Tanner Green’s Post

How does Apple is so good at making us buy again and again? They communicate first on the "why". The emotions that drive our behaviours. We don't buy a computer, we buy a product that reinforces the identity we want. h/t Simon Sinek Day 32 of #100daysofvisualthinking

A needle in haystack. When Apple wasn’t in market after buying we had to charge any electronic item to use that. Jobs said this isn’t going to happen with our product. For apple products customer will just buy, unpack n can start using that. Now, almost all companies do that. We take so many of things for granted now. But if we see with keen eyes on details we realize how tough and revolutionary it was. kbhi ctrl+c, ctrl+v ka socha hai? #details #productdesign

Apple is a great example of this. When Steve Jobs returned as CEO in 1997, Apple was in dire financial straits and potentially headed for bankruptcy. One of Jobs’ initial decisions was to streamline the company's focus by discontinuing products that diverted the company’s attention from potential areas of excellence. This strategic move, often referred to as the “great Apple culling,” reduced Apple’s offerings from 350 products to a mere 10. As a result, Apple focused fully on what it knew it did best and refreshed its PC’s, leading to the immensely successful launch of the iMac in 1998. Only after that success did Apple build an ecosystem by moving into other products such as the iPod and iPhone. They didn’t try to do everything at once. A team or leader that is considering expanding their business’ offerings should ask themselves a few questions first: - What are clients asking for that we don’t do today, which we are well-positioned to deliver? - How much synergy or cross-selling opportunity is there between the products we offer today and new potential products? Do they appeal to the same customers? - What is the degree of difficulty of developing and producing the new products/services? - Can we expand with existing resources—Sales, Marketing, HR, etc—or do we need new people with different training? A new product or service should be tailored to your customers’ needs, should be something your current sales and marketing team can effectively sell, and should not require a substantial upfront investment to know if it is viable. Conversely, if it targets a new, unfamiliar market, is in an unfamiliar business model, or requires extensive investment in new team members and infrastructure, the juice is probably not worth the squeeze.

That's right. Any organization, tribe, or team must be led by one singular vision that everyone is serving. I've faced this problem in my family and personal relationships and there's only one way out. Every member of my family has an unspoken expectation and goal for me. Grandma & relatives want me to marry and not think about money, career, or growth. She asks why to bother and stress about so many things when you can simply move to our village, drink milk directly from a cow, and eat fresh food and fruits. My mom and dad have their own agenda that they have never verbally said or discussed with me. They just assume that I will have similar goals as them because why would anyone not want to get married and have babies and go to the temple every Tuesday, Thursday and Saturday? My boss has his own goals for me, my girlfriend has her own goals for me, and I have my own goals. If I have to choose a path, I'll choose mine. Because even if it fails, I won't have anyone else to blame and hate. For leadership to work, there must be a clear goal and vision. There must be one person leading the team. Just like while driving, if you take the steering wheel, give brake, clutch, and accelerator to your passenger, give handbrake control to your other friends, and gear changing responsibility to someone else, you will always falter. Have one singular goal and serve it. If you can't have one singular goal with certainty then filter your mind and thought process, if you still can't find a vision with certainty and confidence, then follow someone who does.

Apple's success boils down to one thing: simplicity Here´s how Apple leverages simplicity to stay on top for over 50 years Apple minimizes options to barely the minimum: If you want yo buy a laptop, you can only choose between two models with obvios differences: ultrathin and ultralight vs full-featured. Avoiding choice overload and confusion. "Hick's Law proves it: too many choices lead to decision paralysis”. Complexity loves nothing more than a sea of choices An overabundance of choice only torpedoes a person´s ability to make a confident decision, making everything seem equally good or bad. More similar choices are a needless distraction for those who came determined to spend their money. The key takeaway? Less but better. - Minimize choices - Highlight recommendations - Focus on doing a few things incredibly well Indisputably the best, Apple's success isn't about what products they can make, but what they choose to make. If you like this post, share your thoughts on the comments!

Peel back the layers of Apple's success 🍏✨ In this reel, we'll dissect the tech giant's strategies—from ecosystem to marketing finesse—unveiling the secrets behind Apple's unparalleled demand and exclusivity. 🚀🔍 #apple #marketingstrategy #MarketingMagic #brandingstrategy #AppleEcosystem #strique

Apple has achieved great success by providing high-quality products and services to end users, who require a sophisticated pricing policy. Thus, Apple had to work very efficiently and seems to have done so successfully. Chip suppliers will enjoy a favorable time as the more impressive the performance by the "Something Like Pied Piper," the more customers will line up to buy chips at good prices. End users bear unlimited responsibility for capital expenditure, but service providers sometimes make inappropriate bulk purchases for various reasons, and at times, such aggressive chip purchases can create significant profits and opportunities. Currently, it appears to be such a time, and chip suppliers are unlikely to offer favorable prices and supplies. Moreover, there seems to be no other reason for them to do so. The capital invested in chip purchases is expected to increase sharply.

“Price, quality, features and service are important, but they are the cost of entry in business today. It is those visceral limbic feelings that create loyalty.” Quoting a paragraph from one of my most recent reads, ‘Start With Why’ by Simon Sinek Two brands selling the same product/ service in the same markets with the same budgets - still have different success stories. Mainly because of the “why” behind their business. Apple is one company which is the flag bearer of understanding the “why” behind their products. An Apple product is purchased for more than just its sleek body or their high resolution camera. It’s the WHY the company propagates which completely aligns with what the consumers believe, i.e., to ‘Think Different’. Read more about how Apple got it right by correctly sticking to the “WHYs”: https://lnkd.in/dY8chgXr

Don't even bother surveying your customers or leads if you're stuck on what product to launch. It's a waste of time. - Reason 1: People don't even know what they want. Think about AirPods. When Apple surveyed their customers, most said they didn't want wireless headphones. Look at them now, they're everywhere. - Reason 2: People won't give you the real answer. It's human nature. They feel judged and subconsciously change their answers without even realizing it. So, how do you figure out what they want? Research them when they're not expecting it. Let's say you're not sure if they want an email list management course or a sales course. Send them two free PDFs, one on each topic, and tell them to pick one. Just have them reply to your email and you'll send it over. If most people choose the email list management course, boom, you know what your next product is.