured in two panels. Talking on AI, Mark Knowles shared his expertise alongside other experts. Highlights from the session included the importance of utilising diverse minds and perspectives in distilling your AI strategy, as well as bringing the right people along on the journey to ensure organisational transformation is possible whilst guaranteeing you business’ AI positioning remains true to your organisations’ tone and values. 🎤 We attended many enlightening panels and some great events. Throughout the week we attended various sessions and events, including LBBonline - Little Black Book's panel, ‘Inside Job: How the New Gen of Inhouse Agencies Has Found its Creative Ambition’ featuring our friends at DoorDash, Raconteur | B Corp™ x VCCP's session on ‘Maximising effectiveness and creativity through tech’, and a great event from Reddit, Inc. x dentsu on ‘The future of search, social and community’ as well as many more events and panel discussions. Keep an eye out for our full download, where we will be sharing highlights and takeaways from all the top events, panels and announcements from this year’s Cannes Lions International Festival of Creativity.

Yesterday, our Global Head of Technology, was back on stage at Cannes Lions International Festival of Creativity at dentsu Beach House, speaking on redefining interactivity in customer experience alongside Alex Hamilton, Innovation Director, Dentsu Creative, Fiona Ross, Global Brand Head, Emerging Markets Virgin, and Adrian Cutler FRSA, Microsoft. Have a read of some of our top takeaways from the session below 🔽. 1. Create an AI curious collective 🤔. Fiona Ross highlighted the importance of engaging diverse minds from within your business to develop and distill your AI strategy. Data, Tech, Privacy, Leadership, Infrastructure and importantly front-line teams who can spot AI ROI and tangible added value are key to ensuring a strong evaluation of AI. 2. Remain true to your brand 🔑. Ensure your position on AI aligns with your brand values and tone of voice which will guide how you want to use and implement AI within your organisation. This helps guide a business when overcoming the ethical challenges AI can present. 3. The power of partnership 🤝. Similarly to one of our previous panels, panelists highlighted the importance of diverse perspectives by bringing together key strategic partners with outside in perspectives to help guide your organisation about benefits, ROI and implementation strategies as well as helping you keep pace with change in the AI landscape. 4. The rise of a new user experience 🙌. Conversational chat will bring rise to much more intuitive user experience vs monolithic software platforms. This can create truly accessible global platforms that help deliver on agility and velocity. 5. The AI counterpunch 🥊. You may find that the value and ROI of AI may result in organisational change which conflicts with your brand values and human centric culture. It's important to ensure the human in the loop remains sacrosanct and that gains are balanced with strong organisational communication. It was great to see a member of the Tag team on another enlightening and thought-provoking panel, discussing the ever-evolving topic of AI alongside a fantastic group of experts. #CannesLions2024

We're now midway through a jam-packed week at Cannes Lions International Festival of Creativity where the team have been busy attending panel sessions and connecting with clients. A highlight of the week so far has been our very own Mark Knowles, Global Head of Technology, taking to the LBBonline - Little Black Book stage alongside Amazon Web Services (AWS) and Adobe on how brands can maximise creativity and scale content using AI technology. Have a read below of just a few golden nuggets from the session: 1. The power of partnerships 🤝. Brands need to make sure they are activating their partners together to bring the full power of a content supply chain to bear across people, process and data. 2. AI strategies are a must ⭐️. Both brands and production companies need to ensure they have a clearly aligned AI strategy to evaluate and activate GenAI at scale across the organisation. Without them, you can’t activate in an agile way. 3. Content supply chains require organisational transformation 🚀. It's important not to underestimate the level of effort required to transform an organisation to deliver modern marketing effectiveness. Bringing together the right people across the four pillars is critical to success. 4. Data is a commodity 💎. Ensuring businesses are set up to combine the power of 1p and 3p data to deliver hyper personalised content at scale by being cloud native is important to success when building a global to local content engine. 5. Transitory platforms 🔮. When evaluating technology in a time of rapid change, ensure that the selected tech has the ability to transform from the now, near and future to avoid costly pivots. If didn’t have the chance to catch Mark’s panel, he will be back on stage this afternoon at the dentsu Beach House, joining Alex Hamilton, Innovation Director, Dentsu Creative, Fiona Ross, Global Brand Head, Emerging Markets Virgin, and Adrian Cutler FRSA, Microsoft for a discussion on redefining interactivity in customer experience. #CannesLions2024 

Day one of Cannes Lions and members of the Tag team kicked the week off by supporting our friends at DoorDash, whose Executive Creative Director, Mariota Essery, joined LBBonline - Little Black Book’s panel ‘Inside Job: How the New Gen of Inhouse Agencies Has Found Its Creative Ambition’. We caught up with Chief Client Officer JT Pierce, who shared his top three takeaways from the session: 1. In-house agencies are as hungry and ambitious as any external agencies; and they compete to capture and retain the same creative talent. 2. Proximity to the business means they can be much more fluent in what moves business and as a result they can move faster and more responsively to changes in culture. 3. External agencies still provide a valuable point of view and have a place in the creative ecosystem. We can’t wait for what the rest of the week has to offer, and more engaging and insightful discussions to come. If you'd like to connect with the Tag team—Toby Codrington, Trent Agnew, Kevan Thorn, Camilla Andersen, Jonny Hall, JT Pierce, Mark Knowles, Simon Lewis — to learn more about our end-to-end production capabilities, get in touch! #CannesLions2024

What a whirlwind this week has been at NRF 2024: Retail's Big Show Asia Pacific for Tag, from designing and bringing the dentsu network booth to life, to hosting clients and other industry experts across the three days. As well as creating a show-stopping booth, the Tag team were able to flex their digital skills and produce an AR connected retail experience for the event. This interactive technology, activated by a QR code, was integrated into the booth’s design as well as apparel worn by the teams, and was a fun way to demonstrate the potential of connected commerce technologies. Not only were we able to catch up with clients on the event floor, but we also had the opportunity to host a senior client lunch. It’s always a pleasure to connect with Tag clients from across the region and forge new ways to support their commerce goals together. #TagSingapore #NRF #ConnectedCommerce