TBWA\Chiat\Day’s Post

Influencers are shaping the way we view fashion. Discover how to forge authentic collaborations that resonate with your audience in "The Ultimate Guide to Fashion & Social Media." Learn from successful case studies and strategies to amplify your brand's presence. 🌟👠 https://lnkd.in/gZ7WHZ7y #InfluencerMarketing #FashionInfluencers #BrandCollaboration

Top Creators Fashion 50 Fashion-savvy creators who shape the global tastes and trends across arts, style, and luxury goods. Over the past decade, digital fashionistas have gone from viral sensations to social media savants to chic powerbrokers. Today, fashion creators serve as global ambassadors for legendary labels and launch million-dollar brands of their own (think Emma Chamberlain, Bretman Rock, or the D’Amelios). Influencers are now sitting in the front row at couture shows and on the boards of iconic fashion brands. Along the way, they’re turning their millions of passionate followers into millions in personal windfalls. “Creators have the ability to create immediate impact and drive sales for a product or a collection,” says Jack Ryan, a publicist for the fashion marketing agency Modeworld. Continue reading: https://lnkd.in/ePhKxsBG #business #competitiors #forbes #ways #b2b #businessadvertising #advertising #marketing #digitalmarketing #marketingagency  #forbes #magazine #ways #tips #articles  #digitalmarketing #twitter #privacy #fashion #trends #creators #arts #styles #fashionweeks #managment #businesscouncil #linkedin #council #magazine #success #businessadvice #instagram #socialmedia #media #news #forbescouncil #trends #technology #ai #artificialintelligence #ads #triadvise

When a brand thinks of where to make a splash on social media today, it’s often thought that newer might be better. That’s where all the cool kids are looking at, right? Yet, when it comes to brand amplification, Instagram still remains the best platform for fashion, lifestyle and beauty brands according to a new study... #instagram #fashion #beauty #content #socialmedia

Alohas, a shoe company, came after Kaia Gerber and it’s pure gold. One of my new favorite marketing tactics is turning bad reviews into Ads.     Two companies that come to mind are DEUX and Oatly. They have posters and Instagram posts all over that call out the ‘karens’ that don’t get their products. It does 2 things for them: 1. Recaptures the Audience: Ads should have one of 2 reactions: Laugh or Shock - seeing some of these comments is pure gold. 2. Continues to drive home who they are targeting and tell their brand stories in a repetitive/ corrective manner. The most recent trolling I have come across is the show company, Alohas, is getting Kaia Gerber back. Kaia was on public TV about a year ago and told the host her boots were By Far, but they were ALOHAS. Placements like that, on TV, on a model… that’s big money. Good for marketing, sales, and the whole shebang. So this wasn’t great. But: Alohas came back hard- and just launched a boot named after Kaia called “The Kendall”. This is the Ad they have blasted all over Socials. And wow, I want to work for this marketing director. Easily one of the most petty but hysterical social campaigns... ever. https://lnkd.in/dKYXfK-3

Bonjour Linkedin!!! As a content creator and influencer, I'm passionate about collaborating with brands to create authentic and engaging content that resonates with my audience. If your brand is looking for a creative partner to help elevate your message and reach, I'd love to hear from you! Whether it's through sponsored posts, product reviews, or brand partnerships, I'm dedicated to showcasing products and services that align with my values and interests. If you think your brand would be a good fit for collaboration, feel free to reach out to me directly. Let's create something amazing together! #BrandCollaboration #InfluencerMarketing #contentcreation  #influencer #marketing #influencercollaboration #socialmediamarketing #brand #brandpartnerships #product #productdevelopment YourHelpfulWendy

A one-size-fits-all is rarely the best choice in fashion, and it isn’t ideal for fashion marketing, either. Discover “6 Metrics to Review Before Collaborating with a Fashion Influencer”: https://lnkd.in/gcMWUiHV #ltk #fashion #fashionmarketing #creatorguidedshopping #creatormarketing #influencermarketing #socialcommerce #socialmediamarketing

5. Show your brand’s personality As Instagram Guides act as small blogs, you can use them to tell followers about your company, its principles and ethics. For example, if you are a sustainable fashion brand, you can create a guide that highlights your social responsibility. Additionally, you can create guides to celebrate milestones or to appreciate the achievements of your employees. #instagram #socialmedia #branding #audience #instagramguides

Collaborate with Digital Fashion Brands to Make Money! 💸 Welcome to Day 4 of “10 Days, 10 Ways to Make Money from Digital Fashion”! Brand collaboration is one of the most trending and easy ways to make money in this industry. Start pitching your portfolio to brands, and if you have a decent social media following, it’s even more beneficial for you. Create daily content on your social media and present it like your portfolio. Share this video with your friends and follow me for the next part! #DigitalFashion #MakeMoneyOnline #BrandCollaboration #FashionInfluencer #SocialMediaMarketing #FashionPortfolio #OnlineIncome #digitalfashionillustration #digitalillustrationsart

I discovered my love for writing on all things circling fashion tech and the change in social culture during lockdown and have since found it a very relaxing way to cut out the noise (time permitting obv) and focus on subjects that really interest one, anyone else feel the same? When Emily Carrig the brilliant founder of TrueStar and the amazing Jackaline Tang told me about their vision for True Stars, a media brand that supports creatives within the web3 space to publish content in a decentralised way I loved the idea. I was asked to be an early contributor which I jumped at and a few months later here is my first article True Stars It explores how consumers and influencers are reshaping fashion trends and industry dynamics. As I say to everyone we work with there is so much more to building a brand that the product and actually, as social media escalates so does the complexity of selling product. "The landscape of consumer behaviour has undergone a dramatic transformation. Previously, brands led by creative directors set trends months before products hit the market. Now, consumers not only create their trends but also curate content and sell to their audience." I’d love to know your thoughts on this fast evolving landscape AILEEN CARVILLE Halli Thor Bjornsson Stephy Fung Francine Ballard Sasha Wallinger Jessica Quillin, PhD Dale P. Ana Andjelic Angelic Vendette ANDREA ABRAMS EDA AGUILAR regan oelze Carol Hilsum Mark Harrop Scott Walton Kadine James Phil O. Debra Langley #changingthegame #fashiontrends2024 #fashiontiktok #sustainablefashion #speedtomarket Subscribe to True Stars!! Changing media, breaking down barriers x 🚀

We’re all (I hope) aware of how algorithms influence our online lives and have a huge risk of only serving us content that confirms what we think without showing us anything to provide a counterbalance. Vogue Business argues that the same thing is happening in fashion. A growing sameness is being influenced by search algorithms constantly feeding us back things similar to what we’ve liked before. Case in point, you can tell who a person follows on TikTok by their own ‘personal’ style. As AI and social become more sophisticated and more ubiquitous, this impact is growing. How to break the cycle and rediscover your own uniqueness? The article recommends changing your media inspiration – watching an old movie or flipping through a magazine. I love the idea of finding fashion inspiration from different media, but I also think that simply being aware of the echo chamber of social media can help you stay somewhat ‘free’ of it. Don’t just look to your favorite, go-to influencers, try new ones and always consider broadening your search terms and, above all, always keep an open mind. https://buff.ly/47qwitW